Market Size of South Africa Savory Snacks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.78 Billion |
| Market Size (2029) | USD 2.58 Billion |
| CAGR (2024 - 2029) | 7.74 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
South Africa Savoury Snacks Market Analysis
The South Africa Savory Snacks Market size is estimated at USD 1.78 billion in 2024, and is expected to reach USD 2.58 billion by 2029, growing at a CAGR of 7.74% during the forecast period (2024-2029).
The inclination toward Western food habits and the busy lifestyles of working professionals and students have propelled consumers to shift from elaborate luncheons to packaged and ready-to-consume meals. This represents one of the major factors driving the demand for savory snacking options in South Africa. In addition, increased awareness of health and wellness has influenced consumers to seek snacks that offer nutritional benefits, such as protein-rich meat snacks, whole grain chips, and natural ingredients in trail mixes. Therefore, players are introducing healthier alternatives to capitalize on consumers' demands. For example, Harvestime in South Africa offers straight-cut chips that are low in sodium, contain less fat, and are cholesterol-free, helping maintain blood pressure, per the company’s claim. Companies are also teaming up with chefs to offer exceptional taste and quality. For instance, in October 2023, Simba collaborated with Chef Benny to create their new Steakhouse Beef flavored chips. Per the company’s claims, this significant collaboration reflects Simba's commitment to creating authentic flavors that resonate with South African culture.
South Africa Savoury Snacks Industry Segmentation
Savory snacks are small servings of food with a salty or spicy flavor rather than a sweet one. The South African savory snacks market is segmented into product types and distribution channels. The market is segmented into potato chips, extruded snacks, nuts, seeds and trail mixes, popcorn, meat snacks, and other product types based on product type. Based on distribution channels, the market is segmented into supermarkets/ hypermarkets, convenience stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasting have been done in value terms of USD.
| By Product Type | |
| Potato Chips | |
| Extruded Snacks | |
| Popcorn | |
| Nuts, Seeds, and Trail Mixes | |
| Meat Snacks | |
| Other Product Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
South Africa Savory Snacks Market Size Summary
The South African savory snacks market is experiencing significant growth, driven by changing consumer preferences and lifestyle trends. The shift towards Western food habits and the increasing pace of life among working professionals and students have led to a preference for convenient, ready-to-eat meals over traditional, elaborate meals. This trend, known as snackification, is further fueled by a growing awareness of health and wellness, prompting consumers to seek snacks that offer nutritional benefits. As a result, companies are introducing healthier alternatives, such as protein-rich meat snacks and whole grain chips, to meet consumer demands. Collaborations with chefs and the introduction of innovative flavors are also becoming common strategies among brands to enhance taste and quality, reflecting a commitment to catering to local tastes and preferences.
The market is characterized by intense competition, with both national and international players striving to expand their market share through various strategies, including product launches, partnerships, and expansions. The potato chips segment, in particular, is thriving due to the demand for on-the-go snacks and the availability of diverse flavors that cater to a wide range of taste preferences. Brands are continuously innovating to attract consumers, especially the youth, by offering unique and exciting flavors. The presence of key players such as PepsiCo Inc, AVI Limited, and The Kellogg Company underscores the competitive landscape, as these companies leverage their expertise to capture a larger share of the market.
South Africa Savory Snacks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Demand for Convenient Convenient Snacking Options
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1.1.2 Organic Snacking Options Gaining Prominence
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1.2 Market Restraints
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1.2.1 Inclination Toward Other Nutritional Food Products
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitutes
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1.3.5 Degree of Competition
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Potato Chips
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2.1.2 Extruded Snacks
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2.1.3 Popcorn
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2.1.4 Nuts, Seeds, and Trail Mixes
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2.1.5 Meat Snacks
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2.1.6 Other Product Types
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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South Africa Savory Snacks Market Size FAQs
How big is the South Africa Savory Snacks Market?
The South Africa Savory Snacks Market size is expected to reach USD 1.78 billion in 2024 and grow at a CAGR of 7.74% to reach USD 2.58 billion by 2029.
What is the current South Africa Savory Snacks Market size?
In 2024, the South Africa Savory Snacks Market size is expected to reach USD 1.78 billion.
