Market Trends of South America Craft Beer Industry
This section covers the major market trends shaping the South America Craft Beer Market according to our research experts:
The increasing number of microbreweries elevates the demand for craft beer
The Craft beer market expansion is mostly fueled by the larger proportion of millennials who are interested in craft beers and looking for a novel flavor, as well as the relaxing atmosphere of microbreweries and brewpubs. The market's expansion is anticipated to be fueled by elements including per-capita consumption and the number of organizations dedicated to sharing knowledge about various beers. According to Valor Economico, Beer consumption in Brazil was 10.46 Billion liters in 2021. the craft beer market share of Brazil's overall beer industry is 9% in 2022. The ongoing premiumization of beer and commercialization of micro-distilleries in the region are the factors accelerating the growth of the craft beer market. The number of craft brewers is increasing rapidly on account of the growing demand for the product. Since the last decade, microbrewing has experienced a substantial rise in Argentina. Mar del Plata, a well-known tourist area on the coast in east-central Argentina, is home to one of the nation's first and most significant craft beer clusters. In Argentina, there were 5000 microbreweries as of 2021. The region has traditionally preferred low-alcohol lagers, due to the hot climate and this presents significant growth opportunities for craft microbreweries that can offer a creative range of low alcohol-by-volume (ABV) beers, catering to the traditional preferences. Particularly popular for craft brewing is the city of Bariloche.
Argentina Holds Largest Market Share
South America's largest source of craft breweries is Argentina, and the most well-known is Antares, which is based in Mar del Plata. Although it has brewpubs spread across cities like Buenos Aires, Mendoza, and Córdoba, it is one of the more widely dispersed artisan breweries in South America. The demand for craft beer in Argentina is anticipated to increase as consumers become more aware of the broad variety of tastes and styles of craft beer and their low alcohol by volume (ABV) percentage. Low-alcohol beverages are becoming more popular, and as a result of the increased interest from health-conscious customers and the availability of new, better-tasting options, no-alcohol, and low-alcohol beer sales have been increasing.
Patagonia beer is sold in Patagonia, in the South of Argentina. It is a craft beer variation using Quilmes. This premium Argentinian beer is brewed in Bariloche. Patagonia beer is available in a variety of styles. The pilsner, amber, and wheat varieties are the most widely consumed. The Bohemian Pilsner from Patagonia is a crisp, malty beer with undertones of citrus notes. Although the Patagonia amber has a mild sweetness in the mouth, it has a malty flavor with overtones of caramel. These all factors make Argentina the largest craft beer market.
