Market Trends of South America Bath & Shower Products Industry
This section covers the major market trends shaping the South America Bath & Shower Products Market according to our research experts:
Rising Demand for Shower Gel among Consumers
Shower gel and body washes are witnessed to have the fastest growth rate during the forecast period owing to its consumer sophistication for liquid soap and bath products, and their ease of use compared to traditional bar soaps as the traditional soaps make the skin dry by stripping out the moisture, due to presence of sodium hydroxide. In addition, the growing availability of shower gels in supermarkets and hypermarkets. With growing awareness, consumers are spending huge amounts of money on health and skincare, especially urban consumers where the adoption of shower gel is much higher. This is expected to boost the shower gel market during the forecast period.
Brazil to have the Fastest Growing Market in South America Region
Brazil is the key market for bath and shower products in South America which is followed by Argentina and Chile. The growing concentration of internet and smartphone users in Brazil has driven the e-commerce sales of bath products. Younger population, tech-savvy millennials are more likely to use the internet and shop online. Moreover, the convenience and discount offers at online retail have further fueled the market. Better price of products, wide variety, availability of products, and convenience are the key factors driven online retailing in Brazil. According to The Atlantic, Brazilians take, on average, 12 showers a week, which has driven the consumption of bath & shower products. Products focused on fragrances, and new varieties have increased demand in the market. Many premium brand products focus on the direct selling of sales through e-commerce as these channels offering tough competition to conventional supermarkets and convenience stores.
