Market Trends of Spain Energy Bar Industry
This section covers the major market trends shaping the Spain Energy Bar Market according to our research experts:
Rising Healthy Snacking Trend
Increased consumer awareness about a healthier ingredient that provides nutritional benefits fueled the energy bar market. Consumers prefer functional fruits and grains, such as berries, hemp, chia, flaxseed, among others, in a snack bar that improves the nutritional content of the product. Impulse purchase has driven the market than healthy eating. However, health-oriented products, such as high fiber, low calorie, high protein, and natural ingredients, are gaining popularity. The snack bar is perceived to act as a healthier alternative to chocolates and confectioneries, which also drives the impulse purchasing as a treat. The organic snack bar is a growing popularity among consumers due to its health benefits. Busy lifestyle, coupled with a meal replacement, makes snack bars an excellent snack product. Convenient and small packs allow the consumer snacking at multiple occasions in smaller quantities.
Supermarket/hypermarket holds the largest market share
In Spain, mass merchandisers, i.e., supermarkets/hypermarkets have an inherent advantage in terms of sufficient shelf-space which helps in the bundling of products that are primarily aimed at achieving economies of scale. The supermarkets/hypermarkets provide super-sized shopping experience with suitable displays and assortments of indulgent snacking products. A majority of energy bars are purchased through modern grocery retailers, such as supermarkets and hypermarkets. Due to the easy access to supermarkets and hypermarkets, it plays a vital role in the growth of energy bar sales in the country. However, the growth has been gradually dwindling due to the rapid acceptance of other convenient platforms.
