South America E-Bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The South America E-Bike Market is segmented by Propulsion Type (Pedal Assisted, Speed Pedelec, Throttle Assisted), by Application Type (City/Urban, Trekking), by Battery Type (Lead Acid Battery, Lithium-ion Battery, Others) and by Country (Argentina, Brazil, Rest-of-South America). Market Volume in Units and Market Value in USD is presented. Key data points observed include the number of e-bike sold by propulsion, application type for each propulsion type; and, battery type for each propulsion type.

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South America E-Bike Market Size

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South America E-Bike Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 122.13 Million
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 162.03 Million
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Propulsion Type Pedal Assisted
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 5.82 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country Brazil

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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South America E-Bike Market Analysis

The South America E-Bike Market size is estimated at 122.13 million USD in 2024, and is expected to reach 162.03 million USD by 2029, growing at a CAGR of 5.82% during the forecast period (2024-2029).

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122.13 Million

Market Size in 2024 (USD)

162.03 Million

Market Size in 2029 (USD)

11.12 %

CAGR (2017-2023)

5.82 %

CAGR (2024-2029)

Largest Segment by Propulsion Type

83.91 %

value share, Pedal Assisted, 2023

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Pedal assist is the largest propulsion type since it is easy to buy, offers good health advantages, can easily lift weights, and requires little maintenance.

Largest Segment by Application Type

81.72 %

value share, City/Urban, 2023

Icon image

The use of e-bikes for various applications, such as logistics and e-bike rental services and daily commuting to school and offices, has made the city/urban segment the largest application type.

Largest Segment by Battery Type

80.71 %

value share, Lithium-ion Battery, 2023

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Modern technology, improved range options, long battery lifespan, and quick charging capabilities are the factors promoting the usage of lithium-ion batteries in e-bicycles.

Largest Country

16.47 %

value share, Brazil, 2023

Icon image

Due to Brazil having the highest population in the region and the usage of e-bikes for various purposes, such as traveling to offices, schools, and market areas, the country is the largest market for e-bikes.

Leading Market Player

24.81 %

market share, Pon Bicycle Holding BV, 2022

Icon image

Pon Bike is the largest company for electric bikes in South American countries due to its broad product offering, reputed brand name, and easy access to its products as of its strong supply chain network.

Propulsion Segment Market Overview

  • The South American e-bike market, characterized by its diverse range of propulsion types, is experiencing significant growth and transformation. Among the various propulsion types, pedal-assisted and throttle-on-demand e-bikes are the most prevalent. Pedal-assisted e-bikes are favored for their efficiency and the ability to offer a more traditional cycling experience, aligning well with the health-conscious and environmentally aware consumer base. Throttle-on-demand e-bikes cater to those seeking convenience and ease of use, particularly in urban settings where quick and effortless commuting is a priority.
  • However, because of the economic crisis in some of the major market regions, which was there even before the world was hit by the COVID-19 pandemic and Argentina was facing a third year of recession in 2020. Now, with the pandemic’s economic shock, it is expected that a record contraction in the crisis-prone country. Yet, it is expected that in the near future, the government of the country will take the necessary steps to bring the economy back to the growth trajectory, and the market will grow even at a high rate.​
  • With the government ramping up the country's e-bikes, many bike-sharing platforms have entered Argentina to leverage the business opportunities created. The government and private investors are launching several bike-sharing programs in the country to promote e-bikes and control environmental pollution. For instance,​ in November 2019, Canadian bike-sharing company, PBSC Urban Solutions, announced a successful rollout in Buenos Aires, the capital of Argentina, introducing 4,000 ICONIC bikes to the capital city, doubling the shared bikes available in the city. ​
South America E-Bike Market

