South Africa Pet Food Market Size
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.77 Billion |
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Market Size (2029) | USD 1.47 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 13.81 % |
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Fastest Growing by Pets | Dogs |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
South Africa Pet Food Market Analysis
The South Africa Pet Food Market size is estimated at USD 0.77 billion in 2024, and is expected to reach USD 1.47 billion by 2029, growing at a CAGR of 13.81% during the forecast period (2024-2029).
0.77 Billion
Market Size in 2024 (USD)
1.47 Billion
Market Size in 2029 (USD)
23.97 %
CAGR (2017-2023)
13.81 %
CAGR (2024-2029)
Largest Market by Product
74.04 %
value share, Food, 2022
The expanding pet population and the increase in the demand for high-quality and nutritional pet food products have promoted market growth for food products in the country.
Largest Market by Animal
78.97 %
value share, Dogs, 2022
The higher population and growing incidence of dog health issues have driven up the demand for veterinary diets and dog treats, leading to the growth of the market in the country.
Fastest-growing Market by Product
17.11 %
Projected CAGR, Pet Treats, 2023-2029
The increasing awareness, the vital role of treats in training, rewarding, and supporting the well-being of pets, and consumer focus on pet health are driving the market growth.
Fastest-growing Market by Animal
15.20 %
Projected CAGR, Dogs, 2023-2029
Due to the increasing pet ownership rates of dogs compared to other pets, the consumer demand for commercial pet food products concerning dogs in the country is growing rapidly.
Leading Market Player
13.12 %
market share, Nestle (Purina), 2022
Nestle (Purina) is the market leader because of the extensive product innovations in the country, and it has launched products under pet food and pet nutraceuticals segments.
Dogs dominated the pet food market in South Africa due to their higher population and large per capita consumption compared to other pets
- Pet ownership is increasing in South Africa as more households are encouraging the companionship of pets. In 2022, cats and dogs were the most popular choices, accounting for 60.9% and 13.4% of the country's pet population, respectively.
- Dogs have a larger share of the pet food market in South Africa. Their strong market presence was valued at USD 431.3 million in 2022. Dogs consume a higher amount of pet food compared to other pets, which contributes to their substantial market share. The demand for premium dog food, including grain-free and organic options, is anticipated to register a CAGR of 14.6% during the forecast period.
- Cats also hold a significant share of the South African pet food market, with a market value of USD 61.3 million in 2022. The cat food market is projected to register a CAGR of 13.2% during the forecast period. The increasing preference for specialized diets, such as hypoallergenic and natural cat food, is driving this growth.
- Although other pets, such as birds, fish, and rodents, account for 25.6% of the country's pet population, their market value was only USD 53.2 million in 2022. This can be attributed to the fact that these pets are generally small in size and require relatively small amounts of food.
- The COVID-19 pandemic has resulted in a rise in pet ownership in South Africa, and considering the average lifespan of pets (8 to 10 years), the pet food market is projected to be impacted in the long term. The increasing population of pet owners and their demand for high-quality pet products will continue to drive the market's growth during the forecast period.
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South Africa Pet Food Market Trends
The COVID-19 pandemic and the increasing trend of cat cafes have positively impacted the pet cat population in South Africa
- In South Africa, cats have a long history of being domesticated as companions and pets. They accounted for 13.4% of the total pet population in 2022. However, the pet cat population in the country is limited due to negative stereotypes surrounding cats. For instance, the belief that black cats bring bad luck has impacted adoption rates, resulting in black cats waiting longer to be adopted than cats of other colors in shelters.
- Despite the limited number of pet cats in South Africa, there has been a stable or slightly increasing trend in their population. Between 2019 and 2022, the population of pet cats in the country increased by about 3.2%. This increase was largely attributed to the COVID-19 pandemic, which led people to spend more time at home due to lockdowns with restrictive movement. As a result, many individuals sought out pets, including cats, for companionship.
- The limited growth of pet cats in South Africa is mainly attributed to government restrictions. The Animal Protection Act of 1962 states that individuals are not allowed to have more than four cats on a residential property and not more than six on an agricultural property, which limits the overall pet cat population in the country. It is estimated that around 1.7 million street or stray cats are currently present in the country. However, most of the stray cats are not completely homeless as there are informal pet owners. There has been an increasing trend of cat cafes in the country, where customers can enjoy a beverage or a meal while interacting with cats. These trends may gain popularity for pet cats, whose population is anticipated to increase during the forecast period.
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Pet humanization and premiumization are driving pet expenditure in South Africa, particularly among high-income pet owners
- In South Africa, there has been a significant increase in pet expenditure, which increased by about 19.5% between 2019 and 2022. Despite the relatively slower pet population growth, overall pet spending has seen a noticeable rise. This can be attributed to the country's increasing pet food costs. For instance, in 2022, the prices of wet dog food per metric ton witnessed a 10.2% increase, rising from USD 5,647.8 in 2020 to USD 6,223.1. This upward trend reflects the willingness of pet owners to invest more in high-quality pet food, driven by the growing pet humanization.
- From 2019 to 2022, South Africa experienced a 23.0% increase in expenditure on pet dogs and cats, while spending on other pets grew by 8.8%. Pet humanization has gained popularity, particularly among high-income pet owners, who are driving sales by opting for premium and natural pet food products. However, the COVID-19 pandemic had a significant impact on low-income individuals. These individuals became more price-sensitive and shifted toward non-premium pet food products for their pets.
- In terms of specific expenditure, as of 2022, spending on dogs accounted for about 46.0% of the total pet expenditure, valued at USD 417.5, while expenditure on cats and other pet animals reached USD 303.8 and USD 186.7, respectively. The pet food market in South Africa is dominated by offline retail stores, capturing around 95.0% of the market share in the same year. However, the rising popularity of e-commerce can be attributed to the high listing fees imposed by supermarkets.
