| Study Period | 2017 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 0.89 Billion |
| Market Size (2030) | USD 1.69 Billion |
| CAGR (2025 - 2030) | 13.64 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
South Africa Pet Food Market Analysis
The South Africa Pet Food Market size is estimated at 0.89 billion USD in 2025, and is expected to reach 1.69 billion USD by 2030, growing at a CAGR of 13.64% during the forecast period (2025-2030).
The South African pet food industry is experiencing significant transformation driven by changing consumer preferences and pet ownership patterns. As of 2022, dogs remain the dominant pet choice, accounting for 60.9% of the total pet population, followed by cats at 13.4%, and other pets like birds, fish, and rodents comprising 25.6%. This demographic distribution has led to pet food manufacturers South Africa expanding their product portfolios to cater to specific nutritional requirements across different pet categories. The industry has witnessed substantial investment in production capabilities, exemplified by Montego's USD 2 million expansion of its Centurion facility, highlighting the growing domestic manufacturing capacity.
The pet food industry South Africa is witnessing a notable shift towards premium and specialized pet nutrition products. Major manufacturers are innovating with novel ingredients and formulations, as demonstrated by Hill's Pet Nutrition's introduction of MSC-certified pollock and insect protein products in July 2023. This trend reflects the growing consumer awareness about pet health and nutrition, with pet owners increasingly seeking products that offer specific health benefits. The industry has also seen the launch of new treat varieties, such as Nestle Purina's introduction of new cat treats under the Friskies brand in 2023, catering to the growing demand for premium pet treats.
Distribution channels play a crucial role in shaping market dynamics, with supermarkets and hypermarkets dominating the landscape at a 62.9% market share in 2022. This dominance is attributed to their ability to offer a wide range of products at competitive prices while providing convenience through one-stop shopping experiences. The retail landscape is evolving with the integration of specialized pet sections within traditional retail formats, offering both mass-market and premium products to cater to diverse consumer segments.
The industry has witnessed significant changes in consumer spending patterns, with pet expenditure showing a remarkable increase of 19.5% between 2019 and 2022. This growth in spending reflects the broader trend of pet humanization, where pets are increasingly considered family members, leading to higher investments in their nutrition and well-being. Manufacturers are responding to this trend by developing specialized formulations for different life stages, health conditions, and dietary preferences, including grain-free options, natural ingredients, and functional additives that promote specific health benefits. The pet food market growth is indicative of these evolving consumer preferences, further driving the expansion of the food industry in South Africa.
South Africa Pet Food Market Trends
The COVID-19 pandemic and the increasing trend of cat cafes have positively impacted the pet cat population in South Africa
- In South Africa, cats have a long history of being domesticated as companions and pets. They accounted for 13.4% of the total pet population in 2022. However, the pet cat population in the country is limited due to negative stereotypes surrounding cats. For instance, the belief that black cats bring bad luck has impacted adoption rates, resulting in black cats waiting longer to be adopted than cats of other colors in shelters.
- Despite the limited number of pet cats in South Africa, there has been a stable or slightly increasing trend in their population. Between 2019 and 2022, the population of pet cats in the country increased by about 3.2%. This increase was largely attributed to the COVID-19 pandemic, which led people to spend more time at home due to lockdowns with restrictive movement. As a result, many individuals sought out pets, including cats, for companionship.
- The limited growth of pet cats in South Africa is mainly attributed to government restrictions. The Animal Protection Act of 1962 states that individuals are not allowed to have more than four cats on a residential property and not more than six on an agricultural property, which limits the overall pet cat population in the country. It is estimated that around 1.7 million street or stray cats are currently present in the country. However, most of the stray cats are not completely homeless as there are informal pet owners. There has been an increasing trend of cat cafes in the country, where customers can enjoy a beverage or a meal while interacting with cats. These trends may gain popularity for pet cats, whose population is anticipated to increase during the forecast period.
