South America Pet Nutraceuticals Market Size
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 385.84 Million |
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Market Size (2029) | USD 578.28 Million |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 8.43 % |
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Largest Share by Country | Brazil |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
South America Pet Nutraceuticals Market Analysis
The South America Pet Nutraceuticals Market size is estimated at USD 385.84 million in 2024, and is expected to reach USD 578.28 million by 2029, growing at a CAGR of 8.43% during the forecast period (2024-2029).
385.84 Million
Market Size in 2024 (USD)
578.28 Million
Market Size in 2029 (USD)
6.93 %
CAGR (2017-2023)
8.43 %
CAGR (2024-2029)
Largest Market by Sub product
26.70 %
value share, Vitamins and Minerals, 2022
The rising pet health concerns have boosted the demand for vitamins and minerals in the region, as these supplements help in promoting metabolism and immune functions in pets.
Largest Market by Country
62.60 %
value share, Brazil, 2022
The increase in pet owners buying vitamins and omega-3 fatty acids due to the availability of ample distribution channels and growing awareness has increased the country's share.
Fastest-growing Market by Sub product
8.51 %
Projected CAGR, Omega-3 Fatty Acids, 2023-2029
The increasing pet health awareness is driving the usage of these nutraceuticals as these supplements help in the absorption of nutrients, thereby promoting the pet's health.
Fastest-growing Market by Country
9.44 %
Projected CAGR, Argentina, 2023-2029
The rising pet ownership rates and improving economic conditions resulted in increased disposable incomes among pet owners in the country, driving the market growth.
Leading Market Player
14.37 %
market share, Nestle (Purina), 2022
With investments in product launches that are focused on pet nutrition and its extensive distribution network, Nestle (Purina) has become a market leader.
Increasing elder pet population and their specialized pet needs are driving the usage of pet nutraceuticals in the region
- Pet nutraceuticals are specially formulated supplements aimed at improving the health and well-being of pets. These products have gained popularity among pet owners as a preventive healthcare measure. In 2022, pet nutraceuticals accounted for 4.5% of the South American pet food market. The market witnessed a growth of 62.1% between 2017 and 2022, primarily driven by the increasing awareness among pet owners about the importance of preventive healthcare for their pets. A study conducted in the region revealed that pet owners are paying more attention to their pet's health since the COVID-19 pandemic.
- Dogs have the largest share of the pet nutraceuticals market, with USD 193.4 million in 2022. They were followed by other pet animals valued at USD 80.7 million and cats at USD 69.5 million in the same year. The higher demand for dog nutraceuticals is primarily due to their larger population compared to other pets. For instance, the population of dogs accounted for 89.0 million, and cats accounted for 98.8 million in 2022.
- The pet nutraceuticals market in the region is driven by factors such as the growing trend of humanization among pet owners, the aging pet population, specialized pet needs, and the rise of e-commerce channels. These factors contribute to the growth of the market. Joint health, general health, skin coat, and immunity are among the most popular conditions for which pet owners are willing to spend money on both dogs and cats. Nutraceuticals addressing these conditions have gained significant growth in the market.
- The South American pet nutraceuticals market is expected to record a CAGR of 8.0% during the forecast period. The market's growth is attributed to the increasing demand for preventive healthcare solutions for pets.
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Brazil dominated the market due to the presence of a highly established distribution network
- South America is an emerging region in the global pet nutraceuticals market due to factors such as a rise in the pet population, growing awareness about the benefits of providing supplements in pet diets, growing premiumization, and pet humanization. For instance, the pet population increased by 70.9% between 2017 and 2022, reaching a pet population of 267.5 million in 2022.
- The market is expected to witness growth during the forecast period as there is a well-established distribution system in the region's major countries, such as Brazil and Argentina. For instance, in Brazil, there were about 32,000 independent pet stores (specialty stores) in 2020, with more than 2,000 supermarkets in Argentina as of 2022. These factors are expected to help in the distribution of pet nutraceuticals throughout the region.
- Brazil has the highest market share in the region. The country accounted for USD 215.2 million in 2022 due to a higher pet population than other countries, a more well-established pet food industry, and growing distribution channels in the country. For instance, Petz Retailer, one of the leading retailers in the country, has plans to establish new 30-40 stores in rural areas and outside the city of Sao Paulo in 2023.
- Argentina is expected to register a CAGR of 8.8% during the forecast period because of the rise in pet humanization and premiumization. People are becoming more aware of the benefits of the consumption of nutraceuticals in daily diets on pets' health.
- The growing premiumization, pet humanization, and growing pet population are anticipated to lead to the growth of the pet nutraceuticals market in the region during the forecast period.
South America Pet Nutraceuticals Market Trends
Brazil accounted for the largest cat population in the region with the advantages of adaptability to smaller living spaces and lower maintenance
- The pet cat population in South America has been steadily increasing, which increased by 13.3% between 2019 and 2022. This upward trend can be attributed to the higher adoption rates of cats as companions during the extended periods of home confinement brought on by the pandemic. Among the countries in the region, Brazil holds the largest cat population, accounting for about 55.5% of the total cat population as of 2022. In South America, cats made up 19.3% of the overall pet population in 2022. This relatively lower proportion of cats can be attributed to cultural perceptions that dogs are considered more practical and valued pets. As a result, the number of cats represents only 50.0% of the total dog population in the region.
