Market Trends of Sports Protective Equipment Industry
This section covers the major market trends shaping the Sports Protective Equipment Market according to our research experts:
Increased Sports Participation Rate Owing to Favorable Government Initiatives
Globally, there has been a significant rise in the sports participation rate, owing to the increasing adoption of healthy lifestyles and the preference for staying fit has increased consumer indulgence in various sports activities. In addition, there is a rise in women's participation rate that is likely to boost the demand for the various sports equipment in this market, across the world. Various governing associations are offering multi-faceted support to increase the women participation rate. For instance, in 2018, 'love. Golf', a UK initiative was introduced, aimed at increasing women's and girls' involvement in golf by focusing primarily on the social aspects of the game. Furthermore, various governing bodies and sports authorities/associations are introducing grassroots programs that are held at schools, colleges, and clubs to encourage participation. Such initiatives are expected to further boost the demand for sports protective equipment.
Europe Holds Significant Share in the Market
Europe holds a significant share in the market, owing to the well-penetrated sports environment and enormous athlete participation rate witnessed in the region. Furthermore, the booming enthusiasm for country-level and international tournaments is gaining tremendous followers in the region and is leading to a large number of athlete admissions every year, which is, therefore, propelling the demand for associated businesses, including sports protective equipment. In addition, companies are adopting competitive strategies by investing more to develop new-generation technologies for the production of sports protective equipment, so as to develop a unique product portfolio, further driving the market growth in the region.