- South Africa's growing awareness of the benefits of high-quality pet food and the ongoing premiumization are the factors expected to drive pet expenditure during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Dogs are the most popular pets in South Africa, and their population was 353.2% higher compared to cats in 2022
- Fish and birds are the most popular other pets in South Africa due to their distinctive features, and there is an increasing adoption of other pets among younger generations
South Africa Pet Food Industry Overview
The South Africa Pet Food Market is fragmented, with the top five companies occupying 31.85%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), FARMINA PET FOODS, General Mills Inc., Mars Incorporated and Nestle (Purina) (sorted alphabetically).
South Africa Pet Food Market Leaders
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
FARMINA PET FOODS
General Mills Inc.
Mars Incorporated
Nestle (Purina)
Other important companies include Alltech, Montego, Schell & Kampeter Inc. (Diamond Pet Foods), Vafo Praha, s.r.o., Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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South Africa Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
South Africa Pet Food Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Pet Population
2.1.1. Cats
2.1.2. Dogs
2.1.3. Other Pets
2.2. Pet Expenditure
2.3. Regulatory Framework
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Pet Food Product
3.1.1. Food
3.1.1.1. By Sub Product
3.1.1.1.1. Dry Pet Food
3.1.1.1.1.1. By Sub Dry Pet Food
3.1.1.1.1.1.1. Kibbles
3.1.1.1.1.1.2. Other Dry Pet Food
3.1.1.1.2. Wet Pet Food
3.1.2. Pet Nutraceuticals/Supplements
3.1.2.1. By Sub Product
3.1.2.1.1. Milk Bioactives
3.1.2.1.2. Omega-3 Fatty Acids
3.1.2.1.3. Probiotics
3.1.2.1.4. Proteins and Peptides
3.1.2.1.5. Vitamins and Minerals
3.1.2.1.6. Other Nutraceuticals
3.1.3. Pet Treats
3.1.3.1. By Sub Product
3.1.3.1.1. Crunchy Treats
3.1.3.1.2. Dental Treats
3.1.3.1.3. Freeze-dried and Jerky Treats
3.1.3.1.4. Soft & Chewy Treats
3.1.3.1.5. Other Treats
3.1.4. Pet Veterinary Diets
3.1.4.1. By Sub Product
3.1.4.1.1. Diabetes
3.1.4.1.2. Digestive Sensitivity
3.1.4.1.3. Oral Care Diets
3.1.4.1.4. Renal
3.1.4.1.5. Urinary tract disease
3.1.4.1.6. Other Veterinary Diets
3.2. Pets
3.2.1. Cats
3.2.2. Dogs
3.2.3. Other Pets
3.3. Distribution Channel
3.3.1. Convenience Stores
3.3.2. Online Channel
3.3.3. Specialty Stores
3.3.4. Supermarkets/Hypermarkets
3.3.5. Other Channels
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Alltech
4.4.2. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
4.4.3. FARMINA PET FOODS
4.4.4. General Mills Inc.
4.4.5. Mars Incorporated
4.4.6. Montego
4.4.7. Nestle (Purina)
4.4.8. Schell & Kampeter Inc. (Diamond Pet Foods)
4.4.9. Vafo Praha, s.r.o.
4.4.10. Virbac
5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, SOUTH AFRICA, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, SOUTH AFRICA, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, SOUTH AFRICA, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, SOUTH AFRICA, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, SOUTH AFRICA, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, SOUTH AFRICA, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, SOUTH AFRICA, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, SOUTH AFRICA, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, SOUTH AFRICA, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, SOUTH AFRICA, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, SOUTH AFRICA, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, SOUTH AFRICA, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, SOUTH AFRICA, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, SOUTH AFRICA, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, SOUTH AFRICA, 2022 AND 2029
- Figure 125:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, SOUTH AFRICA, 2017 - 2023
- Figure 126:
- MOST ADOPTED STRATEGIES, COUNT, SOUTH AFRICA, 2017 - 2023
- Figure 127:
- VALUE SHARE OF MAJOR PLAYERS, %, SOUTH AFRICA, 2022
South Africa Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
- Pet ownership is increasing in South Africa as more households are encouraging the companionship of pets. In 2022, cats and dogs were the most popular choices, accounting for 60.9% and 13.4% of the country's pet population, respectively.
- Dogs have a larger share of the pet food market in South Africa. Their strong market presence was valued at USD 431.3 million in 2022. Dogs consume a higher amount of pet food compared to other pets, which contributes to their substantial market share. The demand for premium dog food, including grain-free and organic options, is anticipated to register a CAGR of 14.6% during the forecast period.
- Cats also hold a significant share of the South African pet food market, with a market value of USD 61.3 million in 2022. The cat food market is projected to register a CAGR of 13.2% during the forecast period. The increasing preference for specialized diets, such as hypoallergenic and natural cat food, is driving this growth.
- Although other pets, such as birds, fish, and rodents, account for 25.6% of the country's pet population, their market value was only USD 53.2 million in 2022. This can be attributed to the fact that these pets are generally small in size and require relatively small amounts of food.
- The COVID-19 pandemic has resulted in a rise in pet ownership in South Africa, and considering the average lifespan of pets (8 to 10 years), the pet food market is projected to be impacted in the long term. The increasing population of pet owners and their demand for high-quality pet products will continue to drive the market's growth during the forecast period.
| Pet Food Product | |||||||||||
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| Pets | |
| Cats | |
| Dogs | |
| Other Pets |
| Distribution Channel | |
| Convenience Stores | |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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