- However, the adaptability of cats to smaller living spaces, without feeling confined, coupled with their lower maintenance costs compared to dogs, has contributed to an increasing preference for cat ownership. This trend has led to a significant rise in the cat pet population across the region. In Brazil, as of 2020, about 14.3 million households owned cats as pets. Similarly, in Argentina, the rate of cat ownership is even higher, with 31.4% of households, which is 4.6 million households holding cats as pets.
- An important emerging trend in the region is the establishment of cat cafes. As of 2021, there were around 20 cat cafes in Brazil, providing customers with a unique opportunity to enjoy a drink while interacting with cats in a comfortable setting. This growing trend of cat cafes, coupled with the cat's ability to adopt smaller living spaces, has the potential to further enhance the adoption of cats as popular pets in the region.
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Brazil stands out with the highest pet expenditure in the region due to higher-income individuals and premiumization
- Pet expenditure in South America showed consistent growth, with an increase of about 18.1% between 2019 and 2022. This upward trend can be attributed to the rising number of pet owners across the region. In Brazil, the number of households owning a pet recorded a CAGR of 1.3%, while in Argentina, it recorded a CAGR of 1.4% between 2016 and 2020.
- Pet owners in the region are increasingly focused on pet humanization, with higher-income individuals driving sales growth by opting for products made with natural ingredients and driving pet product premiumization. The expenditure on pet nutraceuticals accounted for about 10.1% of the total pet expenditure per pet in 2022. The pet nutraceutical expenditure per pet in the country increased from USD 94 in 2017 to USD 128.5 in 2022. During the period from 2017 to 2022, the number of pet owners spending on pet nutraceuticals annually increased by about 49.1% for dogs, 48.5% for cats, and 12.9% for other pet animals. Among the South American countries, Brazil stands out with the highest pet expenditure on pet nutraceuticals per animal, reaching USD 51.4, followed closely by Argentina at USD 41.4 in 2022. This higher pet expenditure in Brazil is largely due to the country's increased spending on pet health.
- Among distribution channels, offline retail channels such as pet shops, vet clinics, and supermarkets are the preferred distribution channels for purchasing pet nutraceutical products in the region. However, during the pandemic, the adoption of e-commerce for pet nutraceuticals has increased.
- The higher consumption of premium pet nutraceuticals and growing pet humanization are the factors anticipated to drive pet expenditure in the region during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Brazil accounted for the largest cat population in the region with the advantages of adaptability to smaller living spaces and lower maintenance
- Brazil held the major other pets population including birds, ornamental fish, and mammals due to the presence of a unique ecosystem
- Dogs are the most popular and valued pets in South America that account for 29.8% of the total pet population
South America Pet Nutraceuticals Industry Overview
The South America Pet Nutraceuticals Market is fragmented, with the top five companies occupying 38.88%. The major players in this market are ADM, Alltech, Mars Incorporated, Nestle (Purina) and Vetoquinol (sorted alphabetically).
South America Pet Nutraceuticals Market Leaders
ADM
Alltech
Mars Incorporated
Nestle (Purina)
Vetoquinol
Other important companies include Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), Dechra Pharmaceuticals PLC, Nutramax Laboratories Inc., Schell & Kampeter Inc. (Diamond Pet Foods), Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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South America Pet Nutraceuticals Market News
- January 2023: Wellness Pet Company Inc., a subsidiary of Clearlake Capital Group LP, launched a fresh range of supplements designed for dogs, which prioritize providing daily health advantages to promote overall well-being. These products help meet the proactive approach of pet parents for long-term health and well-being.
- January 2023: Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes to advance preventive pet care. It is aimed at developing more effective precision medicines and diets that lead to scientific breakthroughs for the future of pet health.
- July 2022: Nestle Purina launched a range of Pro Plan supplements for dogs and cats. It helps to support the most common needs of pets, such as skin and coat immune system support.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
South America Pet Nutraceuticals Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Pet Population
