South America Plant Protein Ingredients Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

South America Plant Protein Ingredients Market Analysis

The South America Plant Protein Ingredients Market size is estimated at 1.24 billion USD in 2025, and is expected to reach 1.67 billion USD by 2030, growing at a CAGR of 6.25% during the forecast period (2025-2030).

The South American plant protein ingredients industry is experiencing a significant transformation driven by evolving consumer preferences and health consciousness. Over the last five years, traditional protein ingredients sources have dominated the market, with soy, whey, and milk proteins accounting for approximately 70% of all regional high-protein product launches. A notable shift in consumer behavior is evident as more than 40% of Latin American consumers have reported health improvements after incorporating plant-based protein ingredients into their diets. This changing landscape has prompted manufacturers to diversify their protein ingredients sources, incorporating ingredients derived from peas, rice, chia seeds, oats, and potatoes to meet the growing demand for plant-based protein ingredients alternatives.

The market is witnessing substantial innovation in product development and technological advancement, particularly in meat alternative applications. Manufacturers are focusing on developing proteins that can effectively mimic meat texture and nutritional profiles, catering to the expanding vegan and flexitarian consumer base. The emergence of new regional startups, including The New Butchers, Future Farm, Behind The Foods, and Superbom, has intensified competition and accelerated innovation in the plant-based protein space. These companies are introducing novel products and technologies that are reshaping the industry landscape and driving market growth.

The supply chain dynamics in South America's plant protein sector are evolving, with Argentina emerging as a crucial player in raw material production. The country's soybean production reached 48.95 million tons in 2022, with projections indicating an increase to 52.86 million tons by 2031. This robust production capacity has enabled manufacturers to maintain consistent supply chains and competitive pricing strategies, particularly in the animal feed segment where soy proteins are extensively utilized for their nutritional properties and digestibility.

The competitive landscape is becoming increasingly dynamic as both established players and new entrants vie for market share through strategic initiatives and product innovations. Companies are investing in research and development to improve protein functionality, taste, and application versatility. The market is particularly responding to the needs of Brazil's aging population, which is estimated to triple by 2050, reaching approximately 66 million individuals. This demographic shift has prompted manufacturers to develop specialized natural protein ingredients targeting senior nutrition and health maintenance, while also catering to younger consumers seeking sustainable and healthy protein alternatives. The focus on clean label protein products is also gaining traction, aligning with consumer demand for transparency and minimal processing.

South America Plant Protein Ingredients Market Trends

Brazil holds the largest share in the regional plant protein consumption

• The graph illustrates the per capita consumption of plant protein across South American nations. In Brazil, agriculture and food production stand out as pivotal economic pillars. This heightened demand is largely driven by the country's aging demographic, projected to triple by 2050, encompassing approximately 66 million individuals. Plant proteins in Brazil find diverse applications, from enhancing taste and texture in protein and energy bars, breakfast cereals, and processed meats to serving as meat alternatives and muscle-gain supplements in the fitness sector. Notably, soy protein dominates the market, leading the pack, closely trailed by wheat and pea proteins.
• Argentina has seen a surge in demand for vegetable-centric dishes, attributed to over 40 million individuals adopting a vegan diet. This shift is especially pronounced in major urban centers like Buenos Aires, Córdoba, and Mendoza, where residents are turning to plant-based diets to meet their daily macronutrient needs.
• Countries like Brazil are witnessing a swift rise in the popularity of plant-based dairy products, driven by a growing segment of the population grappling with gluten and lactose intolerances. In fact, an overwhelming 80-85% of the region's populace is lactose intolerant. Consequently, the appetite for alternative dairy options is on the upswing. The uptick in sales of plant-based protein foods not only enhances diets but also aids in curbing agricultural carbon emissions. However, evolving market dynamics and escalating demand could pose sustainability challenges in supply chains. As a result, other nations in the region are mirroring Brazil's trend, advocating for increased consumption of peas and other protein sources in their daily diets.

