Market Share of South America Wine Industry
The South American wine market is a highly competitive market due to many global and domestic companies operating in the region. The Wine Group, Vina Concha Y Toro, Fecovita Co-op, Grupo Penaflor, and Bacardi Limited are the market's leading companies. Due to their wide range of wine prices, these companies have a significant market share. A strong brand foundation is also greatly influenced by taste, type, and price. Due to their great brand awareness, well-known players are expanding their geographic reach, while other competitors are looking for mergers, acquisitions, and partnerships to take over regional market shares. For instance, in March 2021, Grupo Penaflor acquired Patritti winery, one of the major wineries in San Patricio del Chanar, Neuquen, Argentina. The Patritti winery, which produces wine on 110 hectares, has been added to the Grupo Penaflor portfolio along with Trapiche, Finca Las Moras, El Esteco, Mascota Vineyards, and Navarro Correas.
South America Wine Market Leaders
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The Wine Group
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Vina Concha Y Toro
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Fecovita Co-op.
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Grupo Penaflor
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Bacardi Limited
*Disclaimer: Major Players sorted in no particular order
