Market Trends of sports drinks Industry
The growing demand for natural and organic sports drinks made with clean ingredients is promoting the market growth
- In 2022, about 978 million liters of sports drinks were consumed in the United Kingdom.The consumption of sports drinks in the Asia-pacific region is increasing as people become more health-conscious and engagement in physical activities. In 2022, more than 55% of consumers in China and 20% of Indian consumers were willing to pay for premium sports drinks.
- The top sports drink attributes for US consumers in 2023, are flavor (46%), Low/no sugar (32%). Flavour remain the most important attributes influencing the purchase decisions. And, Around 50% consumers in the APAC region want their sports drinks to be fortified with different flavors of real fruit in 2022. However, about 86% of Europeans still prefer their familiar flavors as they consider that they bring them comfort.
- Economic factors are a significant attribute influencing energy drink buying behaviour among the consumers globally. Sports drinks across the regions are available to consumers in the low-range to high-end premium range. In 2023, the average base price of a sport drink in the United States ranges between USD 1.40 to USD 7.05 per liter.The sports drinks category continued faced pricing challenges during 2020-2022
- In 2022, more than two-thirds (60%) of athletes in the United States claimed that they consumed sports drinks mostly for rehydrate. Also, in 2022, more than 37% of consumers in the United States preferred clean-label products including sports drinks.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Customization and personalization in flavor intensity, electrolyte levels and nutritional profiles are driving the market growth
- Gatorade brand has maintained its dominancy in the global sports drink market through its effective marketing strategies and sponsorship of various sporting events, the brand has been able to sustain its presence.