SOUTH AMERICA COUNTRY LEVEL MARKET OVERVIEW

  • Although the Latin American market for electric mobility is nascent, at least 45% of the countries in the region have already adopted measures that favor its growth. Some local and global companies have also decided to make partial replacements of their existing fleets regionally to adapt to GHG reduction targets and reduce their costs. The Latin American region can particularly benefit from the accelerated transition to electric mobility, considering that it has one of the electricity generation matrices with lower GHG emissions due to the high hydroelectricity generation and the progressive evolution of other renewable energy sources in the market. In the South American economies, public policies are also helping drive the market for electric vehicles.
  • The South American electric bicycle market is highly fragmented and not dominated by a few major players with a monopoly over manufacturing and sales of the product. Instead, the market is highly competitive without any dominant players. The companies recording the highest sales include Giant Bicycles, Merida, Trek Bikes, and Riese & Muller.
  • In line with rising gasoline costs, governments and the general public are increasingly expected to choose electric vehicles. The speed pedelec will soon be the most practical choice among e-bikes because the pedal-assisted e-bike is better suited for shorter trips. Over the coming years, people are expected to gravitate toward speed pedelecs as their power and speed capabilities advance. Although throttle-assisted e-bikes are prohibited by law in South America, they are far less common than pedal-assisted e-bikes.

South America E-Bike Market Trends

Argentina and Brazil show gradual growth, signaling emerging markets with potential for significant expansion.

  • The South American e-bike market is currently in the pre-emerging stage, with a few countries witnessing notable unit sales of electric bikes, which is a relatively small fraction of global electric bike sales. The major reason for this is the high price of e-bikes and the perception of e-bikes as premium two-wheelers.
  • In the region, the e-bike market in the shared category is witnessing higher growth. The majority of bike-sharing operators present in Argentina and Brazil are either integrating or increasing the fleet of e-bikes in their bike-sharing services.
  • The market is fragmented with a number of startups and companies, such as Giant Bicycles, EDG, Trek Bicycle Corporation, and others. In contrast, major e-bike rental companies are expanding their market reach and adding more e-bikes to their fleet.
South America E-Bike Market

South America shows a general increase in the population commuting 5-15 km daily, reflecting a gradual change in commuting habits across the continent.

  • The region has various bicycle potential countries, such as Brazil and Argentina. The countries falling under the South America region is witnessing a decent demand for bicycles over the past few years. People in South America are gradually opting for bicycles for short distances (up to 15 km). Brazil has the highest percentage of daily commuters in the range of 5 to 15 km in South America.
  • People found bicycles as the most efficient and effective way of commuting after the COVID-19 outbreak. Moreover, people opted to exercise during the pandemic by bicycling or going on weekend recreational activities, which increased the number of commuters with a daily travel distance of 5 to 15 km in 2021 over 2020 across the region. Additionally, the introduction of e-bikes with advanced features and a higher range of 40 to 45 km is encouraging consumers to opt for bicycles for daily commuting.
  • Removal of the COVID-19 restrictions and resumption of offices and business operations across South America contributed to the growth of bicycle users. Many people have regularly started to commute by bicycle to their places of employment. Bicycle commuting is becoming popular due to its various benefits, such as carbon-free rides, fuel efficiency, and time-saving in traffic in countries such as Brazil. Such factors are expected to accelerate commuters with journey distances of 5 to 15 km across South America during the forecast period.
South America E-Bike Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Overall, South America's bicycle sales demonstrate robust growth in 2020-2021, indicating a strong regional market response to cycling.
  • Brazil and Argentina present contrasting inflation dynamics, capturing the diverse economic landscapes within the continent.
  • Brazil's initially high E-Bike battery prices are gradually decreasing but remain above the regional average, which is also on a downward trend.
  • Gradual growth with Brazil and Argentina contributing to the increase in dedicated bicycle lanes in the region.
  • South American countries specially Brazil and Argentina witness a steady decline, mirroring the overall regional trend.
  • The overall trend indicates a continent on a path of recovery and growth, with several economies showing resilience.
  • Brazil's market experiences fluctuations, but the overall trend in South America indicates a steady increase in the bicycle rental market value.
  • South America's hyper-local delivery sector is growing steadily, suggesting a market shift towards localized digital consumer services.
  • South America, represented by Brazil and Argentina, shows steady growth in the number of bicycle trekkers, contributing to the regional market.
  • The Traffic Congestion Index demonstrates a gradual decrease, suggesting improvements in traffic management or alterations in travel behavior.

South America E-Bike Industry Overview

The South America E-Bike Market is fairly consolidated, with the top five companies occupying 87.80%. The major players in this market are Accell Group, Giant Manufacturing Co. Ltd., Pon Bicycle Holding BV, Specialized Bicycle Components and Trek Bicycle Corporation (sorted alphabetically).

