South America Soup Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

South America Soup Market Trends and Insights

Urbanization And Hectic Lifestyles Boost Demand For Ready-To-Eat Soups

Rapid urbanization across South America is compressing meal-preparation windows, and ready-meal orders on iFood surged 28.5% in the first half of 2025, from 23 million to 29.5 million, while stores specializing in marmitas jumped 41.4% to 10,435 outlets. That acceleration reflects a structural shift: the majority of the Brazilian workers now bring meals to the office, primarily to save money and eat healthier, yet time constraints push many toward shelf-stable or chilled soup pouches that require minimal heating. In Colombia, packaged-food retail is projected to climb from USD 13.7 billion in 2023 to USD 18.7 billion by 2028, driven by discounters such as D1 and ARA embedding e-commerce fulfillment into their expansion strategies^{[1]Source: World Bank, "Developing Countries’ Debt Outflows Hit 50-Year High", worldbank.org} . Urban households in São Paulo, Bogotá, and Santiago are adopting hybrid shopping patterns, bulk purchases at hypermarkets supplemented by on-demand delivery for perishables, and soup brands that offer single-serve pouches or microwaveable bowls capture impulse purchases during evening commutes. This driver contributes an estimated 0.6 percentage points to the 2025-2030 CAGR, with peak impact in the next two years as metro-area penetration deepens.

Heightened Health Awareness Propels Consumption of Nutritious Soups

Front-of-pack labeling regulations in Brazil (RDC 429/2020), Argentina (Law 27,642), Chile (Law 20,606), and Peru (Law 30021) now mandate octagonal warnings for excess sodium, saturated fat, and sugar, and a Pan American Health Organization study found that soups carry a median sodium density of 6.0 mg per kilocalorie, 67% meet PAHO's mg/kcal target, yet only 31% to 54% comply with the mg per 100 g threshold ^{[2]Source: PAHO, "Bringing Health to Every Corner of the Americas", paho.org}. In Argentina, ANMAT provisions 11362/2024 and 11378/2024 revealed that 11.2% of soup products exceed national sodium limits, with instant soup non-compliance at 10%, forcing brands to reformulate or risk delisting from health-focused retail chains^{[3]Source: ANMAT, "ANMAT Alerts and Withdrawals", argentina.gob.ar}. Manufacturers are responding by launching preservative-free lines, Verdureira's 100% natural soups, ready in 3 minutes, boosted the company's winter sales by 13% in June 2024, and by fortifying broths with legume proteins and Andean grains such as quinoa to appeal to wellness-focused millennials. This driver adds approximately 0.5 percentage points to the forecast CAGR, with medium-term impact as reformulation cycles mature.

Growing Enthusiasm for Plant-Based and Vegetarian Soups

Vegetarian soup captured 54.11% of 2024 revenue and will grow at a 2.64% CAGR through 2030, outpacing non-vegetarian variants as Latin American consumers adopt flexitarian diets for health, environmental, and cost reasons. Plant-based food sales in the region are accelerating, and younger cohorts in Chile and Brazil view meat reduction as a lifestyle statement rather than a dietary restriction, creating demand for lentil, chickpea, and black-bean soups that deliver protein without animal inputs. Ingredient suppliers are capitalizing on this shift: BENEO expanded its legume-protein plant to serve South American manufacturers seeking clean-label, high-fiber formulations, while Tate & Lyle introduced modified starches in Brazil that improve mouthfeel in vegetable-based broths without adding sodium or fat. Retailers are amplifying the trend by dedicating shelf space to "plant-forward" sections, and private-label vegetarian soups now account for a rising share of supermarket assortments because they offer 15% to 20% lower price points than branded equivalents, appealing to the 53% of Latin American consumers who resort to cheaper alternatives amid persistent inflation. This driver contributes roughly 0.4 percentage points to the CAGR, with medium-term impact as distribution widens beyond metropolitan areas.

