South America Digestive Health Supplements Market Size (2024 - 2029)

The South American digestive health supplements market is experiencing growth driven by an increase in lifestyle-related diseases and a rising awareness of digestive health. This growth is supported by higher consumer spending due to increased disposable income and a willingness to invest in preventive healthcare. The market size is further influenced by innovations in products and their availability through various distribution channels. Stringent government regulations on health claims, which enhance consumer confidence, also play a crucial role in boosting demand within the market.

Market Size of South America Digestive Health Supplements Industry

South American Digestive Health Supplements Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.20 %
Market Concentration Low

Major Players

South America Digestive Health Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

South America Digestive Health Supplements Market Analysis

The South American Digestive Health Supplements Market is projected to register a CAGR of 7.2% during the forecast period.

The ongoing increase in lifestyle diseases, such as obesity, high cholesterol, gastro intestine problems, and diabetes, due to sedentary lifestyles is driving the growth of the South American digestive health supplements market. Additionally, consumers are open to spending on preventive healthcare products and improved medical services due to the rise in disposable income. Consumer spending is further fueled by the increase in awareness about digestive health, innovations in digestive health supplements, and the availability of products across key distribution channels.

Furthermore, the health claims provided by the manufacturers of digestive health supplements are anticipated to accelerate the demand for digestive health supplements during the forecast period. Manufacturers are restricted from using health claims or labels unless approved by their respective country's government regulatory bodies. For instance, in Brazil, all the products subject to health surveillance, such as medicines, supplements, and food, are approved and controlled by the ANVISA, an autonomous regulatory body of the Brazilian government. Thus, the health claims regulated by stringent government regulations boost the confidence of consumers in digestive supplements, thereby escalating the demand in the market studied.

South America Digestive Health Supplements Industry Segmentation

Digestive health supplements are additional nutrition added by consumers to their diet to lower digestion problems and improve gut health. These supplements primarily function by helping the body to break down carbohydrates, fats, and proteins, resulting in better absorption of nutrients and digestion of food. 

The South American digestive supplements market is segmented by type, form, distribution channel, and geography. By type, the market is segmented into prebiotics, probiotics, enzymes, and other types. By form, the market is segmented into capsules, tablets, powders, gummies, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. It provides an analysis of emerging and established economies across the region, including Brazil, Argentina, and the Rest of South America. The report provides the market sizes and forecasts in terms of value in USD million for the above segments.

Type
Prebiotics
Probiotics
Enzymes
Other Types
Form
Capsules
Tablets
Powders
Gummy
Other Forms
By Distibution Channel
Supermarkets/Hypermarkets
Pharmacies and Drugstores
Online Retailers
Other Distribution Channels
Geography
Brazil
Argentina
Rest of South America
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South America Digestive Health Supplements Market Size Summary

The South American digestive health supplements market is experiencing significant growth, driven by an increase in lifestyle-related diseases such as obesity, high cholesterol, and gastrointestinal issues, which are linked to sedentary lifestyles. As disposable incomes rise, consumers are more willing to invest in preventive healthcare products, including digestive health supplements. This trend is further supported by heightened awareness of digestive health, innovations in supplement formulations, and the widespread availability of these products through various distribution channels. The market is also influenced by health claims made by manufacturers, which are regulated by government bodies like Brazil's ANVISA, enhancing consumer confidence and boosting demand.

The market is characterized by a growing interest in functional foods and beverages, with consumers increasingly seeking dietary supplements that support digestive health. Probiotic powders and gummies are gaining popularity due to their ease of incorporation into diets and their appeal to children. Key brands are responding to changing consumer preferences by introducing new product varieties, such as those targeting the brain-gut axis. The competitive landscape is marked by the presence of both regional and multinational companies, including GlaxoSmithKline, Bayer, and Herbalife, which are engaging in product innovations, strategic partnerships, and marketing efforts to expand their market presence.

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South America Digestive Health Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Prebiotics

      2. 2.1.2 Probiotics

      3. 2.1.3 Enzymes

      4. 2.1.4 Other Types

    2. 2.2 Form

      1. 2.2.1 Capsules

      2. 2.2.2 Tablets

      3. 2.2.3 Powders

      4. 2.2.4 Gummy

      5. 2.2.5 Other Forms

    3. 2.3 By Distibution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Pharmacies and Drugstores

      3. 2.3.3 Online Retailers

      4. 2.3.4 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 Brazil

      2. 2.4.2 Argentina

      3. 2.4.3 Rest of South America

South America Digestive Health Supplements Market Size FAQs

The South America Digestive Health Supplements Market is projected to register a CAGR of 7.20% during the forecast period (2024-2029)

GlaxoSmithKline Plc, PanTheryx, Inc, Herbalife International of America Inc., Metagenics, Inc. and Bayer AG are the major companies operating in the South America Digestive Health Supplements Market.

South America Digestive Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)