South America E-Bike Market Leaders

  1. Accell Group

  2. Giant Manufacturing Co. Ltd.

  3. Pon Bicycle Holding BV

  4. Specialized Bicycle Components

  5. Trek Bicycle Corporation

South America E-Bike Market Concentration

Other important companies include Jiangsu Xinri E-Vehicle Co. Ltd., Merida Industry Co. Ltd., Pedego LLC, Riese & Müller, Yadea Group Holdings Ltd..

*Disclaimer: Major Players sorted in alphabetical order.

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South America E-Bike Market News

  • November 2022: Jiangsu Lvneng Electrical Bicycle Technology Co., Ltd. has introduced the 20F02 folding electric bicycle.
  • September 2022: Specialized, announced a recall of some battery packs on specific electric mountain bike models in May 2021 owing to fire dangers caused by these batteries' flaws.
  • August 2022: The Rutland Cycling cycling shop business, which has 12 locations in the Midlands, a notable online presence, and is now home to a number of top-tier bike brands, has been acquired by Specialized UK.

Free with this Report

We offer a comprehensive and complimentary collection of data points on regional and country-level metrics, crucial to understanding the industry's core structure. Our resources include over 120 free charts, providing rare data across various countries. This collection encompasses an analysis of e-bike outlets, distribution channels, and their geographical distribution, examination of average selling prices for different e-bike models across regions, insights into consumer preferences and purchasing patterns, a detailed segmentation of the market, comprehensive insights into market trends and environmental impacts, an overview of key market players, an examination of the regulatory landscape, and projections for the future of the e-bike market.

South America E-Bike Market
South America E-Bike Market
South America E-Bike Market
South America E-Bike Market

South America E-Bike Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Bicycle Sales

    2. 2.2. GDP Per Capita

    3. 2.3. Inflation Rate

    4. 2.4. Adoption Rate Of E-Bikes

    5. 2.5. Percent Population/Commuters With 5-15 Km Daily Travel Distance

    6. 2.6. Bicycle Rental

    7. 2.7. E-Bike Battery Price

    8. 2.8. Price Chart Of Different Battery Chemistry

    9. 2.9. Hyper-Local Delivery

    10. 2.10. Dedicated Bicycle Lanes

    11. 2.11. Number Of Trekkers

    12. 2.12. Battery Charging Capacity

    13. 2.13. Traffic Congestion Index

    14. 2.14. Regulatory Framework

    15. 2.15. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Propulsion Type

      1. 3.1.1. Pedal Assisted

      2. 3.1.2. Speed Pedelec

      3. 3.1.3. Throttle Assisted

    2. 3.2. Application Type

      1. 3.2.1. City/Urban

      2. 3.2.2. Trekking

    3. 3.3. Battery Type

      1. 3.3.1. Lead Acid Battery

      2. 3.3.2. Lithium-ion Battery

      3. 3.3.3. Others

    4. 3.4. Country

      1. 3.4.1. Argentina

      2. 3.4.2. Brazil

      3. 3.4.3. Rest-of-South America

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Accell Group

      2. 4.4.2. Giant Manufacturing Co. Ltd.

      3. 4.4.3. Jiangsu Xinri E-Vehicle Co. Ltd.

      4. 4.4.4. Merida Industry Co. Ltd.

      5. 4.4.5. Pedego LLC

      6. 4.4.6. Pon Bicycle Holding BV

      7. 4.4.7. Riese & Müller

      8. 4.4.8. Specialized Bicycle Components

      9. 4.4.9. Trek Bicycle Corporation

      10. 4.4.10. Yadea Group Holdings Ltd.

