Southeast Asia Air Purifier Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Southeast Asia Air Purifier Market is Segmented by Filtration Technology (high-efficiency particulate air, or HEPA), Other Filtration Technologies (electrostatic precipitators (ESPs), ionizers, and ozone generators, etc.), Type (stand-alone and in-duct), End-User (residential, commercial, and industrial), and Geography (Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Singapore, and the rest of Southeast Asia). The report offers the market size and forecasts in revenue (USD billion) for all the above segments.

Southeast Asia Air Purifier Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Southeast Asia Air Purifier Market Size

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Southeast Asia Air Purifier Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 10.50 %
Market Concentration Low

Major Players

Southeast Asia Air Purifier Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Southeast Asia Air Purifier Market Analysis

The Southeast Asia Air Purifier Market is expected to register a CAGR of greater than 10.5% during the forecast period.

The outbreak of COVID-19 had a negative effect on the market. Currently, the market has reached pre-pandemic levels.

  • Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Air pollution from industries is constantly emerging as a big threat to the health of individuals as well as the environment. Due to deteriorating air quality and rising concerns about health issues, the demand for air purifiers has increased in recent years.
  • Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the growth of the market studied during the forecast period.
  • Technological advancements and upgrades in developing air purifier systems are expected to create immense opportunities for the Southeast Asian air purifier market in the coming years.
  • With sales of air purifiers increasing by several folds due to the public's increasing adoption of air purifiers, Indonesia is expected to dominate the market during the forecast period.

Southeast Asia Air Purifier Industry Overview

The Southeast Asia air purifier market is fragmented. Some of the major players include (in no particular order) Daikin Industries, Ltd., Sharp Corporation, Koninklijke Philips N.V., IQAir, and Dyson Ltd.

Southeast Asia Air Purifier Market Leaders

  1. Daikin Industries, Ltd.

  2. Sharp Corporation

  3. IQAir

  4. Koninklijke Philips N.V.

  5. Dyson Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Southeast Asia Air Purifier Market Concentration
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Southeast Asia Air Purifier Market News

  • December 2022: Philips Malaysia brought in and launched the Air Performer 2-in-1 purifier fan that does the job of circulating and filtering air simultaneously.
  • December 2022: PT LG Electronics Indonesia (LG) launched a series of indoor air treatment products at the LG Air Solution Convention 2022 that were scheduled to enter the Indonesian market in January 2023.

Southeast Asia Air Purifier Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Scope of the Study
  • 1.2 Market Definition
  • 1.3 Study Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY

4. MARKET OVERVIEW

  • 4.1 Introduction
  • 4.2 Market Size and Demand Forecast in USD billion, till 2028
  • 4.3 Recent Trends and Developments
  • 4.4 Government Policies and Regulations
  • 4.5 Market Dynamics
    • 4.5.1 Drivers
    • 4.5.2 Restraints
  • 4.6 Supply Chain Analysis
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Consumers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitute Products and Services
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Filtration Technology
    • 5.1.1 High-efficiency Particulate Air (HEPA)
    • 5.1.2 Other Filtration Technologies (Electrostatic Precipitators (ESPs), Ionizers and Ozone Generators, etc.)
  • 5.2 Type
    • 5.2.1 Stand-alone
    • 5.2.2 In-duct
  • 5.3 End-User
    • 5.3.1 Residential
    • 5.3.2 Commercial
    • 5.3.3 Industrial
  • 5.4 Geography
    • 5.4.1 Indonesia
    • 5.4.2 Malaysia
    • 5.4.3 Thailand
    • 5.4.4 Vietnam
    • 5.4.5 Philippines
    • 5.4.6 Singapore
    • 5.4.7 Rest of Southeast Asia

6. COMPETITIVE LANDSCAPE

  • 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Strategies Adopted by Leading Players
  • 6.3 Company Profiles
    • 6.3.1 Daikin Industries, Ltd.
    • 6.3.2 Sharp Corporation
    • 6.3.3 LG Electronics Inc.
    • 6.3.4 Unilever PLC
    • 6.3.5 Dyson Ltd
    • 6.3.6 Panasonic Corporation
    • 6.3.7 Koninklijke Philips N.V.
    • 6.3.8 IQAir
    • 6.3.9 Samsung Electronics Co., Ltd.
    • 6.3.10 WINIX Inc.
    • 6.3.11 Xiaomi Corp.
    • 6.3.12 Amway (Malaysia) Holdings Berhad
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Southeast Asia Air Purifier Industry Segmentation

An air purifier or air cleaner is a device that removes contaminants from the air in a room to improve indoor air quality. The Southeast Asian air purifier market is segmented by filtration technology, type, end-user, and geography. By filtration technology, the market is segmented into high-efficiency particulate air (HEPA) and other filtration technologies. By type, the market is segmented into stand-alone and in-duct systems. By end-user, the market is segmented into residential, commercial, and industrial. The report also covers the market size and forecasts for the air purifier market across the major countries in the region. For each segment, market sizing and forecasts have been done based on revenue (USD billion).

Filtration Technology High-efficiency Particulate Air (HEPA)
Other Filtration Technologies (Electrostatic Precipitators (ESPs), Ionizers and Ozone Generators, etc.)
Type Stand-alone
In-duct
End-User Residential
Commercial
Industrial
Geography Indonesia
Malaysia
Thailand
Vietnam
Philippines
Singapore
Rest of Southeast Asia
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Southeast Asia Air Purifier Market Research FAQs

What is the current Southeast Asia Air Purifier Market size?

The Southeast Asia Air Purifier Market is projected to register a CAGR of greater than 10.5% during the forecast period (2025-2030)

Who are the key players in Southeast Asia Air Purifier Market?

Daikin Industries, Ltd., Sharp Corporation, IQAir, Koninklijke Philips N.V. and Dyson Ltd are the major companies operating in the Southeast Asia Air Purifier Market.

What years does this Southeast Asia Air Purifier Market cover?

The report covers the Southeast Asia Air Purifier Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Southeast Asia Air Purifier Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Southeast Asia Air Purifier Industry Report

Statistics for the 2025 Southeast Asia Air Purifier market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Southeast Asia Air Purifier analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.