South America Pet Treats Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 1.89 Billion |
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Market Size (2029) | USD 3.69 Billion |
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Largest Share by Pets | Dogs |
|
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CAGR (2024 - 2029) | 14.32 % |
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Largest Share by Country | Brazil |
|
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
South America Pet Treats Market Analysis
The South America Pet Treats Market size is estimated at USD 1.89 billion in 2024, and is expected to reach USD 3.69 billion by 2029, growing at a CAGR of 14.32% during the forecast period (2024-2029).
1.89 Billion
Market Size in 2024 (USD)
3.69 Billion
Market Size in 2029 (USD)
11.83 %
CAGR (2017-2023)
14.32 %
CAGR (2024-2029)
Largest Market by Sub product
24.10 %
value share, Dental Treats, 2022
The rising incidences of dental issues in pets have surged the demand for dental treats in the region, as these treats promote oral hygiene and healthy teeth in pets.
Largest Market by Country
75.02 %
value share, Brazil, 2022
Due to the growing pet population, the country has witnessed an increased purchasing of pet treats, particularly dental and crunchy varieties, compared to other countries.
Fastest-growing Market by Sub product
15.51 %
Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029
The growing demand for natural and minimal processed treats free from preservatives and the willingness of pet owners to spend on high-quality treats are driving the market.
Fastest-growing Market by Country
18.69 %
Projected CAGR, Argentina, 2023-2029
The rising pet ownership rates, improving economic conditions, and increased disposable incomes among pet owners in the country are driving the market's growth.
Leading Market Player
17.14 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader due to its effective marketing strategies, including partnerships and many product innovations under multiple brands.
Rising cat population in the region due to their lower maintenance needs is propelling the pet treats market in South America
- Pet treats are commonly used to reward pets for their good behavior, provide mental stimulation, aid in training, promote dental health, and strengthen the bond between pets and their owners. As a result, pet treats accounted for 13.6% of the South American pet food market in 2022.
- Dogs are major consumers of pet treats, as they amounted to a market value of USD 1.04 billion in 2022 because dogs have a strong sense of smell and taste, making treats an enjoyable addition to their diets. Dogs have an instinct to chew; thus, treats may help satisfy this urge while promoting dental health. As a result, dental and crunchy treats dominate the dog treats segment, holding market shares of 26.8% and 23.9%, respectively, in 2022. The market value of the dog treats segment expanded by 79.1% between 2017 and 2021, primarily driven by a 12.6% increase in the pet dog population in the same years.
- Among animal types, the cat segment is projected to be the fastest-growing segment in South America, with a CAGR of 16.3% during the forecast period. This growth is primarily driven by the increasing cat population, which grew by 18.7% from 2017 to 2022, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
- In South America, the population of other animals, such as birds, small mammals, and rodents, surpasses the population of dogs and cats. As a result, the pet treats market for these other animals reached a valuation of USD 284.1 million in 2022. This is due to their lower maintenance needs and other animals being adopted at a higher rate, thus driving the growth of the market.
- The growing population of pets in the region is expected to drive the pet treats market during the forecast period.
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Growing demand for grain-free, organic, and single meat source treats driving the South American market
- South America is one of the largest pet treat markets in the world due to its higher pet population. The pet treats market accounted for 13.7% of the South American pet food market in 2022, which increased by 61.7% between 2017 and 2021. The increase in the market was associated with the rise in the usage of pet treats during the COVID-19 pandemic, as pet parents needed to engage their pets while staying at home. For instance, in 2020, the market value increased by 30% compared to 2019.
- Among pet treats, dental treats and crunchy treats occupied higher shares of 24.1% and 23.8%, respectively, of the South American pet treats market in 2022. As dental treats are regularly used for pets' dental health, they occupy a higher share in the region. However, freeze-dried and jerky treats are expected to grow faster, with a CAGR of 15.5% during the forecast period, as they are made with limited ingredients and have higher demand in premium markets in the region.
