Market Trends of South East Asia Beauty Fridges Industry
E- Commerce is Driving the South East Asia Beauty Fridges Market
- The popularity of e-commerce channels is expected to increase over the projected timeframe, compared to offline distribution channels, given the increasing number of market players marking their presence online.
- The market players have been offering customers the ability to place and track orders online on their platforms, e-commerce sites, or third-party platforms like Shopify. In this regard, the emergence of high-end online shopping platforms is expected to act as a driver for the market in the foreseeable future.
- Beauty fridges are made available in many e-commerce sites in Southeast Asia, like Lazada, Shopee, Tokopedia, Bukalapak, Zalora, Lelong, and Qoo10, among others. The adoption rates of e-commerce sites for home appliances and beauty fridges have been propelling year-on-year over the last decade, mostly after the pandemic.
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Thailand is Dominating the Market
- The demand for cosmetics products in Thailand is always huge. Also, the Thai tropical climate makes skin products more susceptible to spoilage. Thereby, beauty fridges are used as they offer practical solutions to skin care challenges posed by the climate. The increase in the adoption of skin care products over the years made the beauty fridges expand in Thailand.
- Most people in Thailand from the adolescence age will be using cosmetics. The Thai people use cosmetics mandatorily before they Visit the malls, functions, events, and many other parties. This made Thailand to be the most dominating country in South East Asia in the use of beauty fridges.
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