Innovative Packaging and Formats Enhance Market Allure

Packaging innovation is reshaping shelf appeal and convenience: SIG introduced carton packs with extended shelf life for ambient soups, while active-packaging technologies, such as oxygen scavengers and antimicrobial films, extend freshness without refrigeration, addressing cold-chain gaps in rural Brazil and northern Argentina. University of Buenos Aires researchers are piloting nano-packaging that embeds silver nanoparticles into polymer films to inhibit microbial growth, a breakthrough that could enable fresh-ingredient soups to remain stable for 90 days at room temperature. Pouches held 45.09% of 2024 packaging-format revenue because they are lighter, cheaper to ship, and easier to store than cans, yet canned soup will expand at a 2.76% CAGR as manufacturers adopt lighter-weight steel and BPA-free linings to satisfy sustainability mandates and consumer health concerns. Modified-atmosphere packaging is also gaining traction for chilled soups, which will post a 2.94% product-types CAGR as retailers allocate more refrigerated space to premium, preservative-light formulations that command 30% to 40% higher margins than shelf-stable equivalents. This driver adds approximately 0.3 percentage points to the forecast CAGR, with medium-term impact as capital investments in packaging lines mature.

Home-Cooked Meal Preference Curbs Packaged Soup Demand

Cultural attachment to home cooking remains strong in Argentina and Peru, where multi-generational households often prepare large batches of traditional soups such as locro and chupe on weekends, then portion them for weekday consumption. It was observed that 35% of consumers no longer view brand heritage as a key purchase driver, and only 1 in 5 CPG companies achieved 5% or higher growth in 2024, suggesting that packaged soups struggle to displace entrenched meal routines. Economic pressures amplify this restraint: 53% of Latin American consumers resort to cheaper brands or private labels, and many opt to cook from scratch using bulk vegetables and grains purchased at wet markets, which offer 30% to 40% lower prices than pre-packaged equivalents. Manufacturers counter this headwind by launching "meal-starter" kits that include pre-chopped vegetables, seasoning sachets, and broth concentrates, positioning them as time-savers rather than full replacements for home cooking. 

Health-Conscious Consumers Shun Packaged Soups Due to "Processed Food"

Front-of-pack labeling regulations in Brazil, Argentina, Chile, and Peru now mandate octagonal warnings for excess sodium, and ANMAT's 2024 audit revealed that 11.2% of soup products exceed national thresholds, reinforcing consumer perceptions that packaged soups are nutritionally inferior to fresh alternatives. A PAHO study found that while 67% of soups meet the organization's mg/kcal sodium target, only 31% to 54% comply with the mg per 100 g benchmark, and instant soup non-compliance stands at 10%, prompting health-conscious shoppers to scrutinize ingredient lists and opt for fresh or minimally processed options. That skepticism is compounded by social-media campaigns highlighting ultra-processed foods' links to chronic disease, and Brazilian consumers increasingly associate canned or powdered soups with artificial additives, even when formulations have been reformulated to meet clean-label standards. Brands are responding by launching preservative-free lines, Verdureira's 100% natural soups boosted winter sales by 13% in June 2024, and by fortifying broths with functional ingredients such as turmeric and ginger to signal wellness benefits. 

Segment Analysis

By Product Type: Chilled Soup Gains Momentum Despite Shelf-Stable Dominance

Innovative packaging technologies are accelerating chilled soup's 2.94% CAGR through 2030, even as shelf-stable soup retains 42.31% of 2024 revenue. Modified-atmosphere packaging and active films, such as oxygen scavengers, extend chilled soup's freshness to 21 days without preservatives, enabling retailers to stock premium, restaurant-quality broths that command 30% to 40% higher margins than ambient equivalents. Dry soup and frozen soup occupy narrower niches: dry soup appeals to budget-conscious rural households seeking long shelf life and minimal storage requirements, while frozen soup targets urban consumers with reliable cold-chain access and willingness to pay premiums for convenience. Seara, a JBS subsidiary, launched its Seara Protein frozen ready-meal line in August 2025, featuring soups with approximately 30 grams of protein per serving, tapping into Brazil's fitness-focused demographic that prioritizes macronutrient density over traditional comfort-food profiles.

