Market Size of South Korea Mobile Payment Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | USD 40.67 Billion |
Market Size (2029) | USD 62.96 Billion |
CAGR (2024 - 2029) | 9.13 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
South Korea Mobile Payment Market Analysis
The South Korea Mobile Payment Market size is estimated at USD 40.67 billion in 2024, and is expected to reach USD 62.96 billion by 2029, growing at a CAGR of 9.13% during the forecast period (2024-2029).
The South Korean mobile payments market is driven by the expanding e-commerce market, increasing emphasis on QR code-based mobile payments, coupled with businesses nationwide making their payment methods mobile-friendly. In addition, the presence of major market vendors coupled with the growing penetration of foreign market vendors in the country results in market growth.
- South Korea has seen a surge in the adoption of mobile payment systems in the past few years, with many consumers opting for contactless payment options over traditional credit cards. Further, market vendors are focusing on providing a fast, secure, and convenient way to pay for goods and services, thus accelerating the growth of digital payments in the country, and could help market vendors to gain significant traction in the rapidly-evolving digital payment space.
- People are used to shopping online, and the economy is performing well. Its economy has proved remarkably resilient during the most challenging of times. Further, The IMF predicted that GDP would likely expand at a rate of 2.5% in 2022, rising to 2.9% in 2023. The average South Korean earns USD 32,390 yearly, just USD 1,807 less than the average EU citizen.
- The country's e-commerce market is another factor driving its growth, with consumers adopting mobile payment services from various market vendors to make their purchases. According to an article published in ppro.com, in May 2022, E-commerce accounts for 8% of all retail sales in South Korea, while 65% of all online purchases are completed on a mobile device.
- Further, the booming e-commerce and smartphone penetration attracting various global mobile payment vendors to launch their services in the country, thus positively impacting the market growth. For instance, in February 2023, British fintech firm PPRO launched its international digital payments infrastructure in South Korea. The fintech has incorporated its service with South Korean local cards and e-wallets Toss Pay. Toss Pay, the company's e-wallet solution makes purchasing using a card or an account linked to the Toss app easier.
- The COVID-19 pandemic further accelerated the expanded digital payments landscape in the country, thus positively impacting market growth. During the outbreak, consumers increasingly opted for contactless payments via mobile wallets or e-wallets due to fear of getting exposed to the COVID-19 virus through cash handling. Many retailers, restaurants, and public transport networks started accepting mobile payments.
South Korea Mobile Payment Industry Segmentation
Mobile payment is a payment made for a product or service through a portable electronic device such as a tablet or cell phone. The study tracks mobile payment applications based on transaction type, which is Proximity and Remote payment. The study tracks key market metrics, underlying growth influencers, and significant industry vendors, supporting South Korea's mobile payments market estimates and growth rates throughout the study period. The study examines COVID-19's overall influence on the South Korean payment ecosystem.
South Korea mobile payment market is segmented by type (proximity, remote).The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
Type | |
Proximity | |
Remote |
South Korea Mobile Payment Market Size Summary
The South Korea mobile payment market is experiencing robust growth, driven by the rapid expansion of e-commerce and the increasing adoption of contactless payment methods. The market is characterized by a shift from traditional credit card usage to mobile payment solutions, facilitated by the widespread availability of smartphones and high internet penetration. Major market players, including local and international vendors, are focusing on enhancing the speed, security, and convenience of digital payment options, which is further propelling market expansion. The COVID-19 pandemic has also played a significant role in accelerating the adoption of mobile payments, as consumers preferred contactless transactions to minimize health risks associated with cash handling.
The market landscape is highly competitive, with key players like Kakao Pay, Naver Pay, Samsung Pay, and Toss leading the charge. These companies are continuously innovating and expanding their services to capture a larger share of the growing market. The integration of mobile payment solutions with e-commerce platforms, such as Naver Shopping, and the introduction of proximity-based payment options like NFC and QR code systems are contributing to the market's dynamic growth. Strategic partnerships and expansions, such as Apple's launch of Apple Pay and Samsung's collaboration with Naver Financial, are further enhancing the market's competitive edge. As the demand for digital payment solutions continues to rise, the South Korea mobile payment market is poised for significant growth in the coming years.
South Korea Mobile Payment Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Market Sizing and Estimates of South Korea Mobile Payments Market
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1.3 Industry Attractiveness-Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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1.4 Assessment of COVID-19 Impact on the market
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Proximity
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2.1.2 Remote
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South Korea Mobile Payment Market Size FAQs
How big is the South Korea Mobile Payment Market?
The South Korea Mobile Payment Market size is expected to reach USD 40.67 billion in 2024 and grow at a CAGR of 9.13% to reach USD 62.96 billion by 2029.
What is the current South Korea Mobile Payment Market size?
In 2024, the South Korea Mobile Payment Market size is expected to reach USD 40.67 billion.