Market Trends of Spoonable Yogurt Industry
This section covers the major market trends shaping the Spoonable Yogurt Market according to our research experts:
Innovative Flavors driving the market
Yogurt has become increasingly popular throughout time and it is widely consumed as a frozen dessert, nutritious food, and everyday snack. The National Library of Medicine reports that consuming yogurt has been linked to better food quality, higher nutrient intakes, and improved metabolic profiles in both children and adults. Yogurt with flavors serves to enhance the product's taste and texture, which tends to increase consumer appeal. Nowadays consumers prefer probiotic yogurt in various flavors like mint coriander, blueberry, mango, and herb and spice combination over traditional and unusual flavors. Although probiotic yogurt has a variety of tastes and is extensively consumed by all sorts of individuals, people are now drawn to its innovative and exotic flavors. The food and beverage industries are introducing spoon yogurt by mixing a variety of flavors from exotic and tropical fruits and vegetables. For instance, in November 2021, Plant Veda introduced its latest flavored yogurt product line, PlantGurt, which includes three flavors of yogurt: mango, plain unsweetened, and blueberry. The market for spoonable yogurt is consequently expected to grow immensely because children and young people consume a significant amount of flavor-flavored yogurt globally.
Asia-Pacific Holds Largest Share in the Spoonable Yogurt Market
The Asia-Pacific spoonable yogurt market is rapidly expanding due to factors such as a preference for plant-based and lactose-free yogurt. Another reason consumers are turning to plant-based yogurt is the increasing prevalence of lactose intolerance. When lactose intolerant people consume animal-sourced milk products, they experience a variety of debilitating symptoms like gas, nausea, diarrhea, and bloating. As a result, lactose-free products allow them to meet their dietary requirements without adversely affecting their health. Additional factors supporting non-dairy yogurt include the growing veganism trend, perceived health benefits, and indulgent shopping patterns. According to the World Health Organization, more than 40% of all cancer cases are fixable, and the organization recommends people consume plant-based foods to reduce their chances of developing cancer. Hence, due to the market trend towards plant-based diets, the players are introducing yogurts made from various plant sources with differentiating ingredients. For instance, in August 2022, Vitasoy a Hong-Kong based brand declared the launch of dairy-free spoonable yogurt namely, Vitasoy Soy Milk Protein Plus, Vitasoy Oat Milk Unsweetened, among others in the Australian market. Thus, the above-mentioned factors are actively accelerating the growth of the market studied.
