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South America Lingerie Market Size (2024 - 2029)

The South American lingerie market is experiencing significant growth, driven by increasing consumer demand for stylish and comfortable lingerie, particularly in lighter hues and with intricate designs. This expansion is fueled by factors such as enhanced spending power among women and the millennial generation's awareness of fit and style. The market is also witnessing a rise in plus-size lingerie offerings, influenced by a positive societal shift towards body positivity, supported by celebrity endorsements. Additionally, the adoption of convenient shopping methods, like click-and-collect, has further facilitated market growth, allowing consumers to shop online and pick up their purchases with ease.

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Market Size of South America Lingerie Industry

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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.23 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

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South America Lingerie Market Analysis

The South American Lingerie Market is projected to register a CAGR of 7.23% during the forecast period (2022 - 2027)

The lingerie market in South America is expanding as a result of the rising demand for stylish, well-designed, comfortable, and opulent lingerie in lighter hues and embroideries. A few of the major drivers are responsible for the lingerie market's rapid expansion which includes women's rising spending power and the millennial generation's growing knowledge of the best fit. Customers in the plus-size zone now need stylish, contemporary brassieres or lingerie that is easily accessible in larger sizes, thus numerous brands are introducing plus-size lingerie to the market. Additionally, a more positive public image of plus-size people endorsed by celebrities has inspired customers to embrace their appearance, driving greater market demand.

Over the medium term, during the worst of the epidemic, so-called "contactless" BOPIS, and curbside collection helped reduce infection risks, thus women preferred the Click and Collect alternative for shopping. As a result, several brands have collaborated with retailers to enable customers to shop online and pick up their orders from stores or a specified location at their convenience. For instance, in July 2022, Victoria's Secret Chile, run by Grupo Axo, recently introduced a click-and-collect scheme that seems to have resolved this contradiction of incremental sales.

South America Lingerie Industry Segmentation

Lingerie is a category of women's clothing, including shapewear, undergarments, and others. This line of garments for women includes bras, panties, and camisoles, among others. The South American lingerie market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into brassiere, briefs, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the region, comprising Brazil, Argentina, Columbia, and the rest of South America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Brassiere
Briefs
Other Product Types
By Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography
Brazil
Argentina
Columbia
Rest of South America
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South America Lingerie Market Size Summary

The South American lingerie market is experiencing significant growth, driven by increasing consumer demand for stylish, comfortable, and luxurious lingerie. This demand is fueled by factors such as the rising purchasing power of women and the millennial generation's awareness of optimal fit. The market is also seeing a surge in the availability of plus-size lingerie, encouraged by a more positive public perception of plus-size individuals, often endorsed by celebrities. The shift towards e-commerce, accelerated by the pandemic, has further propelled market expansion, with many consumers preferring the convenience of online shopping. Retailers are increasingly collaborating with brands to offer click-and-collect options, enhancing customer convenience and driving sales. The incorporation of innovative materials and designs, such as sports bras and athleisure inner-wear, reflects a growing health consciousness among consumers, contributing to the market's robust growth.

The competitive landscape of the South American lingerie market is marked by the presence of both global and regional players, such as Adore Me, Groupe Chantelle, Victoria's Secret & Co., CLO intimo, and Leonisa. These companies are leveraging market innovations to expand their product offerings and cater to diverse consumer needs. Strategic partnerships, online and offline marketing efforts, and mergers and acquisitions are key strategies employed by these players to strengthen their market presence. The focus on sustainable and ethical practices, such as the use of vegan and recycled materials, aligns with evolving consumer preferences. Notable developments, such as the launch of new product lines and expansion of retail locations, underscore the dynamic nature of the market. As a result, the South American lingerie market is poised for continued growth, driven by these multifaceted trends and strategies.

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South America Lingerie Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Brassiere

      2. 2.1.2 Briefs

      3. 2.1.3 Other Product Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/ Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 By Geography

      1. 2.3.1 Brazil

      2. 2.3.2 Argentina

      3. 2.3.3 Columbia

      4. 2.3.4 Rest of South America

South America Lingerie Market Size FAQs

The South America Lingerie Market is projected to register a CAGR of 7.23% during the forecast period (2024-2029)

Adore Me, Groupe Chantelle, Victoria's Secret & Co. , CLO intimo and Leonisa are the major companies operating in the South America Lingerie Market.

South America Lingerie Market Report Snapshots

South America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)