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South America Breakfast Cereals Market Size (2024 - 2029)

The South America breakfast cereal market is experiencing growth driven by evolving dietary habits and the influence of western culture, which emphasize convenience and ease of consumption. Cereal brands are implementing innovative strategies to enhance market size by repositioning cereals as versatile food options suitable for any time of the day, beyond just breakfast. Despite these efforts, the market's expansion is somewhat hindered by consumers' preference for traditional breakfast foods, which poses a challenge to sustained growth.

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Market Size of South America Breakfast Cereals Industry

South America Breakfast Cereals Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.80 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

South America Breakfast Cereal Market Analysis

The South America breakfast cereal market is growing at a CAGR of 3.8% during the forecast period (2020 - 2025).

  • The growth of the market is mainly driven by the changing food habits and influence of western culture on dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation.
  • Furthermore, cereal brands are embracing creative tactics to boost consumption in South America, so as to keep consumers engaged in the category. One such strategy is to re-position cereal from a breakfast food to an 'anytime' convenience food that can be consumed as a snack or dessert.
  • However, the market is stagnated due to the consumer's equal inclination towards traditional breakfast foods, which is therefor restraining the growth of the market.

South America Breakfast Cereal Industry Segmentation

The breakfast cereals market in South America has been segmented by Category, into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals; and by distribution channel into supermarket/hypermarket, convenience stores, online retailers, and others. Also, the study provides an analysis of the breakfast cereal market in the emerging and established markets across the South American countries, including Brazil, Argentina, and the Rest of South America.

By Category
Ready-to-Cook
Ready-to-Eat Cereals
By Product Type
Corn-based Breakfast Cereals
Mixed/Blended Breakfast Cereals
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Retailers
By Country
Brazil
Argentina
Rest of South America
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South America Breakfast Cereals Market Size Summary

The South America breakfast cereal market is experiencing growth driven by evolving food habits and the influence of Western dietary patterns, which emphasize convenience and ease of consumption. Cereal brands are innovatively repositioning their products from traditional breakfast items to versatile 'anytime' foods, suitable for snacking or dessert. Despite this growth, the market faces challenges due to consumers' continued preference for traditional breakfast options, which limits its expansion. Ready-to-eat cereals, particularly those based on whole grains, dominate the market due to their convenience and nutritional value. Companies are increasingly incorporating organic and healthy ingredients, as well as traditional grains like quinoa, to enhance product appeal and drive sales.

The market is characterized by a fragmented landscape with numerous regional and domestic players, leading to a competitive environment. Convenience stores hold a significant share of sales, followed by supermarkets and hypermarkets, while online retail is gradually gaining traction. The expansion of retail distribution channels, especially in rural and tier-II cities, is contributing to sales growth. However, competition from artisanal and food service offerings poses challenges to packaged breakfast cereals. Key players such as Kellogg NA Co., The Quaker Oats Company, Marico, and Merchant Gourmet are focusing on mergers, acquisitions, partnerships, and new product development to strengthen their market presence.

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South America Breakfast Cereals Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Category

      1. 2.1.1 Ready-to-Cook

      2. 2.1.2 Ready-to-Eat Cereals

    2. 2.2 By Product Type

      1. 2.2.1 Corn-based Breakfast Cereals

      2. 2.2.2 Mixed/Blended Breakfast Cereals

      3. 2.2.3 Others

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Specialist Stores

      4. 2.3.4 Online Retailers

    4. 2.4 By Country

      1. 2.4.1 Brazil

      2. 2.4.2 Argentina

      3. 2.4.3 Rest of South America

South America Breakfast Cereals Market Size FAQs

The South America Breakfast Cereals Market is projected to register a CAGR of 3.80% during the forecast period (2024-2029)

Kellogg NA Co., Marico, The Quaker Oats Company, Merchant Gourmet and Rootz & Co. are the major companies operating in the South America Breakfast Cereals Market.

South America Breakfast Cereal Market Report Snapshots

South America Breakfast Cereals Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)