Market Size of South America Athletic Footwear Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.25 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Athletic Footwear Market Analysis
The South America athletic footwear market is projected to register a CAGR of 5.25% during the forecast period, 2022-2027.
Evolving lifestyles with increasing consumer awareness regarding the health benefits of sports and fitness activities and growth in the retail e-commerce sector are driving the market growth in South America. Further, an increase in awareness about the importance of using the right type of shoes to prevent leg injuries, muscle injuries, and a variety of other injuries is leading to increased sales of branded athletic footwear.
Moreover, the increased participation in athletic activities is driven by the opening of affordable fitness clubs throughout the region, which, in turn, is driving the athletic footwear market in the region. According to International Health, Racquet & Sportsclub Association (IHRSA), in Brazil, 29,125 fitness and health clubs were in operation in 2020. In addition, the increasing number of females participating in various sports such as football, volleyball, etc., is further increasing the sales of athletic footwear across the region.
South America Athletic Footwear Industry Segmentation
Athletic footwear is built for high performance and is considered part of an athlete's gear along with clothing and equipment. The South America athletic footwear market (henceforth referred to as the market studied) is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. Based on the distribution channel the market studied is segmented into supermarkets/hypermarkets, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the region, comprising, Brazil, Argentina, and Rest of South America For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Product Type | |
| Running Shoes | |
| Sport Shoes | |
| Trekking/Hiking Shoes | |
| Other Product Types |
| By End user | |
| Men | |
| Women | |
| Children |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Online Retail Stores | |
| Others |
| By Geography | |
| Brazil | |
| Argentina | |
| Rest of South America |
South America Athletic Footwear Market Size Summary
The South America athletic footwear market is experiencing significant growth, driven by evolving consumer lifestyles and increased awareness of the health benefits associated with sports and fitness activities. The expansion of the retail e-commerce sector further propels this market, as consumers become more informed about the importance of using appropriate footwear to prevent injuries. The proliferation of affordable fitness clubs across the region has also contributed to the rise in athletic footwear sales, as more individuals engage in sports activities. Additionally, the growing participation of females in sports such as football and volleyball is boosting demand for athletic footwear. This trend is supported by investments from sports event organizers, government authorities, and associations, which are promoting sports participation at both national and international levels, thereby increasing the need for athletic footwear.
The market is characterized by its competitive nature, with major players like Adidas AG, Skechers USA, Inc., Puma SE, Mizuno Corporation, ASICS Corporation, and Nike Inc. actively participating. These companies are focusing on product innovation, sustainable materials, and technological advancements to maintain a competitive edge. The rising health consciousness, coupled with a demand for comfortable and innovative footwear designs, is shaping consumer preferences. As a result, international brands are expanding their presence in the region, with countries like Brazil offering lucrative investment opportunities. Strategic partnerships and online marketing efforts are also being leveraged to enhance brand visibility and attract a broader customer base.
South America Athletic Footwear Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Running Shoes
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2.1.2 Sport Shoes
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2.1.3 Trekking/Hiking Shoes
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2.1.4 Other Product Types
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2.2 By End user
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2.2.1 Men
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2.2.2 Women
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2.2.3 Children
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2.3 By Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Online Retail Stores
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2.3.3 Others
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2.4 By Geography
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2.4.1 Brazil
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2.4.2 Argentina
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2.4.3 Rest of South America
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South America Athletic Footwear Market Size FAQs
What is the current South America Athletic Footwear Market size?
The South America Athletic Footwear Market is projected to register a CAGR of 5.25% during the forecast period (2024-2029)
Who are the key players in South America Athletic Footwear Market?
Skechers USA, Inc. , Mizuno Corporation, Adidas AG , Puma SE and Nike Inc. are the major companies operating in the South America Athletic Footwear Market.