  7. 5. KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. SOUTH AMERICA E-BIKE MARKET, BICYCLE SALES, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 2:  
  2. SOUTH AMERICA E-BIKE MARKET, GDP PER CAPITA, VALUE, USD, 2017 - 2029
  1. Figure 3:  
  2. SOUTH AMERICA E-BIKE MARKET, INFLATION RATE, VALUE, PERCENT, 2017 - 2029
  1. Figure 4:  
  2. SOUTH AMERICA E-BIKE MARKET, ADOPTION RATE, VOLUME, PERCENT, 2017 - 2029
  1. Figure 5:  
  2. SOUTH AMERICA E-BIKE MARKET, COMMUTERS WITH 5-15 KM TRAVEL DISTANCE, VOLUME, PERCENT, 2017 - 2029
  1. Figure 6:  
  2. SOUTH AMERICA E-BIKE MARKET, BICYCLE RENTAL, VALUE, USD MILLION, 2017 - 2029
  1. Figure 7:  
  2. SOUTH AMERICA E-BIKE MARKET, E-BIKE BATTERY PRICE, VALUE, USD, 2017 - 2029
  1. Figure 8:  
  2. SOUTH AMERICA E-BIKE MARKET, PRICE CHART OF DIFFERENT BATTERY CHEMISTRY, VALUE, USD, 2017 - 2029
  1. Figure 9:  
  2. SOUTH AMERICA E-BIKE MARKET, HYPER-LOCAL DELIVERY, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 10:  
  2. SOUTH AMERICA E-BIKE MARKET, DEDICATED BICYCLE LANES, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 11:  
  2. SOUTH AMERICA E-BIKE MARKET, NUMBER OF TREKKERS, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 12:  
  2. SOUTH AMERICA E-BIKE MARKET, BATTERY CHARGING CAPACITY, VOLUME, UNITS, 2017 - 2029
  1. Figure 13:  
  2. SOUTH AMERICA E-BIKE MARKET, TRAFFIC CONGESTION INDEX, VOLUME, PERCENT, 2017 - 2022
  1. Figure 14:  
  2. SOUTH AMERICA E-BIKE MARKET, VOLUME, UNITS, 2017 - 2029
  1. Figure 15:  
  2. SOUTH AMERICA E-BIKE MARKET, VALUE, USD MILLION, 2017 - 2029
  1. Figure 16:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 17:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 18:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 19:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 21:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 22:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 23:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 24:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 25:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 26:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 27:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 28:  
  2. SOUTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 29:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 30:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 31:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 32:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 33:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 34:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 35:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 36:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 37:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 38:  
  2. SOUTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 39:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 40:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
  1. Figure 41:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 42:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 43:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 44:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
  1. Figure 45:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 46:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 47:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
  1. Figure 48:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 49:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 50:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
  1. Figure 51:  
  2. SOUTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 52:  
  2. SOUTH AMERICA E-BIKE MARKET, ALL , VOLUME, UNITS, 2017 - 2029
  1. Figure 53:  
  2. SOUTH AMERICA E-BIKE MARKET, ALL , VALUE, USD, 2017 - 2029
  1. Figure 54:  
  2. SOUTH AMERICA E-BIKE MARKET, ALL , VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 55:  
  2. SOUTH AMERICA E-BIKE MARKET, ALL , VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 56:  
  2. SOUTH AMERICA E-BIKE MARKET, ARGENTINA , VOLUME, UNITS, 2017 - 2029
  1. Figure 57:  
  2. SOUTH AMERICA E-BIKE MARKET, ARGENTINA , VALUE, USD, 2017 - 2029
  1. Figure 58:  
  2. SOUTH AMERICA E-BIKE MARKET, ARGENTINA , VALUE SHARE (%), 2022 VS 2029
  1. Figure 59:  
  2. SOUTH AMERICA E-BIKE MARKET, BRAZIL , VOLUME, UNITS, 2017 - 2029
  1. Figure 60:  
  2. SOUTH AMERICA E-BIKE MARKET, BRAZIL , VALUE, USD, 2017 - 2029
  1. Figure 61:  
  2. SOUTH AMERICA E-BIKE MARKET, BRAZIL , VALUE SHARE (%), 2022 VS 2029
  1. Figure 62:  
  2. SOUTH AMERICA E-BIKE MARKET, REST-OF-SOUTH AMERICA , VOLUME, UNITS, 2017 - 2029
  1. Figure 63:  
  2. SOUTH AMERICA E-BIKE MARKET, REST-OF-SOUTH AMERICA , VALUE, USD, 2017 - 2029
  1. Figure 64:  
  2. SOUTH AMERICA E-BIKE MARKET, REST-OF-SOUTH AMERICA , VALUE SHARE (%), 2022 VS 2029
  1. Figure 65:  
  2. SOUTH AMERICA E-BIKE MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2018 - 2021
  1. Figure 66:  
  2. SOUTH AMERICA E-BIKE MARKET, MOST ADOPTED STRATEGIES, 2018 - 2021
  1. Figure 67:  
  2. SOUTH AMERICA E-BIKE MARKET SHARE(%), BY MAJOR PLAYERS, 2022

South America E-Bike Industry Segmentation

Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type. Argentina, Brazil, Rest-of-South America are covered as segments by Country.

