Market Share of South America Agricultural Tractors Industry
The market for tractors is consolidated in South America, with the major players not only competing based on equipment quality and promotion but are also focused on strategic moves, in order to hold larger market shares. New product launches, partnerships, and acquisitions are the major strategies adopted by the leading companies in the tractor market in the region. AGCO Corporation, Deere & Company, Kubota Corporation, CNN Industrial, and CLAAS KGaA mbH, are some of the leading players in the region. In May 2016, AGCO launched its Fendt range in Brazil, with an investment valued at USD 38.0 million, specifically aimed at the soybean and corn cultivators in the center-west states such as Mato Grosso and Goiás in Brazil.
South America Agricultural Tractor Market Leaders
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Deere & Company
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AGCO Corporation
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CNH Industrial NV
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Kubota Corporation
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CLAAS KGaA mbH
*Disclaimer: Major Players sorted in no particular order