Market Share of South America Automotive Industry
Major manufacturers in the South American automotive market include Stallantis, General Motors, Toyota Motor Corporation, Nissan Group, and Volkswagen AG. Between 2021 and 2022, Toyota led the market with more than 73,000 units of new registrations, followed by Volkswagen with 55,000.
- In March 2024, Volkswagen Brazil introduced a rugged version of the new-generation Polo hatchback, reminiscent of the Cross Polo crossover previously launched in India. Unlike its predecessor, the new Polo Track for Brazil features subtle enhancements tailored to appeal to farmers, targeting the agricultural sector with capabilities suited for traversing rough terrain in rural areas.
- In November 2023, Citroen introduced the C3 Aircross, an SUV based on the C3 hatchback, in Brazil. This SUV will retain most of the design elements and features from its Indian-spec counterpart, albeit with a new engine and gearbox option.
- In July 2023, Volkswagen announced its plans for a major product offensive in South America, with the goal of increasing its market share in Brazil by 40% by 2027. The company will launch 15 new electric and flex-fuel vehicle models by 2025 and follow up with hybrid vehicles in the medium term. The first fully electric models are the Volkswagen ID.4 and ID. Buzz was expected to be available in Brazil before the end of 2023.
South America Automotive Market Leaders
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General Motors
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Stellantis NV
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Renault Group
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Volkswagen AG
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Toyota Motor Corporation
*Disclaimer: Major Players sorted in no particular order