  • The South American e-bike market, characterized by its diverse range of propulsion types, is experiencing significant growth and transformation. Among the various propulsion types, pedal-assisted and throttle-on-demand e-bikes are the most prevalent. Pedal-assisted e-bikes are favored for their efficiency and the ability to offer a more traditional cycling experience, aligning well with the health-conscious and environmentally aware consumer base. Throttle-on-demand e-bikes cater to those seeking convenience and ease of use, particularly in urban settings where quick and effortless commuting is a priority.
  • However, because of the economic crisis in some of the major market regions, which was there even before the world was hit by the COVID-19 pandemic and Argentina was facing a third year of recession in 2020. Now, with the pandemic’s economic shock, it is expected that a record contraction in the crisis-prone country. Yet, it is expected that in the near future, the government of the country will take the necessary steps to bring the economy back to the growth trajectory, and the market will grow even at a high rate.​
  • With the government ramping up the country's e-bikes, many bike-sharing platforms have entered Argentina to leverage the business opportunities created. The government and private investors are launching several bike-sharing programs in the country to promote e-bikes and control environmental pollution. For instance,​ in November 2019, Canadian bike-sharing company, PBSC Urban Solutions, announced a successful rollout in Buenos Aires, the capital of Argentina, introducing 4,000 ICONIC bikes to the capital city, doubling the shared bikes available in the city. ​
Propulsion Type
Pedal Assisted
Speed Pedelec
Throttle Assisted
Application Type
City/Urban
Trekking
Battery Type
Lead Acid Battery
Lithium-ion Battery
Others
Country
Argentina
Brazil
Rest-of-South America
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Market Definition