Understand The Key Trends Shaping This Market
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Pet humanization and premiumization are driving pet expenditure in South Africa, particularly among high-income pet owners
- In South Africa, there has been a significant increase in pet expenditure, which increased by about 19.5% between 2019 and 2022. Despite the relatively slower pet population growth, overall pet spending has seen a noticeable rise. This can be attributed to the country's increasing pet food costs. For instance, in 2022, the prices of wet dog food per metric ton witnessed a 10.2% increase, rising from USD 5,647.8 in 2020 to USD 6,223.1. This upward trend reflects the willingness of pet owners to invest more in high-quality pet food, driven by the growing pet humanization.
- From 2019 to 2022, South Africa experienced a 23.0% increase in expenditure on pet dogs and cats, while spending on other pets grew by 8.8%. Pet humanization has gained popularity, particularly among high-income pet owners, who are driving sales by opting for premium and natural pet food products. However, the COVID-19 pandemic had a significant impact on low-income individuals. These individuals became more price-sensitive and shifted toward non-premium pet food products for their pets.
- In terms of specific expenditure, as of 2022, spending on dogs accounted for about 46.0% of the total pet expenditure, valued at USD 417.5, while expenditure on cats and other pet animals reached USD 303.8 and USD 186.7, respectively. The pet food market in South Africa is dominated by offline retail stores, capturing around 95.0% of the market share in the same year. However, the rising popularity of e-commerce can be attributed to the high listing fees imposed by supermarkets.
- South Africa's growing awareness of the benefits of high-quality pet food and the ongoing premiumization are the factors expected to drive pet expenditure during the forecast period.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Dogs are the most popular pets in South Africa, and their population was 353.2% higher compared to cats in 2022
- Fish and birds are the most popular other pets in South Africa due to their distinctive features, and there is an increasing adoption of other pets among younger generations
Segment Analysis: PET FOOD PRODUCT
Food Segment in South Africa Pet Food Market
The pet food segment, comprising both dry and wet pet food products, dominates the South African pet food market, accounting for approximately 74% of the total market value in 2024. This substantial market share is primarily driven by the segment's role as the primary source of daily nutrition for pets. Dry pet food holds a particularly strong position within this segment due to its longer shelf life, convenience in storage and serving, and cost-effectiveness compared to other formats. The segment's dominance is further strengthened by the increasing trend of pet humanization, where owners are increasingly seeking high-quality, nutritious commercial pet food products rather than traditional home-prepared alternatives. Major retailers and supermarket chains in South Africa have expanded their pet food sections to accommodate the growing demand, offering a wide range of both premium and economical options to cater to different consumer segments.
Pet Treats Segment in South Africa Pet Food Market
The pet treats segment has emerged as the fastest-growing category in the South African pet food market, projected to experience robust growth between 2024 and 2029. This exceptional growth is driven by several factors, including the increasing use of treats for training purposes, rising pet humanization trends, and growing awareness of dental health benefits associated with certain types of treats. Premium and functional treats, particularly those offering additional health benefits such as dental care or joint support, are gaining significant traction among pet owners. The segment's growth is further supported by innovative product launches featuring novel ingredients and formats, such as freeze-dried treats and dental chews. The trend toward natural and organic ingredients in pet treats has also contributed to the segment's expansion, as pet owners increasingly seek healthier treat options for their companions.
Remaining Segments in Pet Food Product Market
The pet nutraceuticals/supplements and veterinary diets segments represent important niches in the South African pet food market, each serving specific pet health needs. The nutraceuticals segment has gained prominence as pet owners become more conscious about preventive health care and wellness supplements for their pets, offering products like omega-3 fatty acids, probiotics, and various vitamins and minerals. The veterinary diets segment, while smaller in market share, plays a crucial role in addressing specific health conditions and dietary requirements of pets, including products for weight management, digestive sensitivity, and various other health concerns. Both segments benefit from the growing trend of pet parents seeking specialized nutrition solutions and the increasing involvement of veterinarians in pet dietary recommendations.
