Market Size of south america pet nutraceuticals Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 385.84 Million |
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Market Size (2029) | USD 578.28 Million |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 8.43 % |
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Largest Share by Country | Brazil |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
South America Pet Nutraceuticals Market Analysis
The South America Pet Nutraceuticals Market size is estimated at USD 385.84 million in 2024, and is expected to reach USD 578.28 million by 2029, growing at a CAGR of 8.43% during the forecast period (2024-2029).
385.84 Million
Market Size in 2024 (USD)
578.28 Million
Market Size in 2029 (USD)
6.93 %
CAGR (2017-2023)
8.43 %
CAGR (2024-2029)
Largest Market by Sub product
26.70 %
value share, Vitamins and Minerals, 2022
The rising pet health concerns have boosted the demand for vitamins and minerals in the region, as these supplements help in promoting metabolism and immune functions in pets.
Largest Market by Country
62.60 %
value share, Brazil, 2022
The increase in pet owners buying vitamins and omega-3 fatty acids due to the availability of ample distribution channels and growing awareness has increased the country's share.
Fastest-growing Market by Sub product
8.51 %
Projected CAGR, Omega-3 Fatty Acids, 2023-2029
The increasing pet health awareness is driving the usage of these nutraceuticals as these supplements help in the absorption of nutrients, thereby promoting the pet's health.
Fastest-growing Market by Country
9.44 %
Projected CAGR, Argentina, 2023-2029
The rising pet ownership rates and improving economic conditions resulted in increased disposable incomes among pet owners in the country, driving the market growth.
Leading Market Player
14.37 %
market share, Nestle (Purina), 2022
With investments in product launches that are focused on pet nutrition and its extensive distribution network, Nestle (Purina) has become a market leader.
Increasing elder pet population and their specialized pet needs are driving the usage of pet nutraceuticals in the region
- Pet nutraceuticals are specially formulated supplements aimed at improving the health and well-being of pets. These products have gained popularity among pet owners as a preventive healthcare measure. In 2022, pet nutraceuticals accounted for 4.5% of the South American pet food market. The market witnessed a growth of 62.1% between 2017 and 2022, primarily driven by the increasing awareness among pet owners about the importance of preventive healthcare for their pets. A study conducted in the region revealed that pet owners are paying more attention to their pet's health since the COVID-19 pandemic.
- Dogs have the largest share of the pet nutraceuticals market, with USD 193.4 million in 2022. They were followed by other pet animals valued at USD 80.7 million and cats at USD 69.5 million in the same year. The higher demand for dog nutraceuticals is primarily due to their larger population compared to other pets. For instance, the population of dogs accounted for 89.0 million, and cats accounted for 98.8 million in 2022.
- The pet nutraceuticals market in the region is driven by factors such as the growing trend of humanization among pet owners, the aging pet population, specialized pet needs, and the rise of e-commerce channels. These factors contribute to the growth of the market. Joint health, general health, skin coat, and immunity are among the most popular conditions for which pet owners are willing to spend money on both dogs and cats. Nutraceuticals addressing these conditions have gained significant growth in the market.
- The South American pet nutraceuticals market is expected to record a CAGR of 8.0% during the forecast period. The market's growth is attributed to the increasing demand for preventive healthcare solutions for pets.
Understand The Key Trends Shaping This Market
Brazil dominated the market due to the presence of a highly established distribution network
- South America is an emerging region in the global pet nutraceuticals market due to factors such as a rise in the pet population, growing awareness about the benefits of providing supplements in pet diets, growing premiumization, and pet humanization. For instance, the pet population increased by 70.9% between 2017 and 2022, reaching a pet population of 267.5 million in 2022.
- The market is expected to witness growth during the forecast period as there is a well-established distribution system in the region's major countries, such as Brazil and Argentina. For instance, in Brazil, there were about 32,000 independent pet stores (specialty stores) in 2020, with more than 2,000 supermarkets in Argentina as of 2022. These factors are expected to help in the distribution of pet nutraceuticals throughout the region.
- Brazil has the highest market share in the region. The country accounted for USD 215.2 million in 2022 due to a higher pet population than other countries, a more well-established pet food industry, and growing distribution channels in the country. For instance, Petz Retailer, one of the leading retailers in the country, has plans to establish new 30-40 stores in rural areas and outside the city of Sao Paulo in 2023.
- Argentina is expected to register a CAGR of 8.8% during the forecast period because of the rise in pet humanization and premiumization. People are becoming more aware of the benefits of the consumption of nutraceuticals in daily diets on pets' health.
- The growing premiumization, pet humanization, and growing pet population are anticipated to lead to the growth of the pet nutraceuticals market in the region during the forecast period.