2.1.1. Cats
2.1.2. Dogs
2.1.3. Other Pets
2.2. Pet Expenditure
2.3. Regulatory Framework
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Sub Product
3.1.1. Milk Bioactives
3.1.2. Omega-3 Fatty Acids
3.1.3. Probiotics
3.1.4. Proteins and Peptides
3.1.5. Vitamins and Minerals
3.1.6. Other Nutraceuticals
3.2. Pets
3.2.1. Cats
3.2.2. Dogs
3.2.3. Other Pets
3.3. Distribution Channel
3.3.1. Convenience Stores
3.3.2. Online Channel
3.3.3. Specialty Stores
3.3.4. Supermarkets/Hypermarkets
3.3.5. Other Channels
3.4. Country
3.4.1. Argentina
3.4.2. Brazil
3.4.3. Rest of South America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. ADM
4.4.2. Alltech
4.4.3. Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
4.4.4. Dechra Pharmaceuticals PLC
4.4.5. Mars Incorporated
4.4.6. Nestle (Purina)
4.4.7. Nutramax Laboratories Inc.
4.4.8. Schell & Kampeter Inc. (Diamond Pet Foods)
4.4.9. Vetoquinol
4.4.10. Virbac
5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, SOUTH AMERICA, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, SOUTH AMERICA, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, SOUTH AMERICA, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, SOUTH AMERICA, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, SOUTH AMERICA, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, SOUTH AMERICA, 2017 - 2022
- Figure 7:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 8:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 9:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 10:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, USD, SOUTH AMERICA, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF MILK BIOACTIVES, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 14:
- VALUE OF MILK BIOACTIVES, USD, SOUTH AMERICA, 2017 - 2029
- Figure 15:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 16:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 17:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 18:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 19:
- VOLUME OF PROBIOTICS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 20:
- VALUE OF PROBIOTICS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 21:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 22:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 23:
- VALUE OF PROTEINS AND PEPTIDES, USD, SOUTH AMERICA, 2017 - 2029
- Figure 24:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 25:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 26:
- VALUE OF VITAMINS AND MINERALS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 27:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 28:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 29:
- VALUE OF OTHER NUTRACEUTICALS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 30:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, SOUTH AMERICA, 2022 AND 2029
- Figure 31:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 32:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, USD, SOUTH AMERICA, 2017 - 2029
- Figure 33:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 36:
- VALUE OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET CAT NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 38:
- VOLUME OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 39:
- VALUE OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 40:
- VALUE SHARE OF PET DOG NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 41:
- VOLUME OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PETS NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 44:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 45:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 46:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 49:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, USD, SOUTH AMERICA, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 51:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 52:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, USD, SOUTH AMERICA, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 54:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 55:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, USD, SOUTH AMERICA, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 57:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 58:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 60:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 61:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, USD, SOUTH AMERICA, 2017 - 2029
- Figure 62:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, SOUTH AMERICA, 2022 AND 2029
- Figure 63:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 64:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, USD, SOUTH AMERICA, 2017 - 2029
- Figure 65:
- VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 66:
- VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 67:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, ARGENTINA, 2017 - 2029
- Figure 68:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, ARGENTINA, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, ARGENTINA, 2022 AND 2029
- Figure 70:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, BRAZIL, 2017 - 2029
- Figure 71:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, BRAZIL, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, BRAZIL, 2022 AND 2029
- Figure 73:
- VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 74:
- VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 75:
- VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, REST OF SOUTH AMERICA, 2022 AND 2029
- Figure 76:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, SOUTH AMERICA, 2017 - 2023
- Figure 77:
- MOST ADOPTED STRATEGIES, COUNT, SOUTH AMERICA, 2017 - 2023
- Figure 78:
- VALUE SHARE OF MAJOR PLAYERS, %, SOUTH AMERICA, 2022
South America Pet Nutraceuticals Industry Segmentation
Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Argentina, Brazil are covered as segments by Country.
- Pet nutraceuticals are specially formulated supplements aimed at improving the health and well-being of pets. These products have gained popularity among pet owners as a preventive healthcare measure. In 2022, pet nutraceuticals accounted for 4.5% of the South American pet food market. The market witnessed a growth of 62.1% between 2017 and 2022, primarily driven by the increasing awareness among pet owners about the importance of preventive healthcare for their pets. A study conducted in the region revealed that pet owners are paying more attention to their pet's health since the COVID-19 pandemic.
- Dogs have the largest share of the pet nutraceuticals market, with USD 193.4 million in 2022. They were followed by other pet animals valued at USD 80.7 million and cats at USD 69.5 million in the same year. The higher demand for dog nutraceuticals is primarily due to their larger population compared to other pets. For instance, the population of dogs accounted for 89.0 million, and cats accounted for 98.8 million in 2022.
- The pet nutraceuticals market in the region is driven by factors such as the growing trend of humanization among pet owners, the aging pet population, specialized pet needs, and the rise of e-commerce channels. These factors contribute to the growth of the market. Joint health, general health, skin coat, and immunity are among the most popular conditions for which pet owners are willing to spend money on both dogs and cats. Nutraceuticals addressing these conditions have gained significant growth in the market.
- The South American pet nutraceuticals market is expected to record a CAGR of 8.0% during the forecast period. The market's growth is attributed to the increasing demand for preventive healthcare solutions for pets.
| Sub Product | |
| Milk Bioactives | |
| Omega-3 Fatty Acids | |
| Probiotics | |
| Proteins and Peptides | |
| Vitamins and Minerals | |
| Other Nutraceuticals |
| Pets | |
| Cats | |
| Dogs | |
| Other Pets |
| Distribution Channel | |
| Convenience Stores | |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
| Country | |
| Argentina | |
| Brazil | |
| Rest of South America |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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