Segment Analysis: PETS
Dogs Segment in South Africa Pet Food Market
The dogs segment dominates the South African dog food market, accounting for approximately 88% of the total market volume in 2024. This substantial market share is primarily attributed to the significantly larger dog population in South Africa, which stands at over 9.2 million dogs compared to other pets. The segment's dominance is further strengthened by dogs' higher food consumption patterns and the increasing trend of pet humanization among dog owners. Dog owners are increasingly focusing on providing commercial pet food products rather than home-cooked alternatives, with dry pet food being particularly popular due to its longer shelf life and convenience. Major companies like Mars, Nestlé Purina, and Hill's Pet Nutrition have been actively expanding their dog food product portfolios to meet this growing demand.
Cats Segment in South Africa Pet Food Market
The cats segment represents the second-largest category in the South African pet food market, demonstrating significant growth potential. Despite cultural challenges and some negative stereotypes surrounding cats in South Africa, the segment is experiencing steady growth driven by changing consumer attitudes and increasing urbanization. The segment is particularly strong in wet food products, as cats naturally drink less water and require higher moisture content in their diet. Pet food manufacturers are responding to this trend by developing specialized products that cater to cats' unique nutritional needs, including products for indoor cats and those with specific health conditions. The segment is also seeing innovation in terms of packaging and portion sizes to better suit cat owners' preferences.
Remaining Segments in South Africa Pet Food Market
The other pets segment, which includes birds, fish, and small mammals, plays a vital role in diversifying the South African pet food market. This segment caters to pet owners seeking alternatives to traditional pets, particularly in urban areas where space constraints may limit larger pet ownership. The segment is characterized by specialized dietary requirements and niche product offerings, with different formulations for various species. Pet food manufacturers are increasingly focusing on developing species-specific nutrition solutions, recognizing the unique dietary needs of these diverse pet types. The segment also benefits from the growing trend of keeping exotic pets and the increasing availability of specialized pet food products through various distribution channels.
Segment Analysis: DISTRIBUTION CHANNEL
Supermarkets/Hypermarkets Segment in South Africa Pet Food Market
Supermarkets and hypermarkets dominate the South African pet food market distribution landscape, commanding approximately 66% of the market share in 2024. This channel's dominance is primarily attributed to its ability to provide a comprehensive one-stop shopping experience where pet owners can conveniently purchase pet food alongside their regular groceries. Major retail chains like Pick n Pay, Checkers, Woolworths, Spar, and Makro have established extensive networks across the country, with Pick n Pay alone operating 535 supermarkets and 21 hypermarkets. These retailers offer diverse pet food options ranging from standard products to specialized diets, catering to various dietary requirements and preferences. The segment's strength is further reinforced by competitive pricing strategies, regular promotional offers, and the availability of both premium and economy brands under one roof.
Specialty Stores Segment in South Africa Pet Food Market
The specialty stores segment is experiencing remarkable growth in the South African pet food market, projected to expand at approximately 19% annually from 2024 to 2029. This exceptional growth is driven by several factors, including the increasing demand for premium and specialized pet food products. Leading specialty retailers like Petworld, Cat Box Pet Hyper, and Absolute Pets are differentiating themselves by offering expert guidance and personalized recommendations tailored to specific pet needs. These stores are particularly appealing to pet owners seeking specialized dietary solutions and premium products, as they employ knowledgeable staff who can provide detailed product information and dietary advice. The segment's growth is further supported by the rising trend of pet humanization, where owners are increasingly seeking high-quality, specialized products for their pets.
Remaining Segments in Distribution Channel
The other distribution channels in the South African pet food market include convenience stores, online channels, and various other retail formats such as veterinary clinics and local unregulated stores. Convenience stores serve as crucial touchpoints for emergency purchases and impulse buying of pet food products, particularly in urban areas. The online channel is rapidly evolving, transforming the way pet owners shop for pet food products, with major e-commerce platforms like Takealot, Loot, and Zando expanding their pet food offerings. Veterinary clinics and local stores, while having a smaller market share, play a vital role in providing specialized products and serving specific customer segments, particularly in rural areas where larger retail formats may not be present.