Soy and pea production will witness significant growth during forecast period

• South American countries have seen a surge in the cultivation of key raw materials, with soybeans, peas, and wheat taking the lead in plant protein sourcing. Notably, the soybean cultivation area in the region more than doubled from 26.4 Mha in 2000 to 55.1 Mha by 2019. However, challenges like adverse weather, particularly droughts, and geopolitical events, such as Russia's invasion of Ukraine, have led to a decline in soybean production. By February 2022, Brazil's soybean crop had reached 4,610 MBU, a significant drop from the initial January forecast of 5,162 MBU.
• Argentina stands out as a key producer of green peas, with the cultivation area for dry peas showing an upward trend, reaching 167,541 ha by 2020 after fluctuating over the 1971-2020 period. Dominating global exports with a 7% share, Argentina emerges as the primary wheat producer and exporter in the region. The nation's wheat cultivation is concentrated in three main areas: North, Central, and South (Bolsa Comercio Rosario), with the latter two regions contributing over 95% of the total production. In contrast, Brazil heavily relies on wheat imports, with 15% sourced from Paraguay, Russia, Uruguay, and Canada and a significant 75% coming from Argentina. Concerns are rising among major wheat importers, especially those dependent on Black Sea supplies, due to the Ukrainian crisis, and Argentine crop farmers are strategically planning their wheat planting. Notably, in the Pampas, Argentina's primary agricultural region, wheat has been gaining prominence in recent crop rotations.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Segment Analysis: Protein Type

Soy Protein Segment in South America Plant Protein Market

Soy protein continues to dominate the South American plant protein market, commanding approximately 74% market share by volume in 2024. This significant market position is primarily attributed to its versatile applications across various segments and superior protein content. The segment's dominance is particularly strong in Brazil, where abundant raw material availability and established processing infrastructure support large-scale production. The popularity of soy protein ingredients stems from their ability to mimic meat texture, making them ideal for ingredients in meat alternatives and processed foods. The ingredient's cost-effectiveness, coupled with its excellent nutritional profile and functional properties like water binding and emulsification, has cemented its position as the preferred choice among food manufacturers in the region.

Pea Protein Segment in South America Plant Protein Market

The pea protein segment is emerging as the most dynamic sector in the South American plant protein market, projected to grow at approximately 10% CAGR by volume from 2024 to 2029. This remarkable growth trajectory is driven by increasing recognition of pea protein ingredients as an allergen-free alternative to mainstream proteins like soy and wheat. The surge in demand is particularly notable in the meat alternatives sector, where pea protein's quick rehydration, neutral flavor, and texturizing abilities are highly valued. Regional start-ups and established manufacturers are increasingly incorporating pea proteins into their product portfolios, responding to growing consumer preference for clean-label, sustainable protein sources.

Remaining Segments in Protein Type

The South American plant protein market features several other significant segments including wheat protein, rice protein, hemp protein, and potato protein. Wheat protein has established itself as a crucial ingredient in the bakery sector due to its unique functional properties and ability to improve texture in baked goods. Rice protein has gained traction in sports nutrition and beverage applications, valued for its hypoallergenic properties and digestibility. Hemp protein, though smaller in market share, is carving out a niche in the premium protein segment due to its complete amino acid profile and sustainability credentials. Potato protein, while currently representing a smaller portion of the market, is finding increasing applications in specialized food formulations and animal feed products.

Segment Analysis: End User

Food & Beverages Segment in South America Plant Protein Market

The Food & Beverages (F&B) segment maintains its dominant position in the South American plant protein market, commanding approximately 57% market share in 2024. This substantial market presence is primarily driven by the increasing adoption of plant proteins in meat alternatives, bakery products, and dairy alternatives across the region. The segment's growth is particularly notable in Brazil and Argentina, where manufacturers are actively incorporating plant proteins into various food applications. The rising consumer awareness about health benefits, coupled with the growing vegan and vegetarian population in South America, has led to increased demand for plant protein-enriched food products. Major food manufacturers are expanding their plant-based product portfolios, with particular focus on soy and pea protein applications in meat substitutes and dairy alternatives.

Animal Feed Segment in South America Plant Protein Market

The Animal Feed segment is emerging as the fastest-growing category in the South American plant protein market, projected to expand at approximately 6.3% CAGR from 2024 to 2029. This remarkable growth is primarily attributed to the increasing demand for high-quality protein sources in livestock and aquaculture feed formulations. The segment's expansion is particularly driven by Brazil's robust livestock industry and the growing awareness about sustainable feed solutions. Plant proteins, especially soy and wheat proteins, are gaining significant traction as alternatives to traditional protein sources in animal feed, offering benefits such as improved digestibility and cost-effectiveness. The segment is witnessing increased investment in research and development activities focused on enhancing the nutritional profile of plant-based feed ingredients.

