Market Trends of South America Spirulina Extract Industry
This section covers the major market trends shaping the South America Spirulina Extract Market according to our research experts:
Growing Demand for Natural and Clean Label Colors
The natural food colorant segment is expected to grow twice as fast, as compared to its synthetic counterparts in the global marketplace. This trend is projected to provide robust growth to the sales of spirulina extract in the South American market. The safety concerns regarding artificial coloring and their long-term detrimental health effects have led to a paradigm shift in the strategies of key giants and their product offerings. Many processed food manufacturers have also started offering food products made with natural food coloring.
Brazil Holds the Largest Market Share in the Regional Market
The immense scope of growth in the dairy industry of the region has allowed easy implementation of tools and technologies and innovation in line is driving the market growth. Increased use of spirulina extract is expected to drive the Brazilian market for spirulina extracts and is expected to hold the largest market share across the region. Argentina, on the other hand, has a group of consumers who are on the path of getting aware through regulatory programs and seminars by both private local players and the government.
