Market Trends of South America Health and Fitness Club Industry
This section covers the major market trends shaping the South America Health & Fitness Club Market according to our research experts:
Increasing Inclination toward Health Clubs for Fitness
Similarly, like other regions, South America has also witnessed increased consumption of unhealthy food and sugar is causing obesity, which leads to diabetes, heart disease, and high blood pressure. Therefore, the rise in awareness among millennials has resulted in an increase in expenditure on healthy lifestyle and fitness activities, which is encouraging them to join fitness clubs. Moreover, Gen X is more likely to be consumers of health clubs than any other demographic, so health clubs are focusing to keep this consumer segment engaged, and continuing to invest in their gym and health memberships by offering personalized service offerings. The popular fitness services in the region majorly include gym facilities, yoga, Pilate, swimming, martial arts, Zumba, Brazilian Jiu-Jitsu, and cross fit. Thus providing a plethora of services for the consumers to choose from.
Brazil is the Largest Market
As per the data published by International Health, Racquet & Sportsclub Association (IHRSA), Brazil was among the top four countries, which had the most number of members in health and fitness clubs, in 2017 (in millions). It had 9.6 million members in 2017, with the United States, Germany, and the United Kingdom occupying the first three spots. Moreover, Brazil alone accounts for more than half of the health clubs in Latin America, with 34,509 facilities. Argentina has the highest penetration rate among all the Latin American countries as 6.8% of Argentineans belong to a health club. In Brazil, the increasing number of lifestyle problems, such as obesity, diabetes, hypertension, cervical, and other problems, is on a rise. This is due to the sedentary lifestyle that has become very common among the youth, as well as the elderly population. As per the records published by Ministério da Saúde, the share of the adult population who were considered obese in Brazil in 2007 was 13.35%, which increased to 18.95% in 2017. The above factor is expected to increase the number of members in the health and fitness clubs in Brazil, both young and elderly population are likely to drive this growth.