South America Pet Nutraceuticals Industry Segmentation
Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Argentina, Brazil are covered as segments by Country.
- Pet nutraceuticals are specially formulated supplements aimed at improving the health and well-being of pets. These products have gained popularity among pet owners as a preventive healthcare measure. In 2022, pet nutraceuticals accounted for 4.5% of the South American pet food market. The market witnessed a growth of 62.1% between 2017 and 2022, primarily driven by the increasing awareness among pet owners about the importance of preventive healthcare for their pets. A study conducted in the region revealed that pet owners are paying more attention to their pet's health since the COVID-19 pandemic.
- Dogs have the largest share of the pet nutraceuticals market, with USD 193.4 million in 2022. They were followed by other pet animals valued at USD 80.7 million and cats at USD 69.5 million in the same year. The higher demand for dog nutraceuticals is primarily due to their larger population compared to other pets. For instance, the population of dogs accounted for 89.0 million, and cats accounted for 98.8 million in 2022.
- The pet nutraceuticals market in the region is driven by factors such as the growing trend of humanization among pet owners, the aging pet population, specialized pet needs, and the rise of e-commerce channels. These factors contribute to the growth of the market. Joint health, general health, skin coat, and immunity are among the most popular conditions for which pet owners are willing to spend money on both dogs and cats. Nutraceuticals addressing these conditions have gained significant growth in the market.
- The South American pet nutraceuticals market is expected to record a CAGR of 8.0% during the forecast period. The market's growth is attributed to the increasing demand for preventive healthcare solutions for pets.
| Sub Product | |
| Milk Bioactives | |
| Omega-3 Fatty Acids | |
| Probiotics | |
| Proteins and Peptides | |
| Vitamins and Minerals | |
| Other Nutraceuticals |
| Pets | |
| Cats | |
| Dogs | |
| Other Pets |
| Distribution Channel | |
| Convenience Stores | |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
| Country | |
| Argentina | |
| Brazil | |
| Rest of South America |
Need A Different Region Or Segment?
South America Pet Nutraceuticals Market Size Summary
The South America Pet Nutraceuticals Market is experiencing significant growth, driven by increasing awareness among pet owners about the benefits of preventive healthcare for their pets. This market is characterized by a rising trend of pet humanization and premiumization, where pet owners are willing to invest in specialized supplements to enhance their pets' health and well-being. The market is further bolstered by the growing pet population and the popularity of e-commerce channels, which facilitate the distribution of these products across the region. Dogs hold the largest share of the market, primarily due to their larger population, followed by other pets and cats. The demand for nutraceuticals addressing joint health, general health, skin coat, and immunity is particularly high, reflecting pet owners' willingness to spend on these specific conditions.
Brazil leads the market in South America, supported by a well-established pet food industry and extensive distribution channels. The country's higher pet population and increased spending on pet health contribute to its dominant position. Argentina is also witnessing growth, driven by the rise in pet humanization and premiumization. The market's expansion is supported by a robust distribution system in major countries like Brazil and Argentina, with a significant presence of independent pet stores and supermarkets. The trend of cat ownership is on the rise, influenced by factors such as adaptability to smaller living spaces and lower maintenance costs, further contributing to the market's growth. The South America Pet Nutraceuticals Market is fragmented, with major players like ADM, Alltech, Mars Incorporated, Nestle (Purina), and Vetoquinol leading the industry.
South America Pet Nutraceuticals Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Sub Product
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1.1.1 Milk Bioactives
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1.1.2 Omega-3 Fatty Acids
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1.1.3 Probiotics
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1.1.4 Proteins and Peptides
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1.1.5 Vitamins and Minerals
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1.1.6 Other Nutraceuticals
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1.2 Pets
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1.2.1 Cats
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1.2.2 Dogs
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1.2.3 Other Pets
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1.3 Distribution Channel
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1.3.1 Convenience Stores
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1.3.2 Online Channel
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1.3.3 Specialty Stores
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1.3.4 Supermarkets/Hypermarkets
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1.3.5 Other Channels
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1.4 Country
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1.4.1 Argentina
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1.4.2 Brazil
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1.4.3 Rest of South America
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South America Pet Nutraceuticals Market Size FAQs
How big is the South America Pet Nutraceuticals Market?
The South America Pet Nutraceuticals Market size is expected to reach USD 385.84 million in 2024 and grow at a CAGR of 8.43% to reach USD 578.28 million by 2029.
What is the current South America Pet Nutraceuticals Market size?
In 2024, the South America Pet Nutraceuticals Market size is expected to reach USD 385.84 million.
