Sports Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global sports drink market is segmented by Packaging ( PET Bottles and Cans); by Distribution Channel ( Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, and Others); and by Geography. The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

Sports Drink Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.25 %

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Market Overview

The sports drink market is projected to grow at a CAGR of 4.25% during the forecast period, 2021-2026.

  • The effects of COVID-19 continue to ripple through the world’s health, educational, financial, and commercial institutions, and also the sports ecosystem is no different. This is because for majority period of during the year 2020, there were high restrictions imposed on any form of sports/outdoor activity pertaining to lockdowns. Moroever, several leagues, tournaments, and even Olympic games were postponed eyeing the threatfulness of the situation which restricted the sports and gaming activities, which certainly showed a negative effect on the sales revenues of sports drinks as well.
  • However, as the situation moves towards the betterment of the situation, and sports activities being continued for professionals and population as well, sports drinks market is expected to form a recovery curve during the forecast period.
  • Some of the key factors that are expected to drive the market are the innovation of new flavors with added health benefits and changing lifestyle of consumers i.e., enrollment in the fitness and health clubs, and eating proper nutrient food, which give them a balanced nutrient diet.
  • With the rising health concerns, there is an increased demand for nutrition filled, low-calorie sports drink made from natural ingredients, such as stevia and other sugar alternatives. For instance, PepsiCo Inc., launched a zero-sugar variant of Gatorade named ‘G-Zero’, to attract health-conscious consumers. The products are available in flavors such as , Lemon-Lime, Orange, and Glacier Cherry.

Scope of the Report

Sports drinks, also known as electrolyte drinks, are functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during and especially after training or competition. The sports drink market analysis is segmented by packaging into PET bottles and cans; and by distribution channel into supermarkets and hypermarkets, convenience stores, online retailers, and others. It also provides an analysis of emerging and established geographical regions, by covering regions, such as North America, Europe, South America, Asia-Pacific, Middle East, and Africa​. The report offers market size and forecast in value terms in USD million for all the above segments.

PET Bottles
By Distribution
Supermarkets and Hypermarkets
Convenience Stores
Online Retailers
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of North America
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
United Arab Emirates
South Africa
Rest of Middle East and Africa

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Key Market Trends

Escalating Demand For Functional Beverages in Developed Countries

The market for the functional beverages is increasing at a fast rate, as consumers are paying more attention to staying healthy. In the developed markets, beverages are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on protein, wellness, natural, and ‘free from’ trends. The consumer segments driving the growth of the market include ageing consumers looking for vitality, millennials who are willing to try new products with wellness benefits, and busy consumers seeking ‘quick health’.

Sports Drink Market1

North America Leading the Market

The sports drinks market is a lifestyle-driven market. The increasing concerns about physical well-being and leading a healthy lifestyle is a major growth driver for the sports drink market. The increasing number of the population involved in various sports activities and other fitness activities is the major driver for the market for sports drink in the United States, thus driving the North American market.​

North America stands on top among regional sales followed by Europe. But the increasing fitness trend is catching up with other regions as well and driving sales numbers for the markets. The Asia-Pacific sports drink market is expected to surge, owing to an increasing percentage of urbanization and growth in the number of fitness centers across countries, like India and China. The surging demand for natural sweeteners is also expected to drive the growth of the sports drink market in Asia-Pacific, owing to the no or low content of calories in the sweeteners used in the tailoring of the sports drink by the manufacturers in the region.


Competitive Landscape

The sports drink market is highly competitive with pepsiCo Inc. and the Coca-Cola Company holding significant share, amongst others. The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives, so as to make their product unique from the existing products.

Recent Developments

In 2021, GoodSport Nutrition, a Rosemont, Ill.-based startup, launched GoodSport — a sports drink that is 97% dairy and aims to compete nationally against leading brands. The product is announced to be available on and;

In 2020, The Coca-Cola Company announced the addition of Powerade Power Water and Powerade Ultra to its portfolio. These products are meant to address the shift in exercise habits that are more focused on endurance. Ultra contains 50% more electrolytes than classic Powerade and creatine. The two product lines each have three flavors and no sugar or calories.​

In 2019, In 2019, Coca-Cola launcheed sports drink Powerade in India. Coca-Cola plans to diversify its portfolio to offer more choices to consumers in India who prefer beverages over sweetened fizzy drinks. ​

In 2018, In 2018, HALO Sport launched a new low-calorie super-premium organic hydration beverage specifically engineered for wellness enthusiasts. The tailored, certified-organic, vegan-friendly formula offers more electrolytes than enhanced waters, fewer calories than packaged coconut water, and has no added sugar or artificial coloring, unlike many traditional sports drinks. ​

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Packaging

      1. 5.1.1 PET Bottles

      2. 5.1.2 Cans

    2. 5.2 By Distribution

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retailers

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of North America

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Market share analysis

    3. 6.3 Key strategies adapted

    4. 6.4 Company Profiles

      1. 6.4.1 Pepsico

      2. 6.4.2 Coca Cola Company

      3. 6.4.3 AJE Group

      4. 6.4.4 BA Sports Nutrition, LL

      5. 6.4.5 Abbott Nutrition Co.

      6. 6.4.6 BIOSTEEL NORDICS

      7. 6.4.7 Britivic Plc

    5. *List Not Exhaustive


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Frequently Asked Questions

The Sports Drink Market market is studied from 2016 - 2026.

The Sports Drink Market is growing at a CAGR of 4.25% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Coca Cola Company, BA Sports Nutrition, LLC, AJE Group, BIOSTEEL NORDICS, PepsiCo Inc are the major companies operating in Sports Drink Market.

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