Market Size of South America Coffee Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 8.50 % |
Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
South America Coffee Market Analysis
South America Coffee Market is projected to register a CAGR of 8.5% during the forecast period, 2022-2027.
More than 1.2 billion people rely on coffee for a living; the COVID pandemic was difficult for many in the coffee business; baristas were the first to close coffee shops, and several small coffee chains never reopened when the pandemic hit. The robust coffee supply network and coffee manufacturers ensured that consumers could acquire their coffee even during a pandemic. According to Brazilian Coffee Exports Council, Brazilian coffee exports hit 40.7 million bags in 2019, and annual domestic consumption is approximately 21 million bags. According to Brazil's association of e-commerce, ABComm, home purchases of coffee rose by 35% in Brazil in the early weeks of closures in Brazil in 2020. The market uncertainties have been causing large global coffee buyers to strengthen their stocks, buying additional bags of coffee to extend out additional months. Another point in Brazil's coffee chain that may be affected by the pandemic is from the farm to the export port. In Brazil, almost all coffee beans are transported in trucks from the countryside to the shores through highways. Many commercial establishments along these routes were closed, and the truck drivers are already having trouble finding support times such as restaurants, motels or other sleep stations. This delayed the flow of the beans in some regions of South America.
Over the medium term, the facility/outlet expansions of chains, like Starbucks, Havanna, Café Martinez, Bonafide, The Coffee Store, and multiple independent and premium specialist coffee stores, are attracting millennials. This is boosting the growth of the coffee market and increasing the consumption of the product.
Brazil boasts of the prevalence of out-of-home coffee consumption, where different types of coffee, like espressos, cappuccinos, and other milk-based preparations, are prominent. In addition, companies, such as Nestle, have launched several flavored instant coffee options and coffee pods, which recorded strong performance in terms of sales volumes.
South America Coffee Industry Segmentation
Coffee is a beverage brewed from the roasted and ground seeds of the tropical evergreen coffee plants of African origin. Coffee contains caffeine, a stimulant that has been shown to increase energy levels and decrease fatigue by altering levels of certain neurotransmitters in the brain. South America coffee market is segmented by product type, distribution channel and by country. Based on product type, the market is segmented into whole bean, ground coffee, instant coffee, and coffee pods and capsules. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels, and by country the market is segmented into Brazil, Argentina, and the rest of South America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).
By Product Type | |
Whole Bean | |
Ground Coffee | |
Instant Coffee | |
Coffee Pods and Capsules |
By Distribution Channel | |
Supermarkets/Hypermarkets | |
Convenience Stores | |
Specialist Retailers | |
Online Retail Stores | |
Other Distribution Channels |
By Country | |
Brazil | |
Argentina | |
Rest of South America |
South America Coffee Market Size Summary
The South American coffee market is experiencing significant growth, driven by a combination of factors including the expansion of coffee chains and the increasing popularity of coffee consumption as a social activity. The market is characterized by a robust supply network and the presence of major global players such as Starbucks, Nestle, and JDE Peet's, which are expanding their operations in the region. The pandemic posed challenges, particularly affecting small coffee chains and logistics, but larger companies managed to maintain supply continuity. The rise of home coffee purchases during lockdowns and the growing middle class in Brazil have further fueled demand, with consumers increasingly seeking premium and specialty coffee options. The market's growth is also supported by the proliferation of hypermarkets and supermarkets, which offer a wide range of coffee products and convenient shopping experiences.
In Argentina, the coffee market presents unique opportunities with a strong inclination towards high-quality and specialty coffee drinks. The country's coffee consumption patterns are evolving, influenced by the growing number of specialist coffee shops. The retail sector's expansion, marked by the establishment of numerous outlets and the availability of diverse product ranges, has significantly contributed to the market's growth. Strategic moves such as mergers, acquisitions, and partnerships among key players are enhancing brand presence and market share. The South American coffee market remains highly consolidated, with major companies focusing on expanding their footprint and introducing new products to meet the evolving consumer preferences.
South America Coffee Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Whole Bean
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2.1.2 Ground Coffee
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2.1.3 Instant Coffee
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2.1.4 Coffee Pods and Capsules
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialist Retailers
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 By Country
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2.3.1 Brazil
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2.3.2 Argentina
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2.3.3 Rest of South America
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South America Coffee Market Size FAQs
What is the current South America Coffee Market size?
The South America Coffee Market is projected to register a CAGR of 8.5% during the forecast period (2024-2029)
Who are the key players in South America Coffee Market?
Death Wish Coffee Co., JDE Peet's, Starbucks Corporation, Nestle SA and Cafes La Virginia S.A. are the major companies operating in the South America Coffee Market.