- In South America, Brazil was the largest country with respect to the pet treats market because of its higher pet population and the higher pet humanization among pet parents. However, Argentina is the fastest-growing country in the region because of the growing usage of pet food products and already established companies expanding their product portfolios. For instance, Molino Chacabuco announced the expansion of its brand, Raza, adding snacks and treats to its portfolio.
- Therefore, the increase in the usage of pet treats with rising pet humanization is expected to drive the pet treats market in South America at a CAGR of 13.9% during the forecast period.
South America Pet Treats Market Trends
Brazil accounts for the largest cat population in the region with the advantages of adaptability to smaller living spaces and lower maintenance
- The pet cat population in South America has been steadily increasing, which increased by 13.3% between 2019 and 2022. This upward trend may be attributed to the higher adoption rates of cats as companions during the extended periods of home confinement brought on by the pandemic. Among the countries in the region, Brazil holds the largest cat population, accounting for about 55.5% of the total cat population as of 2022. In South America, cats made up 19.3% of the overall pet population in 2022. This relatively lower proportion of cats may be attributed to cultural perceptions that dogs are considered more practical and valued pets. As a result, the number of cats represents only 50.0% of the total dog population in the region.
- However, the adaptability of cats to smaller living spaces, without feeling confined, coupled with their lower maintenance costs compared to dogs, has contributed to an increasing preference for cat ownership. This trend has led to a significant rise in the cat pet population across the region. In Brazil, as of 2020, about 14.3 million households owned cats as pets. Similarly, in Argentina, the rate of cat ownership is even higher, with 31.4% of households, which is 4.6 million households holding cats as pets.
- An important emerging trend in the region is the establishment of cat cafes. As of 2021, around 20 cat cafes were found in Brazil, providing customers with a unique opportunity to enjoy a drink while interacting with cats in a comfortable setting. This growing trend of cat cafes, coupled with the cat's ability to adopt smaller living spaces, has the potential to enhance the adoption of cats as popular pets in the region.
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Increasing focus on pet humanization, product premiumization, and growing disposable income among pet owners are driving pet expenditure in the region
- Pet expenditure in South America has shown consistent growth, with an increase of about 18.1% between 2019 and 2022. This upward trend may be attributed to the rising number of pet owners across the region. In Brazil, the number of households owning a pet registered a CAGR of 1.3%, while in Argentina, it witnessed a CAGR of 1.4% between 2016 and 2020.
- Pet owners in the region are increasingly focused on pet humanization, with higher-income individuals driving sales growth by opting for products made with natural ingredients and driving pet product premiumization. For instance, the retail sales value of pet treats in Brazil witnessed a significant rise from USD 79.8 million in 2016 to USD 136.8 million in 2020, with a CAGR of 14.4%. This surge in demand reflects the growing preference for premium pet products. During the period from 2017 to 2022, the number of pet owners spending on pet treats annually increased by about 41.9% for cats, 18.2% for dogs, and 6.7% for other pets. Among the South American countries, Brazil stood out with the highest pet treat expenditure per animal, reaching USD 75.0, followed closely by Argentina at USD 57.4 in 2022. This higher pet expenditure in Brazil is largely due to the country's increased pet product premiumization.
- Among distribution channels, offline retail channels such as pet shops, vet clinics, and supermarkets are preferred distribution channels for purchasing pet food products in the region. However, during the pandemic, the adoption of online channels increased for pet treats in the region. The higher consumption of premium pet treats and growing pet humanization are the factors anticipated to drive pet expenditure in the region during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Dogs are the most popular and valued pets in South America, accounting for 29.8% of the total population
- Brazil holds the major other pet population, including birds, ornamental fish, and mammals, due to the presence of a unique ecosystem
South America Pet Treats Industry Overview
The South America Pet Treats Market is fragmented, with the top five companies occupying 37.63%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Empresas Carozzi SA, Mars Incorporated, Nestle (Purina) and PremieRpet (sorted alphabetically).