Remaining Segments in End User Segmentation

The Personal Care & Cosmetics and Supplements segments, while smaller in market share, play crucial roles in diversifying the application landscape of plant proteins in South America. The Personal Care & Cosmetics segment is witnessing growing adoption of plant proteins in hair care products, skin treatments, and cosmetic formulations, driven by the increasing demand for natural and sustainable beauty solutions. The Supplements segment, on the other hand, is gaining momentum through increased consumer focus on health and wellness, particularly in sports nutrition and dietary supplements. Both segments are benefiting from technological advancements in protein processing and growing consumer preference for plant-based alternatives in their respective applications.

South America Plant Protein Ingredients Market Geography Segment Analysis

Plant Protein Market in Brazil

Brazil dominates the South American plant protein landscape, commanding approximately 63% of the regional market share in 2024. The country's market leadership is driven by its robust agricultural infrastructure and significant soybean production capabilities. The growing veganism trend, particularly among urban populations, has catalyzed market expansion, with an estimated 14% of Brazilians identifying as vegan or vegetarian. The country's aging demographic, projected to triple by 2050 to around 66 million individuals, further propels the demand for plant protein ingredients. Local start-ups like The New Butchers, Future Farm, and Behind The Foods are actively contributing to market innovation through new product launches. The country's strategic position is further strengthened by its vast consumer base and the increasing adoption of healthy diets, particularly in response to rising health concerns and environmental awareness.

Plant Protein Market in Argentina

Argentina's plant protein market is projected to grow at approximately 6% annually from 2024 to 2029, establishing itself as a significant player in the regional landscape. The country's market is characterized by strong agricultural capabilities, particularly in soybean and pea production. About 12% of Argentina's population identifies as vegan or vegetarian, with another 12% following flexitarian diets, creating a robust consumer base for vegan protein ingredients. The government's proactive stance, exemplified by initiatives like the "Green Mondays" campaign launched by the Environment Ministry, actively promotes the replacement of meat with green protein ingredients. The country's position as the third-largest soybean producer globally provides a strong foundation for local plant-based protein ingredients production. The market is further bolstered by increasing environmental consciousness and animal welfare concerns among consumers, particularly in major urban centers like Buenos Aires, Córdoba, and Mendoza.

Plant Protein Market in Chile

Chile's plant protein market is experiencing significant transformation, driven by innovative local companies and changing consumer preferences. The country has emerged as a hub for alternative protein start-ups, with companies like NotCo and The Live Green Co. leading the charge in plant-based innovation. The market's growth is supported by increasing health consciousness among consumers and a growing awareness of sustainable food choices. Chilean consumers are particularly drawn to clean-label products and natural protein ingredients, influencing manufacturers to develop more transparent and environmentally conscious offerings. The country's robust retail infrastructure and growing e-commerce penetration have enhanced the accessibility of plant protein products. Additionally, Chile's strong trade relationships and strategic geographical position make it an attractive base for international plant protein manufacturers looking to expand their presence in South America.

Plant Protein Market in Colombia

Colombia's plant protein market is witnessing remarkable evolution, characterized by increasing consumer awareness and expanding product portfolios. The country's diverse agricultural resources provide a strong foundation for local plant protein production. Colombian consumers are increasingly embracing plant-based alternatives, driven by health considerations and environmental consciousness. The market is seeing significant innovation in product development, particularly in traditional Colombian cuisine adaptations using plant proteins. Urban areas like Bogotá and Medellín are leading the adoption of plant-based diets, with restaurants and food service providers expanding their vegetarian and vegan offerings. The country's growing middle class and increasing health consciousness among younger consumers are creating new opportunities for market expansion. Additionally, local manufacturers are focusing on developing affordable plant protein options to cater to various consumer segments.

Plant Protein Market in Other Countries

The plant protein market in other South American countries, including Peru, Ecuador, Uruguay, and Paraguay, demonstrates varying degrees of development and potential. These markets are characterized by unique consumer preferences and local agricultural capabilities. The growing awareness of health benefits associated with plant-based diets is driving market expansion across these nations. Local manufacturers are increasingly focusing on developing products that cater to regional tastes while incorporating global plant protein trends. The markets benefit from the region's rich agricultural diversity and growing health consciousness among consumers. International players are showing increased interest in these markets, particularly due to their growth potential and evolving regulatory frameworks. The expansion of modern retail channels and increasing urbanization are creating new opportunities for plant protein products in these countries.

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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the protein industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption of animal and plant protein, end-user market volume, and production data of raw materials for protein ingredients, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on protein sources, protein types, forms, end-user segments, etc., are available in the form of comprehensive reports as well as Excel-based data worksheets.