  • By Application Type - E-bikes considered under this segment include city/urban, trekking, and cargo/utility e-bikes. The common types of e-bikes under these three categories include off-road/hybrid, kids, ladies/gents, cross, MTB, folding, fat tire, and sports e-bike.
  • By Battery Type - This segment includes lithium-ion batteries, lead-acid batteries, and other battery types. The other battery type category includes nickel-metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
  • By Propulsion Type - E-bikes considered under this segment include pedal-assisted e-bikes, throttle-assisted e-bikes, and speed pedelec. While the speed limit of pedal and throttle-assisted e-bikes is usually 25 km/h, the speed limit of speed pedelec is generally 45 km/h (28 mph).
Keyword Definition
Pedal Assisted Pedal-assist or pedelec category refers to the electric bikes that provide limited power assistance through torque-assist system and do not have throttle for varying the speed. The power from the motor gets activated upon pedaling in these bikes and reduces human efforts.
Throttle Assisted Throttle-based e-bikes are equipped with the throttle assistance grip, installed on the handlebar, similarly to motorbikes. The speed can be controlled by twisting the throttle directly without the need to pedal. The throttle response directly provides power to the motor installed in the bicycles and speeds up the vehicle without paddling.
Speed Pedelec Speed pedelec is e-bikes similar to pedal-assist e-bikes as they do not have throttle functionality. However, these e-bikes are integrated with an electric motor which delivers power of approximately 500 W and more. The speed limit of such e-bikes is generally 45 km/h (28 mph) in most of the countries.
City/Urban The city or urban e-bikes are designed with daily commuting standards and functions to be operated within the city and urban areas. The bicycles include various features and specifications such as comfortable seats, sit upright riding posture, tires for easy grip and comfortable ride, etc.
Trekking Trekking and mountain bikes are special types of e-bikes that are designed for special purposes considering the robust and rough usage of the vehicles. These bicycles include a strong frame, and wide tires for better and advanced grip and are also equipped with various gear mechanisms which can be used while riding in different terrains, rough grounded, and tough mountainous roads.
Cargo/Utility The e-cargo or utility e-bikes are designed to carry various types of cargo and packages for shorter distances such as within urban areas. These bikes are usually owned by local businesses and delivery partners to deliver packages and parcels at very low operational costs.
Lithium-ion Battery A Li-ion battery is a rechargeable battery, which uses lithium and carbon as its constituent materials. The Li-Ion batteries have a higher density and lesser weight than sealed lead acid batteries and provide the rider with more range per charge than other types of batteries.
Lead Acid Battery A lead acid battery refers to sealed lead acid battery having a very low energy-to-weight and energy-to-volume ratio. The battery can produce high surge currents, owing to its relatively high power-to-weight ratio as compared to other rechargeable batteries.
Other Batteries This includes electric bikes using nickel–metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
Business-to-Business (B2B) The sales of e-bikes to business customers such as urban fleet and logistics company, rental/sharing operators, last-mile fleet operators, and corporate fleet operators are considered under this category.
Business-to-Customers (B2C) The sales of electric scooters and motorcycles to direct consumers is considered under this category. The consumers acquire these vehicles either directly from manufacturers or from other distributers and dealers through online and offline channel.
Unorganized Local OEMs These players are small local manufacturers and assemblers of e-bikes. Most of these manufacturers import the components from China and Taiwan and assemble them locally. They offer the product at low cost in this price sensitive market which give them advantage over organized manufacturers.
Battery-as-a-Service A business model in which the battery of an EV can be rented from a service provider or swapped with another battery when it runs out of charge
Dockless e-Bikes Electric bikes that have self-locking mechanisms and a GPS tracking facility with an average top speed of around 15mph. These are mainly used by bike-sharing companies such as Bird, Lime, and Spin.
Electric Vehicle A vehicle which uses one or more electric motors for propulsion. Includes cars, scooters, buses, trucks, motorcycles, and boats. This term includes all-electric vehicles and hybrid electric vehicles
Plug-in EV An electric vehicle that can be externally charged and generally includes all-electric vehicles as well as plug-in hybrids. In this report we use the term for all-electric vehicles to differentiate them from plug-in hybrid electric vehicles.
Lithium-Sulphur Battery A rechargeable battery that replaces the liquid or polymer electrolyte found in current lithium-ion batteries with sulfur. They have more capacity than Li-ion batteries.
Micromobility Micromobility is one of the many modes of transport involving very-light-duty vehicles to travel short distances. These means of transportation include bikes, e-scooters, e-bikes, mopeds, and scooters. Such vehicles are used on a sharing basis for covering short distances, usually five miles or less.
Low Speed Electric Vehicls (LSEVs) They are low speed (usually less than 25 kmph) light vehicles that do not have an internal combustion engine, and solely use electric energy for propulsion.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all its reports.

  • Step-1: Identify Key Variables: To build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built based on these variables.
  • Step-2: Build a Market Model: Market-size estimations for the historical and forecast years have been provided in revenue and volume terms. Market revenue is calculated by multiplying the volume demand with volume-weighted average battery pack price (per kWh). Battery pack price estimation and forecast takes into account various factors affecting ASP, such as inflation rates, market demand shifts, production costs, technological developments, and consumer preferences, providing estimations for both historical data and future trends.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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South America E-Bike Market Research FAQs

The South America E-Bike Market size is expected to reach USD 122.13 million in 2024 and grow at a CAGR of 5.82% to reach USD 162.03 million by 2029.

In 2024, the South America E-Bike Market size is expected to reach USD 122.13 million.

Accell Group, Giant Manufacturing Co. Ltd., Pon Bicycle Holding BV, Specialized Bicycle Components and Trek Bicycle Corporation are the major companies operating in the South America E-Bike Market.

In the South America E-Bike Market, the Pedal Assisted segment accounts for the largest share by propulsion type.

In 2024, Brazil accounts for the largest share by country in the South America E-Bike Market.

In 2023, the South America E-Bike Market size was estimated at 122.13 million. The report covers the South America E-Bike Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the South America E-Bike Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

South America E-Bike Industry Report

Statistics for the 2023 South America E-Bike market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America E-Bike analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

South America E-Bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029