Market Trends of South America Free From Food Industry
Health Conscious Consumption Fosters Market Growth
The government and legislation surrounding dietary supplements and functional foods in Argentina are conducive to growth. Compared to other South American countries and countries around the world, the legislation surrounding free-from products in Argentina is not bureaucratic or cumbersome to this industry, which is enjoyed majorly by in-country firms. However, the industries have analyzed the potential if the market and are acting upon the opportunity to gain a significant position in the market. In Argentina, gluten-free packaged food products have the label 'sin T.A.C.C.'. Moreover, almond-based milk beverages account for a considerable market share, owing to the health benefits associated with its consumption. Due to growing awareness regarding rice- and coconut-based dairy alternatives, the market for these flavored dairy-free beverages is likely to grow at a faster pace.
Brazil Dominates the Free From Food Market in the Region
The demand for gluten-free food, organic, and functional food products is on the rise. However, only a certain class of consumers can afford it as products are still inhibitive for a wide majority of Brazilians, due to higher unit prices. In 2013, the Federal Law 10,674 was established to compel suppliers of industrialized foods to label their products as 'Contains Gluten' or 'Does Not Contain Gluten'. Moqueca, Fejioada, Tapioca crepes, and Cassava fries are some of the most popular gluten-free Brazilian dishes. The demand for lactose-free milk in Brazil is also rising, owing to the strong demand from lactose intolerant consumers and healthy food followers, who prefer avoiding lactose in their diet. Thus, owing to the rising awareness among the consumers, the manufacturers are offering products that assist in maintaining the consumer's health, which is driving the market growth.