South Africa Pet Food Industry Overview
Top Companies in South Africa Pet Food Market
The South African pet food industry is characterized by intense competition and continuous innovation among key players. Companies are heavily focused on product development, particularly in premium and specialized pet food segments, including grain-free options and veterinary diets. Operational agility is demonstrated through rapid adaptation to changing consumer preferences and the expansion of manufacturing capabilities to meet growing demand. Strategic partnerships, especially with research institutions and e-commerce platforms, have become increasingly important for market penetration and distribution network optimization. Companies are also pursuing geographical expansion through facility investments and depot acquisitions, while simultaneously strengthening their positions through mergers and acquisitions of complementary businesses in the pet food and treats segments.
Mix of Global Leaders and Regional Players
The South African pet food market exhibits a fragmented competitive structure with a balanced mix of multinational corporations and regional specialists. Global conglomerates leverage their extensive research capabilities, established brand portfolios, and international manufacturing networks to maintain strong market positions, while regional players like Montego capitalize on their local market knowledge and agile response to regional preferences. The market demonstrates moderate consolidation, with leading companies maintaining their positions through continuous investment in research and development, brand building, and distribution network expansion.
The competitive landscape is evolving through strategic acquisitions and partnerships, particularly in premium and specialized pet food segments. Major global players are acquiring local manufacturers to strengthen their regional presence and expand their product portfolios, while domestic companies are focusing on capacity expansion and distribution network enhancement. The market also sees increasing collaboration between manufacturers and research institutions to develop innovative pet food solutions, reflecting the growing emphasis on scientific nutrition and health-focused products.
Innovation and Distribution Drive Market Success
Success in the South African pet food industry increasingly depends on companies' ability to innovate and adapt to evolving consumer preferences. Market leaders are strengthening their positions by developing premium products, expanding their veterinary diet offerings, and introducing novel protein sources. Companies must also focus on building strong relationships with veterinarians and pet specialty retailers while expanding their e-commerce presence to capture the growing online sales channel. The ability to maintain product quality while managing production costs remains crucial, particularly as raw material prices fluctuate and regulatory requirements evolve.
Future market success will require companies to address the increasing demand for specialized nutrition and functional pet food products. Contenders can gain ground by focusing on niche segments, such as breed-specific formulations or life-stage-targeted products, while also investing in sustainable packaging solutions and transparent sourcing practices. Building strong distribution networks, particularly in urban areas with high pet ownership, will be crucial for market penetration. Companies must also prepare for potential regulatory changes regarding pet food ingredients and labeling requirements, while maintaining flexibility to adapt to shifting consumer preferences and economic conditions. The role of dog food manufacturers in South Africa and pet food manufacturers in South Africa will be pivotal in meeting these demands, contributing significantly to the overall growth of the pet industry in South Africa.
South Africa Pet Food Market Leaders
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Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
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FARMINA PET FOODS
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General Mills Inc.
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Mars Incorporated
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Nestle (Purina)
- *Disclaimer: Major Players sorted in no particular order
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South Africa Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
Free With This Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
South Africa Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Alltech
- 6.4.2 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.3 FARMINA PET FOODS
- 6.4.4 General Mills Inc.
- 6.4.5 Mars Incorporated
- 6.4.6 Montego
- 6.4.7 Nestle (Purina)
- 6.4.8 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.9 Vafo Praha, s.r.o.
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
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List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, SOUTH AFRICA, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, SOUTH AFRICA, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, SOUTH AFRICA, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, SOUTH AFRICA, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, SOUTH AFRICA, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, SOUTH AFRICA, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, SOUTH AFRICA, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, SOUTH AFRICA, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, SOUTH AFRICA, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, SOUTH AFRICA, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, SOUTH AFRICA, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 125:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, SOUTH AFRICA, 2017 - 2023
- Figure 126:
- MOST ADOPTED STRATEGIES, COUNT, SOUTH AFRICA, 2017 - 2023
- Figure 127:
- VALUE SHARE OF MAJOR PLAYERS, %, SOUTH AFRICA
South Africa Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Wet Pet Food | |||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Treats | By Sub Product | Crunchy Treats | |||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Veterinary Diets | By Sub Product | Diabetes | |||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels | |||||
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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