Market Trends of South America Sports Drinks Industry
This section covers the major market trends shaping the South America Sports Drinks Market according to our research experts:
Improving Food Consumption Pattern
The food consumption pattern in the country has become diverse; for example- consumers are preferring value-added food products, which render health benefits on the consumption of any food, thus, making sports drinks a viable option. The per capita consumption of sports drinks in the South America is increasing at a significant growth rate. Sports drink are considered a healthier choice than traditional soda beverages as they contain less sugar than traditional soda beverages. Some major companies like Coca-cola company and Pepsico Inc are providing various sports drink products.
Brazil Dominates the Market
The regions covered in the South America Sports Drinks Market report includes Brazil, Argentina, and Rest of South America. The huge rise in investment in the sports drink industry in the region has led to an increased demand in the region. Brazil is one of the most prominent countries in the region anticipated to hold the largest share of sports drink during the forecast period followed by the countries, like Argentina and other remaining countries. The availability of large consumer base with the rise in disposable income across the region is expected to fuel the market growth.
