Market Size of South America Deodorants Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.95 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
South America Deodorants Market Analysis
South America deodorants market is projected to grow at a CAGR of 3.95% during the forecast period (2020-2025).
- There has been an increase in demand for safe, natural, and organic deodorant products in the market, due to the rise in consumer awareness about the harmful effects of paraben and aluminum compounds present in the deodorants.
- The market for deodorant is tending towards maturity, and manufacturers are compelled to improve their product offerings to match the dynamically changing consumer requirements. To sustain in the competitive environment, the companies in Brazil are using strategies, like heavy discounts and offers, such as buy-two-get-one free.
- Moreover, the increasing demand for deodorants among millennials is one of the major factors driving the market in Southern America.
South America Deodorants Industry Segmentation
The South America deodorants market is available as spray, roll on, sticks and others. By distribution channels, the market is segmented into supermarkets/ hypermarkets, specialty stores, convenience stores, online retail stores, and others.
| By Product Type | |
| Spray | |
| Roll On | |
| Sticks | |
| Others |
| By Distribution Channel | |
| Supermarkets/ Hypermarkets | |
| Specialty Stores | |
| Convenience Stores | |
| Online Retail Stores | |
| Others |
| Geography | |
| Brazil | |
| Argentina | |
| Colombia | |
| Rest of South America |
South America Deodorants Market Size Summary
The South America deodorant market is experiencing a notable shift towards natural and organic products, driven by increasing consumer awareness regarding the adverse effects of traditional ingredients like parabens and aluminum. As the market approaches maturity, manufacturers are compelled to innovate and enhance their product offerings to meet the evolving preferences of consumers. This competitive landscape is characterized by strategies such as promotional discounts and bundled offers, particularly in Brazil, where the demand for deodorants is significantly bolstered by millennials. The roll-on segment, in particular, is witnessing healthy growth, fueled by the popularity of gender-specific products and the preference for natural and sustainable options among young adults and athletes. Digital marketing campaigns and product premiumization are key tactics employed by competitors to strengthen brand awareness and attract consumers.
Brazil stands out as a major player in the South American deodorant market, largely due to its tropical climate, which drives high demand for such products. The market is thriving, with numerous players entering and offering a wide array of options to consumers. Unilever Brasil Ltda leads the market with its robust brand portfolio, while other companies like Beiersdorf Global AG are introducing new products to maintain their market presence. The market is fragmented, with both regional and global players such as Procter & Gamble and Unilever engaging in mergers and acquisitions to expand their market share. These strategies allow for diversification and access to stable growth opportunities, further shaping the competitive dynamics of the South American deodorant market.
South America Deodorants Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.2 Market Restraints
-
1.3 Porter's Five Forces Analysis
-
1.3.1 Threat of New Entrants
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Bargaining Power of Suppliers
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION
-
2.1 By Product Type
-
2.1.1 Spray
-
2.1.2 Roll On
-
2.1.3 Sticks
-
2.1.4 Others
-
-
2.2 By Distribution Channel
-
2.2.1 Supermarkets/ Hypermarkets
-
2.2.2 Specialty Stores
-
2.2.3 Convenience Stores
-
2.2.4 Online Retail Stores
-
2.2.5 Others
-
-
2.3 Geography
-
2.3.1 Brazil
-
2.3.2 Argentina
-
2.3.3 Colombia
-
2.3.4 Rest of South America
-
-
South America Deodorants Market Size FAQs
What is the current South America Deodorants Market size?
The South America Deodorants Market is projected to register a CAGR of 3.95% during the forecast period (2024-2029)
Who are the key players in South America Deodorants Market?
Unilever PLC, Beiersdorf AG, Natura & Co, Coty Inc. and L’Oréal SA are the major companies operating in the South America Deodorants Market.
