| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 571.24 Million |
| Market Size (2030) | USD 760.38 Million |
| CAGR (2025 - 2030) | 5.28 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
South America Feed Palatability Enhancers Market Analysis
The South America Feed Palatability Enhancers Market size is estimated at USD 571.24 million in 2025, and is expected to reach USD 760.38 million by 2030, at a CAGR of 5.28% during the forecast period (2025-2030).
South America represents a crucial market for palatability enhancer development and implementation. The expansion of the palatability enhancer market stems from the ongoing modernization of livestock production systems throughout South America, with Brazil and Argentina leading this transformation. The Alltech Survey reports that commercial feed production achieved 167.9 million metric tons in 2024, demonstrating a 2.2% year-over-year increase. The shift toward intensive production methods necessitates enhanced feed efficiency and consumption, strengthening the market demand for palatability enhancers. Research published in the Journal of Animal Science and Technology in 2024 revealed that palatability enhancers improved feed intake substantially - 8-12% in swine and 5-7% in poultry within South American production environments, delivering measurable economic value for producers operating in competitive markets with constrained profit margins.
The palatability enhancer market shows strong innovation activity, with research investments focusing on region-specific formulations adapted to local feed ingredients and production conditions. For instance, in 2023, ADM launched two products under its SUCRAM range, an in-feed sweetening solution for livestock species in South America. The company's global feed additives business, Pancosma, developed SUCRAM M'I Sweet and SUCRAM Specifeek as sweeteners to improve feed palatability for young animals, particularly weanling pigs.
South American markets demonstrate increasing demand for animal products from production systems that minimize or eliminate antibiotic growth promoters and synthetic performance enhancers. This transition has created significant opportunities for palatability enhancer manufacturers, as their products help maintain production efficiency while supporting reduced antimicrobial use.
South America Feed Palatability Enhancers Market Trends
The Poultry Segment Dominates the Consumption of Feed Palatability Enhancers.
The feed palatability enhancer market in South America is predominantly driven by the poultry industry. The region's poultry sector has undergone a significant transformation, transitioning from small-scale operations to sophisticated integrated production systems over the past two decades. According to the USDA Foreign Agricultural Services, Brazil's chicken meat production reached 15.4 million metric tons in 2024, accounting for 15% of global production. The country's poultry sector utilizes approximately 44.5 million tons of commercial feed annually, as reported by Alltech Survey, establishing a robust market for palatability enhancers and specialty feed ingredients.
The adoption of alternative feed ingredients in South American poultry diets has directly increased the demand for palatability enhancers. Poultry nutritionists have expanded their use of alternative ingredients such as wheat bran, rice by-products, cassava meal, and diverse oilseed meals beyond soybean meal due to fluctuating commodity prices and supply limitations. According to research from Argentina's National Institute of Agricultural Technology (INTA), these alternative ingredients introduce specific palatability challenges, including bitter compounds, inconsistent texture profiles, and reduced aroma appeal. These challenges have accelerated the adoption of feed palatability enhancers in poultry diets, with continued growth anticipated throughout the forecast period.
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Brazil Leads the South America Market
Brazil maintains its leadership in South America's feed palatability enhancer market through its extensive livestock production operations, modern feed manufacturing facilities, well-developed research infrastructure, and strategic presence in global agricultural trade networks. According to the Alltech Agri-Food Outlook, Brazil manufactured 79.7 million metric tons of animal feed in 2024, constituting 45.5% of South America's total feed production. The output distribution includes 43.7 million metric tons for poultry, 21.1 million metric tons for swine, 11.7 million metric tons for cattle, and 2.1 million metric tons for other species, including aquaculture.
Brazil's position as a major global meat exporter generates substantial demand for palatability enhancer innovations. According to the ITC Trade Map, Brazil exported 292.9 thousand metric tons of bovine meat in 2024, representing a 106.2% increase compared to 2022. The export-oriented market structure necessitates improvements in production efficiency and product quality, with palatability enhancers contributing significantly to these requirements.
