| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 4.80 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
South America Hair Colorants Market Analysis
The South America Hair Colorants Market is expected to register a CAGR of 4.8% during the forecast period.
- Young population prefers to use semi-permanent or temporary hair colorants which are ammonia-free and peroxide-free.
- Changing lifestyles, rising urbanization, and the growing youth population in emerging economies is driving the hair color market.
- However, consumer awareness about the harmful effects of chemicals in hair colorants that damage hair is affecting the market growth.
South America Hair Colorants Market Trends
Brazil Dominates the Market
Brazilian women are very open to transformation in hair coloring to adopt new looks and styles. Hair colorants are present in more than 50% of the households in Brazil. Hair coloring comes first in hair care products among Brazilian women. About 98% of the Brazilian women use hair dye to color their hairs, with permanent hair colorants dominating sales. When it comes to hairstyling, almost all Brazilian women treat their hair chemically, and rapidly changing lifestyles, owing to urbanization in the emerging market, demands products such as hair colorant which provide stylish looks.
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Supermarket/Hypermarket Drives the Sales of Hair Colorants
Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of hair colorants. The factors, such as business expansion, rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the growth of their overall market. The availability of a variety of brands has been a key factor for the increasing consumer preferences, as customers want to make fewer trips to the store and receive more value for their money, which, in turn, has also increase the sales. Thus, customers find it beneficial to shop from such retail stores, as they offer attractive discount offers and schemes.
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South America Hair Colorants Industry Overview
The market of hair colorants is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use at the same time. The key players are Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation, and Avon Products, Inc.
South America Hair Colorants Market Leaders
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Henkel AG & Co. KGaA
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L'Oreal S.A
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Kao Corporation
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Hoyu Co., Ltd.
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Avon Products, Inc.
- *Disclaimer: Major Players sorted in no particular order
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South America Hair Colorants Industry Segmentation
The South America colorants market is segmented by product type into bleachers, highlighters, permanent colorants, semi-permanent colorants, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. The study also involves the analysis of regions such as Brazil, Argentina and rest of South America.
| By Product Type | Bleachers | ||
| Highlighters | |||
| Permanent Colorants | |||
| Semi-Permanent Colorants | |||
| Others | |||
| By Distribution Channel | Supermarkets/Hypermarkets | ||
| Convenience Stores | |||
| Specialist Retailers | |||
| Online Stores | |||
| Others | |||
| Geography | South America | Brazil | |
| Argentina | |||
| Rest of South America | |||
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South America Hair Colorants Market Research FAQs
What is the current South America Hair Colorants Market size?
The South America Hair Colorants Market is projected to register a CAGR of 4.8% during the forecast period (2025-2030)
Who are the key players in South America Hair Colorants Market?
Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation, Hoyu Co., Ltd. and Avon Products, Inc. are the major companies operating in the South America Hair Colorants Market.
What years does this South America Hair Colorants Market cover?
The report covers the South America Hair Colorants Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South America Hair Colorants Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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South America Hair Colorants Industry Report
Statistics for the 2025 South America Hair Colorants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Hair Colorants analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
