South Africa Processed Meat Market Size (2024 - 2029)

South African Processed Meat Market Analysis

The South Africa Processed Meat Market size is estimated at USD 629.69 million in 2024, and is expected to reach USD 878.23 million by 2029, growing at a CAGR of 6.88% during the forecast period (2024-2029).

There has been an increase in the consumption of packaged food products in South Africa, which is fueling the market for processed meat. A rising number of millennials in the country are consuming ready-to-cook and ready-to-eat foods, which is increasing the demand for processed meat in the country. Furthermore, demand for quality meat products and a spike in consumer spending on meat products, particularly among the middle class, may drive the processed meat market. Most demand for processed meat will likely come from hotels, restaurants, and food service segments. But people are still likely to eat a lot of fresh meat, even though they will eat more poultry meat and products.

The increase in disposable income drives the growth of the South African processed meat market. Furthermore, consumers' increasingly fast-paced lifestyles and less time spent cooking are driving market demand for processed meat products. However, the rising cost of raw materials used in feed is a significant restraint on the market. Religious practices make people even less likely to eat pork and beef, while marketing campaigns by big companies are helping to grow the market. South Africa is the largest regional exporter of processed meat.

South African Processed Meat Industry Segmentation

Processed meat is considered to be any meat that has been modified to either improve its taste or extend its shelf life. Methods of processing meat include salting, curing, fermentation, smoking, and adding chemical preservatives. The South African processed meat market is segmented by source, by product, and by distribution channel. Based on source, the market is segmented into poultry, pork, beef, lamb, and mutton. Based on product type, the market is segmented into chilled, frozen, and shelf-stable. Based on distribution channel, the market is segmented into online retail stores and offline retail stores. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).