Specialty Surfactants Market Trends

• Applications in laundry detergents and soaps for use in the home accounted for the majority of the specialty surfactant market.The specialty surfactants incorporated in detergents and soaps mix with water and attach themselves to the dirt on clothes and other cleaning surfaces. This helps reduce the surface tension and remove the dirt from the concerned surface.
• The surfactant level in automatic dishwasher detergents is lower than in hand dishwashing detergents to minimize foaming in the dishwasher. The major surfactants used are LAS and alcohol ethoxy sulfates (AES).
• The International Association for Soaps, Detergents, and Maintenance Products says that the total market value of household care products in Europe will be more than USD 40 billion in 2021. More than 80% of the market will be made up of household care products.

Demand for detergent has increased in the United States in recent years. The rising prevalence of infectious diseases, coupled with growing concerns related to health and hygiene, will further increase the sales of detergent. Leading detergent brands in the United States include Tide, Gain, Arm & Hammer, All, Purex, Xtra, Persil, Dreft, and Seventh Generation. Tide dominated the U.S. detergent industry in 2022 and generated sales of nearly $2.40 billion.