Market Share of South East Asia Advertising Industry
The Southeast Asian advertising market is competitive/fragmented and has many global and regional players. These players account for a considerable market share and focus on expanding their client base worldwide. These players focus on R&D activities, strategic alliances, and other organic and inorganic growth strategies to stay in the market landscape over the forecast period.
- October 2022: Aqilliz, a blockchain solutions provider, announced partnering with Moving Walls to facilitate a blockchain-powered Dooh advertising pilot for global mobile food delivery giant Foodpanda. Designed to provide greater transparency to the DOOH market, which is expected to be valued at USD 32.1 billion by 2025, the pilot will offer an independent, real-time view of campaign performance, enabling brands to track whether their purchased impressions and advertising spots were played.
- August 2022: Asiaray Media Group Limited announced a partnership with Hivestack to launch flexible, data-driven advertising technology solutions to host innovative brand campaigns for advertisers and seek to make the cities in which it operates more pleasant by delivering exceptional experiences for audiences.
Southeast Asia Advertising Market Leaders
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JCDecaux Singapore Pte Ltd
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Clear Channel Singapore Pte Ltd
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OOH Media (Mediacorp Pte Ltd)
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XCO Media (SMRT Experience Pte Ltd)
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Moove Media Pte Ltd
*Disclaimer: Major Players sorted in no particular order
