Sports Nutrition Market - Growth, Trends And Forecasts (2019 - 2024)

Global Sports Nutrition Market is Segmented by Product Type (Sports Food, Sports Drink and Sports Supplement), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores and Others) and by Geography.

Market Snapshot

sports nutrition market
Study Period:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR% (2019-2024):


Key Players:

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Sports Nutrition Market

Global sports nutrition market is projected to grow at a  CAGR of 8.42% during the forecasted period (2019 - 2024).

  • Sports nutritional products were once classified as a niche category -  designed particularly for athletes and hardcore full-time sports personnel. The scenario has been altered quite significantly with such products getting popular and being demanded by more diverse consumer group -  the regular exercise enthusiasts and the everyday consumer looking for an extra boost in their workouts.
  • Sports drinks product type segment is expected to account for the highest revenue share by 2024 end in global sports nutrition market attributable to a burgeoning intrest in fitness and healthy lifestyle across the globe.

Scope of the Report

Global sports nutrition market is segmented by product type into sports food, sports drink and dietary supplement. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others.

Sports Food
Sports Drink
Sports Supplements
Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

'Veganism' Trend to Accelerate Revenue Generation

Globally the mainstreaming of sports nutrition has not peaked and protein continues to reign supreme in the respective market space. Increase in plant-based diets has resulted in an increasing number of sports nutrition products being rolled out on retail shelves claiming 'natural' and 'organic', thus resulting in increased market revenues for sports nutrition products. For example, GHT Companies has introduced Vegan Life Nutrition (VLN), to provide nutritional supplements that are completely free of animal products. Vegan Life Nutrition created this supplement range to meet the growing demand for animal-free plant-based products.

Also, a Harris Poll conducted in 2016 found that approximately 3% of the U.S. population eats a strictly vegetarian diet, and about half of those are vegan. The bigger revelation was that 36% opt for at least some vegetarian meals on a regular basis. All of this points to an emerging trend toward a decreasing reliance on animal-based nutrition.


sports nutrition market

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Asia Pacific is the Fastest Growing Market

Strong fitness culture across the countries such as China, Japan, and Australia and the wide availability of sports nutrition products, with a plethora of brands on the market and constant new product launches, are some of the factors contributing towards increasing market for sports nutrition products across the Asia Pacific. Additionally, increasing dependency on social media marks a significant attribute in the success of sports nutrition brands, with the use of social media channels including Instagram and Facebook, as well as brand ambassadors having a strong influence on sales. 

Furthermore, increasing government efforts to educate consumers on the importance of fitness is further adding to the overall revenues in the Asia Pacific sports nutrition market. In this regards, in 2016, the Chinese government introduced, the National Fitness Programme, encouraging consumers to take part in various sporting activities being held throughout the country, such as marathons.

sports nutrition market

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Competitive Landscape

Global sports nutrition market is highly competitive and remained fragmented with the presence of various international as well as domestic players. Though there are many local players existing in the global sports nutrition market, brand value, high distribution network, and the demand for clean label products gives the global players an upper edge over the regional players. Major players in the global sports nutrition market are, Glanbia plc, PepsiCo, Inc., MusclePharm Corporation, The Coca-Cola Company, Clif Bar & Compan,  Multipower and others. 

Major Players

  1. Glanbia plc
  2. PepsiCo, Inc.
  3. MusclePharm Corporation
  4. The Coca-Cola Company
  5. Clif Bar & Company

* Complete list of players covered available in the table of contents below

sports nutrition market

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Sports Food

      2. 5.1.2 Sports Drink

      3. 5.1.3 Sports Supplements

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 Glanbia plc

      2. 6.4.2 PepsiCo, Inc.

      3. 6.4.3 MusclePharm Corporation

      4. 6.4.4 The Coca-Cola Company

      5. 6.4.5 Clif Bar & Company

      6. 6.4.6 Monster Beverage Corporation

      7. 6.4.7 GNC Holdings Inc.

      8. 6.4.8 Abbott Laboratories Inc

      9. 6.4.9 Multipower

      10. 6.4.10 GNC Holdings Inc.


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