South America Pet Treats Market Leaders
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
Empresas Carozzi SA
Mars Incorporated
Nestle (Purina)
PremieRpet
Other important companies include ADM, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), General Mills Inc., INABA-PETFOOD Co. Ltd, Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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South America Pet Treats Market News
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- March 2023: PremieRpet launched a line of superpremium, "Protein-packed" meal toppers/treats for dogs and cats under the brand Natoo. These are produced at PremieRpet's facility in Brazil.
- January 2023: Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes to advance preventive pet care. It is aimed at developing more effective precision medicines and diets that lead to scientific breakthroughs for the future of pet health.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
South America Pet Treats Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Pet Population
2.1.1. Cats
2.1.2. Dogs
2.1.3. Other Pets
2.2. Pet Expenditure
2.3. Regulatory Framework
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Sub Product
3.1.1. Crunchy Treats
3.1.2. Dental Treats
3.1.3. Freeze-dried and Jerky Treats
3.1.4. Soft & Chewy Treats
3.1.5. Other Treats
3.2. Pets
3.2.1. Cats
3.2.2. Dogs
3.2.3. Other Pets
3.3. Distribution Channel
3.3.1. Convenience Stores
3.3.2. Online Channel
3.3.3. Specialty Stores
3.3.4. Supermarkets/Hypermarkets
3.3.5. Other Channels
3.4. Country
3.4.1. Argentina
3.4.2. Brazil
3.4.3. Rest of South America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. ADM
4.4.2. Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
4.4.3. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
4.4.4. Empresas Carozzi SA
4.4.5. General Mills Inc.
4.4.6. INABA-PETFOOD Co. Ltd
4.4.7. Mars Incorporated
4.4.8. Nestle (Purina)
4.4.9. PremieRpet
4.4.10. Virbac
5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, SOUTH AMERICA, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, SOUTH AMERICA, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, SOUTH AMERICA, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, SOUTH AMERICA, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, SOUTH AMERICA, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, SOUTH AMERICA, 2017 - 2022
- Figure 7:
- VOLUME OF PET TREATS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 8:
- VALUE OF PET TREATS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 9:
- VOLUME OF PET TREATS BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 10:
- VALUE OF PET TREATS BY SUB PRODUCT CATEGORIES, USD, SOUTH AMERICA, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF CRUNCHY TREATS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 14:
- VALUE OF CRUNCHY TREATS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 15:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 16:
- VOLUME OF DENTAL TREATS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 17:
- VALUE OF DENTAL TREATS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 19:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 20:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 21:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 22:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 23:
- VALUE OF SOFT & CHEWY TREATS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 24:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 25:
- VOLUME OF OTHER TREATS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 26:
- VALUE OF OTHER TREATS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 27:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 28:
- VOLUME OF PET TREATS BY PET TYPE, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 29:
- VALUE OF PET TREATS BY PET TYPE, USD, SOUTH AMERICA, 2017 - 2029
- Figure 30:
- VOLUME SHARE OF PET TREATS BY PET TYPE, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 31:
- VALUE SHARE OF PET TREATS BY PET TYPE, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 32:
- VOLUME OF PET CAT TREATS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 33:
- VALUE OF PET CAT TREATS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 34:
- VALUE SHARE OF PET CAT TREATS BY PET TREATS CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 35:
- VOLUME OF PET DOG TREATS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 36:
- VALUE OF PET DOG TREATS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET DOG TREATS BY PET TREATS CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 38:
- VOLUME OF OTHER PETS TREATS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 39:
- VALUE OF OTHER PETS TREATS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 40:
- VALUE SHARE OF OTHER PETS TREATS BY PET TREATS CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 41:
- VOLUME OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 42:
- VALUE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 43:
- VOLUME SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 44:
- VALUE SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 45:
- VOLUME OF PET TREATS SOLD VIA CONVENIENCE STORES, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 46:
- VALUE OF PET TREATS SOLD VIA CONVENIENCE STORES, USD, SOUTH AMERICA, 2017 - 2029
- Figure 47:
- VALUE SHARE OF PET TREATS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 48:
- VOLUME OF PET TREATS SOLD VIA ONLINE CHANNEL, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 49:
- VALUE OF PET TREATS SOLD VIA ONLINE CHANNEL, USD, SOUTH AMERICA, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET TREATS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 51:
- VOLUME OF PET TREATS SOLD VIA SPECIALTY STORES, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 52:
- VALUE OF PET TREATS SOLD VIA SPECIALTY STORES, USD, SOUTH AMERICA, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET TREATS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 54:
- VOLUME OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 55:
- VALUE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 57:
- VOLUME OF PET TREATS SOLD VIA OTHER CHANNELS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 58:
- VALUE OF PET TREATS SOLD VIA OTHER CHANNELS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET TREATS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 60:
- VOLUME OF PET TREATS BY COUNTRY, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 61:
- VALUE OF PET TREATS BY COUNTRY, USD, SOUTH AMERICA, 2017 - 2029
- Figure 62:
- VOLUME SHARE OF PET TREATS BY COUNTRY, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 63:
- VALUE SHARE OF PET TREATS BY COUNTRY, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 64:
- VOLUME OF PET TREATS, METRIC TON, ARGENTINA, 2017 - 2029
- Figure 65:
- VALUE OF PET TREATS, USD, ARGENTINA, 2017 - 2029
- Figure 66:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, ARGENTINA, 2022 AND 2029
- Figure 67:
- VOLUME OF PET TREATS, METRIC TON, BRAZIL, 2017 - 2029
- Figure 68:
- VALUE OF PET TREATS, USD, BRAZIL, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, BRAZIL, 2022 AND 2029
- Figure 70:
- VOLUME OF PET TREATS, METRIC TON, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 71:
- VALUE OF PET TREATS, USD, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF SOUTH AMERICA, 2022 AND 2029
- Figure 73:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, SOUTH AMERICA, 2017 - 2023
- Figure 74:
- MOST ADOPTED STRATEGIES, COUNT, SOUTH AMERICA, 2017 - 2023
- Figure 75:
- VALUE SHARE OF MAJOR PLAYERS, %, SOUTH AMERICA, 2022
South America Pet Treats Industry Segmentation
Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Argentina, Brazil are covered as segments by Country.
- Pet treats are commonly used to reward pets for their good behavior, provide mental stimulation, aid in training, promote dental health, and strengthen the bond between pets and their owners. As a result, pet treats accounted for 13.6% of the South American pet food market in 2022.
- Dogs are major consumers of pet treats, as they amounted to a market value of USD 1.04 billion in 2022 because dogs have a strong sense of smell and taste, making treats an enjoyable addition to their diets. Dogs have an instinct to chew; thus, treats may help satisfy this urge while promoting dental health. As a result, dental and crunchy treats dominate the dog treats segment, holding market shares of 26.8% and 23.9%, respectively, in 2022. The market value of the dog treats segment expanded by 79.1% between 2017 and 2021, primarily driven by a 12.6% increase in the pet dog population in the same years.
- Among animal types, the cat segment is projected to be the fastest-growing segment in South America, with a CAGR of 16.3% during the forecast period. This growth is primarily driven by the increasing cat population, which grew by 18.7% from 2017 to 2022, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
- In South America, the population of other animals, such as birds, small mammals, and rodents, surpasses the population of dogs and cats. As a result, the pet treats market for these other animals reached a valuation of USD 284.1 million in 2022. This is due to their lower maintenance needs and other animals being adopted at a higher rate, thus driving the growth of the market.
- The growing population of pets in the region is expected to drive the pet treats market during the forecast period.
| Sub Product | |
| Crunchy Treats | |
| Dental Treats | |
| Freeze-dried and Jerky Treats | |
| Soft & Chewy Treats | |
| Other Treats |
| Pets | |
| Cats | |
| Dogs | |
| Other Pets |
| Distribution Channel | |
| Convenience Stores | |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
| Country | |
| Argentina | |
| Brazil | |
| Rest of South America |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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