Brazil's self-sufficiency in key feed ingredients provides cost advantages in palatability enhancer usage. As the world's second-largest soybean producer and a major corn producer, Brazil maintains stable access to primary feed ingredients essential for livestock diets. The stable ingredient supply allows nutritionists to optimize feed formulations effectively, resulting in measurable returns on palatability enhancer investments and increased adoption across commercial operations, thereby stimulating market growth.
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South America Feed Palatability Enhancers Industry Overview
The feed palatability enhancers market is highly fragmented, with key international players and numerous small companies competing in the market. Notable players include Associated British Foods plc (ABF), Kerry Group plc, Symrise AG, BlueStar Adisseo Company, and Elanco Animal Health. These companies primarily focus on mergers and acquisitions, along with periodic collaborations to invest in new product development and research enhancement.
South America Feed Palatability Enhancers Market Leaders
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Associated British Foods plc (ABF)
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Kerry Group plc
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Symrise AG
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BlueStar Adisseo Company
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ADM
- *Disclaimer: Major Players sorted in no particular order
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South America Feed Palatability Enhancers Market News
- January 2024: Phytobiotics Futterzusatzstoffe GmbH introduced nine smart flavors formulated to enhance livestock feed palatability. These additions aim to address specific taste preferences of different farm animals while improving animal health and production efficiency.
- January 2023: ADM strengthened its livestock feed portfolio by introducing two products in its SUCRAM range, an in-feed sweetening solution for livestock species. Through its global feed additives business, Pancosma, the company developed SUCRAM M'I Sweet and SUCRAM Specifeek to improve feed palatability, specifically targeting young animals with a focus on weanling pigs.
- September 2023: Symrise opened a pet food palatants facility in Chapéco, Brazil. The plant produces palatants for cat and dog food. With 10,000 square meters of infrastructure, the facility is Latin America's largest and Symrise's biggest site for pet food ingredients worldwide.
South America Feed Palatability Enhancers Industry Segmentation
Feed palatability enhancers and modifiers are feed additives used in animal feed to mask the unpleasant taste caused by the high concentration of synthetic additives, antibiotics, vitamins, and nutrients. The South America Feed Palatability Enhancers Market is Segmented by Type (Flavors, Sweeteners, and Aroma Enhancers), Animal Type (Ruminants, Poultry, Swine, Aquaculture, and Other Animal Types), and Geography (Brazil, Argentina, and Rest of South America). The report offers the market size and forecasts in terms of volume (Metric Tons) and value (USD) for all the above segments.
| Type | Flavors |
| Sweeteners | |
| Aroma Enhancers | |
| Animal Type | Ruminants |
| Poultry | |
| Swine | |
| Aquaculture | |
| Other Animal Types | |
| Geography | Brazil |
| Argentina | |
| Rest of South America |
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South America Feed Palatability Enhancers Market Research FAQs
How big is the South America Feed Palatability Enhancers Market?
The South America Feed Palatability Enhancers Market size is expected to reach USD 571.24 million in 2025 and grow at a CAGR of 5.28% to reach USD 760.38 million by 2030.
What is the current South America Feed Palatability Enhancers Market size?
In 2025, the South America Feed Palatability Enhancers Market size is expected to reach USD 571.24 million.
Who are the key players in South America Feed Palatability Enhancers Market?
Associated British Foods plc (ABF), Kerry Group plc, Symrise AG, BlueStar Adisseo Company and ADM are the major companies operating in the South America Feed Palatability Enhancers Market.
What years does this South America Feed Palatability Enhancers Market cover, and what was the market size in 2024?
In 2024, the South America Feed Palatability Enhancers Market size was estimated at USD 541.08 million. The report covers the South America Feed Palatability Enhancers Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South America Feed Palatability Enhancers Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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South America Feed Palatability Enhancers Industry Report
Statistics for the 2025 South America Feed Palatability Enhancers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Feed Palatability Enhancers analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