SIG Combibloc's carton packs for ambient soups illustrate how packaging innovation can extend shelf-stable soups: the format combines lightweight portability with extended shelf life, reducing logistics costs and enabling distribution to remote areas where canned goods dominate. Dry soup remains popular in Argentina and Peru, where households stockpile non-perishable staples during economic uncertainty, yet its growth is constrained by the perception that powdered broths lack the authenticity of liquid or chilled alternatives. Frozen soup faces the steepest adoption barriers; only 40% of Brazilian households own freezers with dedicated compartments, and power outages in northern regions spoil inventory, but manufacturers are partnering with modern retailers to install point-of-sale freezers that showcase premium frozen soups alongside ice cream and ready meals, normalizing the category for middle-income shoppers.

Note: Segment shares of all individual segments available upon report purchase

By Category: Vegetarian Soup Captures Majority Share

Vegetarian soup's 54.11% share in 2024 and 2.64% CAGR through 2030 reflect a structural shift toward plant-based diets, driven by health, environmental, and cost considerations. BENEO's legume-protein plant expansion in South America enables manufacturers to formulate lentil, chickpea, and black-bean soups with 8 to 12 grams of protein per serving, rivaling non-vegetarian broths' nutritional profiles without animal inputs. 

Non-vegetarian soup retains a loyal base among consumers who prize traditional recipes such as Argentine beef-and-vegetable locro or Chilean chicken cazuela, yet its growth is tempered by front-of-pack warnings on saturated fat and sodium. ANMAT's 2024 audit found that 11.2% of soup products exceed national sodium limits, and meat-based broths are disproportionately flagged. Ingredient innovation is also blurring category boundaries: Tate & Lyle's modified starches improve mouthfeel in vegetable broths, replicating the richness of meat-based stocks without adding sodium or fat, and manufacturers are fortifying vegetarian soups with Andean grains such as quinoa to appeal to wellness-focused millennials.

By Packaging Format: Pouches Lead, Canned Soup Rebounds

Pouches commanded 45.09% of 2024 packaging-format revenue because they are lighter, cheaper to ship, and easier to store than cans, yet canned soup will expand at 2.76% CAGR through 2030 as manufacturers adopt lighter-weight steel and BPA-free linings to address sustainability and health concerns. Cans' resurgence reflects their unmatched shelf life, 24 to 36 months, and their suitability for emergency stockpiling, a behavior that intensified during the COVID-19 pandemic and persists in inflation-prone markets such as Argentina, where households maintain 3- to 6-month inventories of non-perishable staples. Other packaging formats, including glass jars and Tetra Pak cartons, occupy niche positions: glass appeals to premium consumers who associate it with artisanal quality, while Tetra Pak's aseptic cartons enable ambient distribution of fresh-tasting soups without refrigeration, a capability that SIG Combibloc is commercializing across Brazil and Colombia.

Pouches' dominance is reinforced by their compatibility with single-serve formats, which align with urbanization trends: 76% of Brazilian workers bring meals to the office, and many prefer 300- to 400-milliliter pouches that fit into lunchboxes and require minimal heating. Canned soup's growth is concentrated in rural areas and among older consumers who trust the format's durability and are less swayed by sustainability messaging. Other formats, such as frozen soup in rigid plastic trays, remain marginal because they require dedicated freezer space and are vulnerable to cold-chain disruptions, yet Seara's August 2025 launch of its Seara Protein frozen ready-meal line signals that manufacturers see long-term potential in frozen formats as cold-chain infrastructure improves.

