Market Trends of south america e-bike Industry
Argentina and Brazil show gradual growth, signaling emerging markets with potential for significant expansion.
- The South American e-bike market is currently in the pre-emerging stage, with a few countries witnessing notable unit sales of electric bikes, which is a relatively small fraction of global electric bike sales. The major reason for this is the high price of e-bikes and the perception of e-bikes as premium two-wheelers.
- In the region, the e-bike market in the shared category is witnessing higher growth. The majority of bike-sharing operators present in Argentina and Brazil are either integrating or increasing the fleet of e-bikes in their bike-sharing services.
- The market is fragmented with a number of startups and companies, such as Giant Bicycles, EDG, Trek Bicycle Corporation, and others. In contrast, major e-bike rental companies are expanding their market reach and adding more e-bikes to their fleet.
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South America shows a general increase in the population commuting 5-15 km daily, reflecting a gradual change in commuting habits across the continent.
- The region has various bicycle potential countries, such as Brazil and Argentina. The countries falling under the South America region is witnessing a decent demand for bicycles over the past few years. People in South America are gradually opting for bicycles for short distances (up to 15 km). Brazil has the highest percentage of daily commuters in the range of 5 to 15 km in South America.
- People found bicycles as the most efficient and effective way of commuting after the COVID-19 outbreak. Moreover, people opted to exercise during the pandemic by bicycling or going on weekend recreational activities, which increased the number of commuters with a daily travel distance of 5 to 15 km in 2021 over 2020 across the region. Additionally, the introduction of e-bikes with advanced features and a higher range of 40 to 45 km is encouraging consumers to opt for bicycles for daily commuting.
- Removal of the COVID-19 restrictions and resumption of offices and business operations across South America contributed to the growth of bicycle users. Many people have regularly started to commute by bicycle to their places of employment. Bicycle commuting is becoming popular due to its various benefits, such as carbon-free rides, fuel efficiency, and time-saving in traffic in countries such as Brazil. Such factors are expected to accelerate commuters with journey distances of 5 to 15 km across South America during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Overall, South America's bicycle sales demonstrate robust growth in 2020-2021, indicating a strong regional market response to cycling.
- Brazil and Argentina present contrasting inflation dynamics, capturing the diverse economic landscapes within the continent.
- Brazil's initially high E-Bike battery prices are gradually decreasing but remain above the regional average, which is also on a downward trend.
- Gradual growth with Brazil and Argentina contributing to the increase in dedicated bicycle lanes in the region.
- South American countries specially Brazil and Argentina witness a steady decline, mirroring the overall regional trend.
- The overall trend indicates a continent on a path of recovery and growth, with several economies showing resilience.
- Brazil's market experiences fluctuations, but the overall trend in South America indicates a steady increase in the bicycle rental market value.
- South America's hyper-local delivery sector is growing steadily, suggesting a market shift towards localized digital consumer services.
- South America, represented by Brazil and Argentina, shows steady growth in the number of bicycle trekkers, contributing to the regional market.
- The Traffic Congestion Index demonstrates a gradual decrease, suggesting improvements in traffic management or alterations in travel behavior.
