Market Trends of South America Nutricosmetics Industry
Indulgence Towards Natural, Fast and Effective Cosmetics Products
With the goal of promoting beauty from the inside out in many of the South American countries such as Brazil, Colombia and others, nutricosmetics, presented in the form of gelatin capsules or juice and soup blends, differ from other products due to its oral use rather than topical and are therefore gaining importance in the country. They claim to contain active ingredients including amino acids, vitamins, and proteins that are released in the digestive system, resulting in visible aesthetic benefits, therefore the so-called 'beauty pills'.
Therefore this factor is driving the nutricosmetics market further due to its instant, effective characteristics seen on the body. In addition to preventing skin aging and strengthening the hair, nutricosmetics offer holistic health benefits, contributing to a better quality of life and overall wellbeing
Growing Demand of Nutricosmetics in Brazil
As Brazil is one of the world's largest consumers of cosmetics, Brazil's ever-maturing population continues to search for natural ingredients and for healthier lifestyles. Nutricosmetics appear as a potential market to be explored, therefore Brazilians have started to see nutricosmetics as an extension of traditional treatments. Thereby, considering this fact, many of the Brazilian nutricosmetics companies are launching various nutricosmetics products in the country.
For instance, Extratos da Terra (Earth Extracts Cosmetics Industry) has included nutricosmetics in its anti-acne line Dermosoft, launching Acne-in. According to the brand, when used in combination with other products of the same line such as their cleansing foam and the spot treatment serum - the capsules inhibit the inflammatory process, control the bacteria that cause acne and help with the healing of the skin.
