South Asia Mobile Gaming Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers South Asia Mobile Gaming Market by Country and it is Segmented by Platform (Android, and iOS)

South Asia Mobile Gaming Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

South Asia Mobile Gaming Market Size

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Southeast Asian Gaming Market Size
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 8.50 %
Market Concentration Low

Major Players

Southeast Asian Gaming Market Key Players

*Disclaimer: Major Players sorted in no particular order

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South Asia Mobile Gaming Market Analysis

The South Asia Mobile Gaming Market is expected to register a CAGR of 8.5% during the forecast period.

  • The key factors fuelling mobile gaming growth in the region are accessibility and technological advancement. The gaming industry is changing its attention to mobile-first to accommodate players' modern on-the-go lifestyles. This includes gaming studios that had previously focused solely on PC development has shifted their focus to mobile. They don't have to deteriorate the game quality because of the updated smartphone technology and software developments. As a result, mobile versions of some of the most popular PC and console games are now available. South Asia region is one of the dominating markets for smartphones for which mobile gaming in the region is increasing. For example, due to the significant concentration of younger smartphone owners in Vietnam, the social video platform Tik Tok is already experimenting with mobile games with users. In addition, Incredible speeds (20 times 4G) and low latency were possible with 5G. (20 ms to 5 ms). As a result, the market is seeing an increase in AAA-quality mobile games with high production values.
  • People in the region choose to watch and play sports online because mobile eSports is expected to be one of the most important aspects of the growth of the mobile game market in the region. For example, because of mobile gamers' explosive expansion, several publishers have shifted their focus to creating more accessible games that foster a sense of community among players. Tencent's PUBG Mobile is one such game that has gained a devoted audience. PUBG Mobile has created a dedicated community with good contact in the region. In addition, Esports at the 2021 Southeast Asian Games were held in the National Convention Center in Hanoi, Vietnam. It will be the second time the International Olympic Committee has sanctioned an esports tournament as a medal event in a multi-sport competition.
  • Cloud gaming has eliminated the need for frequent hardware updates, allowing gamers worldwide to play cloud games on their current devices and future devices that may have poor specs but can play cloud games. The biggest opportunity for vendors in the market is to reach out to smartphone gamers, who make up a sizable portion of the gaming audience and prefer to play PC and console games on their phones. For example, Microsoft's Xbox Game Pass subscription program encompasses PC, mobile, and cloud gaming. It is now available in Indonesia, Malaysia, Thailand, and Vietnam. It shows the growth potential of the South Asia Mobile gaming market.
  • User retention for mobile gaming in the region is a major challenge for the game developer. Bugs, a lack of gamification, a difficult UI, better alternatives, and so on are some of the most typical reasons. In the case of games, gamers can quickly become bored with a certain sort of game. The developers must keep adding new stages, characters, and design features to the game regularly, which is a very difficult task because of the fluctuating customer demand.
  • All the countries in the region were under lockdown during the pandemic to prevent the COVID 19 f. Because of this, there has been a huge increase in the consumption of digital entertainment, particularly mobile games. In the COVID-19-affected markets, major gaming suppliers have significantly increased downloads of various mobile games.

South Asia Mobile Gaming Industry Overview

The South Asia Mobile Gaming Market is highly fragmented as the demand for online games. The companies are involved in various strategies such as product innovation, service innovation, mergers, and acquisitions to remain ahead of the competition and expand their reach.

  • MAY 2022: There's no denying that mobile gaming is huge in South Asia. Many firms are attempting to enter the mobile gaming market, such as EA's recently released Apex Legends Mobile, which is free-to-play, accessible, and easy on our pocket money. Sony now wants a piece of the action as well.
  • May 2022: Players from South Asia will be able to join the fight against the Burning Hells in Diablo Immortal, according to Blizzard Entertainment. Diablo Immortal will be available on iOS and Android in Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Diablo Immortal has cross-play and cross-progression, allowing Sanctuary's heroes to fight alongside one another regardless of platform and to transition between mobile and PC games easily.
  • April 2022: Malaysia Digital Economy Corporation (MDEC), Malaysia's leading digital economy agency, and Larian Studios, an industry partner, hosted a 10-day fact-finding mission for the Howest University of Applied Sciences Digital Arts and Entertainment (DAE) program team to explore potential collaboration with local universities and industry players to elevate game development education and the broader ecosystem holistically.

South Asia Mobile Gaming Market Leaders

  1. Asiasoft Corporation Public Company Limited

  2. IGG INC

  3. Tencent Holdings Ltd

  4. Netmarble Corporation

  5. BANDAI NAMCO Entertainment Asia

  6. *Disclaimer: Major Players sorted in no particular order
Sony, Asiasoft,  IGG Inc, com2uS Corporation, Nintendo Co. Ltd.
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South Asia Mobile Gaming Market News

  • Dec 2021: Toge Productions announced a funding initiative for South Asian game creators, with the first six grantees to be announced. UNIQX Studio is the first to have their game, Ngopi, Yuk, released.
  • May 2022: The Philippines won its 38th gold medal at the 31st Southeast Asian (SEA) Games in Vietnam late Wednesday night in the esports Legends: Wild Rift (mobile) women's team event.

South Asia Mobile Gaming Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 The growth of eSports in the region
    • 4.2.2 5G network and increasing usage of smartphones
  • 4.3 Market Restraints
    • 4.3.1 User retention for mobile gaming
  • 4.4 Value Chain / Supply Chain Analysis
  • 4.5 Porters 5 Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 COVID-19 Impact on the Market

5. MARKET SEGMENTATION

  • 5.1 By Platform
    • 5.1.1 Android
    • 5.1.2 iOS

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Asiasoft Corporation Public Company Limited
    • 6.1.2 IGG Inc.
    • 6.1.3 Netmarble Corporation
    • 6.1.4 Tencent Holdings Ltd
    • 6.1.5 BANDAI NAMCO Entertainment Asia
    • 6.1.6 Sherman3D
    • 6.1.7 Garena SEA Group
    • 6.1.8 Nintendo Co. Ltd
    • 6.1.9 Sony Corporation
  • *List Not Exhaustive

7. Investment Analysis

8. Future of the Market

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South Asia Mobile Gaming Industry Segmentation

Gaming is defined as playing electronic games conducted through multiple varieties of means, such as through the use of computers, smartphones, and consoles. There is an increasing prevalence of high-speed internet connections, especially in emerging economies, making online gaming practical for more people in recent years. Mobile gaming has surpassed console and PC gaming to become the most popular form in South Asia.

South Asia Mobile Gaming Market has been Segmented by Platform (Android and iOS).

By Platform Android
iOS
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South Asia Mobile Gaming Market Research FAQs

What is the current South Asia Mobile Gaming Market size?

The South Asia Mobile Gaming Market is projected to register a CAGR of 8.5% during the forecast period (2025-2030)

Who are the key players in South Asia Mobile Gaming Market?

Asiasoft Corporation Public Company Limited, IGG INC, Tencent Holdings Ltd, Netmarble Corporation and BANDAI NAMCO Entertainment Asia are the major companies operating in the South Asia Mobile Gaming Market.

What years does this South Asia Mobile Gaming Market cover?

The report covers the South Asia Mobile Gaming Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South Asia Mobile Gaming Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

South Asia Mobile Gaming Industry Report

Statistics for the 2025 South Asia Mobile Gaming market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South Asia Mobile Gaming analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.