By Distribution Channel: Online Retail, Fastest Growing

Supermarkets and hypermarkets held 51.33% of 2024 distribution revenue, yet online retail will clock a 3.22% CAGR through 2030 as digital grocery penetration deepens and last-mile delivery platforms expand. Kraft Heinz's January 2025 partnership with AB InBev's BEES platform targets 1 million new points of sale across Colombia, Mexico, and Peru, leveraging BEES's route-to-market capabilities to reach independent grocers and kiosks that lack direct relationships with multinational suppliers. Convenience and grocery stores occupy a middle ground, offering proximity and extended hours that appeal to time-pressed urban consumers, yet their limited shelf space constrains assortment breadth, forcing them to stock only top-selling SKUs and private-label equivalents. Other distribution channels, including foodservice, institutional catering, and direct-to-consumer subscriptions, remain nascent in South America, though Mexidona's 2024 retail-distribution expansion in Brazil demonstrates that startups can bypass traditional channels by partnering with specialty health-food stores and online marketplaces.

Supermarkets and hypermarkets are defending their dominance by launching private-label soup programs that offer 15% to 20% lower prices than branded equivalents, capturing most Latin American consumers who resort to cheaper alternatives. Convenience stores are adding 105 outlets annually in Peru and embedding quick-commerce fulfillment, enabling 30-minute delivery of ambient soups to urban households. Other channels, such as vending machines stocking cup soups in office buildings, remain experimental, yet Ajinomoto's April 2025 launch of cup-ramen in Colombia signals that manufacturers see opportunity in on-the-go formats that bypass traditional retail entirely.

Geography Analysis

Brazil's 9.38% share in 2024 relies on its 4.07% CAGR through 2030, the fastest among South American geographies, driven by Nestlé's BRL 6 billion (~USD 1.2 billion) investment wave between 2023 and 2025. ANVISA's RDC 429/2020 front-of-pack labeling regulation, implemented in 2023, compelled manufacturers to reformulate high-sodium soups or accept octagonal warnings, and a 12-month post-implementation analysis found that reformulation incentives are driving innovation in clean-label broths fortified with legume proteins and Andean grains. Verdureira's June 2024 launch of 100% natural soups, ready in 3 minutes and preservative-free, boosted the company's winter sales by 13%, illustrating how local startups are capturing market share from multinational incumbents by aligning with wellness trends. Brazil's ready-meal market is growing approximately 15% annually, and 76% of workers bring meals to the office, creating sustained demand for single-serve soup pouches that fit into lunchboxes and require minimal heating.

Argentina, Colombia, Chile, and Peru each face distinct dynamics. Argentina's wheat and maize prices spiked 210% to 230% year-on-year in 2024, driven by drought and export restrictions, compressing manufacturers' margins and forcing price hikes that alienate cost-sensitive consumers; ANMAT provisions 11362/2024 and 11378/2024 revealed that 11.2% of soup products exceed national sodium thresholds, prompting retailers to delist non-compliant SKUs. Chile's Law 20,606 mandates front-of-pack warnings, and a PAHO study found that only 31% to 54% of soups meet the mg per 100 g sodium benchmark, driving reformulation and premiumization. Peru's modern retail channel grew in the first half of 2025, and U.S. soups and broths became the leading import supplier in 2024, suggesting that premium, low-sodium imports are capturing wallet share from domestic offerings.

Rest of South America, encompassing smaller markets such as Uruguay, Paraguay, and the Guianas, lags in infrastructure and purchasing power, yet it offers niche opportunities for ambient soups with extended shelf life. Manufacturers targeting these geographies prioritize dry soup and canned formats over chilled or frozen variants, reflecting intermittent electricity and limited cold-chain access. Quala's presence in Ecuador, Venezuela, and the Dominican Republic demonstrates that regional players can profitably serve secondary markets by tailoring product portfolios to local tastes and price sensitivities. Localized flavors, such as Ecuadorian locro de papa or Venezuelan sancocho, resonate with consumers who prize authenticity, and manufacturers that source indigenous ingredients from contract farms secure cost advantages over importers reliant on spot markets.