South Africa Out-Of-Home (OOH) And Digital Out-Of-Home (DOOH) Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

South Africa Out-Of-Home (OOH) and Digital Out-Of-Home (DOOH) Market Report is Segmented by Platform (Physical Outdoor Advertising, Digital Outdoor Advertising), Application (billboard, Transit, Street Furniture), and End-User (commercial, Institutional, Infrastructural). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Segments.

South Africa Out-Of-Home (OOH) And Digital Out-Of-Home (DOOH) Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

South Africa Out-of-home and Digital Out-of-Home Market Size

South Africa OOH & DOOH Market size and growth rate (CAGR) chart from 2025 to 2030
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 248 Million
Market Size (2030) USD 290.60 Million
CAGR (2025 - 2030) 3.22 %
Market Concentration Medium

Major Players

Top five companies in the South Africa OOH & DOOH Market

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market with other markets in Technology, Media and Telecom Industry

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South Africa Out-of-home and Digital Out-of-Home Market Analysis

The South Africa Out-of-home And Digital Out-of-Home Market size is estimated at USD 248 million in 2025, and is expected to reach USD 290.60 million by 2030, at a CAGR of 3.22% during the forecast period (2025-2030).

  • The out-of-home (OOH) and digital out-of-home (DOOH) advertising markets in South Africa are seeing significant growth. With more brands seeking to increase their visibility, the demand for traditional and digital billboards is rising.
  • Traditional OOH advertising includes static billboards, posters, transit ads, and other non-digital formats. These mediums are popular in urban areas, highways, and public transportation hubs. Digital OOH (DOOH) advertising is a more modern approach, incorporating digital screens, LED billboards, and interactive displays. These digital formats allow for more dynamic content, including videos and real-time updates. The flexibility of DOOH enables brands to be more creative and timely with their messaging. Their utilization is significant and growing, driving market expansion during the forecast period.
  • Furthermore, increased urbanization and infrastructure development worldwide are expected to drive market growth during the forecast period. Again, growing expenditures on outdoor advertising by various industries are propelling market expansion because it allows for the display of several advertisements on a single screen. For instance, in 2023, World Bank data revealed that 68.82% of South Africa's populace resided in urban centers. Urbanization, a key metric, highlighted the urban population's proportion to the nation's total. Concurrently, the country's population density surged to 46 individuals per square kilometer, indicating a trend of more people inhabiting less space.
  • Digital outdoor advertising is becoming popular in South Africa since it raises brand awareness among consumers and complements the brand's advertising campaigns on other channels, which are expected to drive market growth. Furthermore, as people spend more time outside their offices and homes, out-of-home advertising allows companies to reach a large number of people regularly and quickly, boosting the market growth during the projection period.
  • However, advertising regulations can vary by region, affecting where and how OOH and DOOH ads can be placed. Brands need to navigate these regulations to ensure compliance and avoid penalties. Moreover, while technology enhances DOOH advertising, it also comes with its own set of challenges. High installation and maintenance costs can be a barrier for smaller brands. Additionally, ensuring that digital displays are always operational requires ongoing technical support. The volatility of the cost of advertising may hinder the growth of the digital out-of-home (OOH) advertising market.

South Africa Out-of-home and Digital Out-of-Home Industry Overview

The South Africa Out-of-Home (OOH) and Digital Out-of-Home (DOOH) Market is semi fragmented. The industry comprises several large outdoor advertising and media companies with operations in multiple markets and smaller local companies operating a limited number of structures in one or a few local markets.

  • June 2024: South Africa's programmatic digital out-of-home (DOOH) publisher network announced plans to extend its global reach. This move underscored its commitment to providing marketers a unified gateway to the continent's most extensive DOOH inventory. By June, Polygon rolled out advertising inventory in Namibia, Botswana, and Zambia. Following this, in August, it expanded its offerings to include Mauritius, Ghana, and Kenya. The network's ambitious expansion did not stop there; by year-end, Nigeria, Uganda, Zimbabwe, Mozambique, and Angola were also integrated into its inventory.
  • April 2024: Provantage, a provider of Out-of-Home (OOH) media and full-service marketing solutions pioneered the first comprehensive, globally recognized audience measurement tool for Place-Based Networks (PBN) in the South African OOH sector. Provantage Tracking – or Protrack – employed the internationally proven AllUnite audience measurement technology platform, which provided verifiable audience measurement in the OOH context. This proprietary platform launched in key DPBN (Digital Place-Based Network) and digital billboard sites – environments in which Provantage had the largest holding in South Africa – and was set to be extended to additional PBNs including static media in the near future.

South Africa Out-of-home and Digital Out-of-Home Market Leaders

  1. Apg Sga

  2. Clear Channel Outdoor Holdings

  3. Dentsu

  4. Focus Media Information Technology

  5. Hakuhodo Dy Holdings

  6. *Disclaimer: Major Players sorted in no particular order
Market concentration analysis of the South Africa OOH & DOOH Market
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South Africa Out-of-home and Digital Out-of-Home Market News

  • June 2024: Mediabridge, a UK and international OOH planning and buying business, announced a strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities. Mediabridge used data and technology to deliver area-based marketing to clients worldwide.
  • May 2024: Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group, announced the launch of a comprehensive Revenue Management suite tailored for out-of-home (OOH) media proprietors. This suite streamlined operations by consolidating traditional, programmatic, and other campaign booking data into a single online platform. Moreover, it seamlessly integrated with both in-house and third-party applications, such as content management and accounting systems.

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5. MARKET DYNAMICS

  • 5.1 Drivers
    • 5.1.1 Increase in Public Transit Infrastructure
    • 5.1.2 Increasing Adoption of Digital Screens
    • 5.1.3 High Advertising Flexibility with Connected Screens
  • 5.2 Restraints
    • 5.2.1 High Installation and Maintenance Costs

6. MARKET SEGMENTATION

  • 6.1 By Platform
    • 6.1.1 Physical Outdoor Advertising
    • 6.1.2 Digital Outdoor Advertising
  • 6.2 Application
    • 6.2.1 Billboard
    • 6.2.2 Transit
    • 6.2.3 Street Furniture
    • 6.2.4 Other Applications

7. End-User

  • 7.1 Retail
  • 7.2 Healthcare/Pharmaceuticals
  • 7.3 Financial Services
  • 7.4 Automotive
  • 7.5 Telecom/Utilities
  • 7.6 Government Agencies
  • 7.7 Other End-Users

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Apg Sga
    • 8.1.2 Clear Channel Outdoor Holdings
    • 8.1.3 Dentsu
    • 8.1.4 Focus Media Information Technology
    • 8.1.5 Hakuhodo Dy Holdings
    • 8.1.6 Jcdecaux
    • 8.1.7 Lamar Media Corp.
    • 8.1.8 Ooh!Media
    • 8.1.9 Ströer
    • 8.1.10 Outfront Media
  • *List Not Exhaustive

9. INVESTMENT ANALYSIS

10. FUTURE OF THE MARKET

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South Africa Out-of-home and Digital Out-of-Home Industry Segmentation

South Africa’s out-of-home (OOH) and digital out-of-home (DOOH) market typically comprises digital signage providers with digital screens across various locations. They partner with different service providers to utilize their real estate to screen digital advertisements for their clients. The integration of real-time data to digital screens is helping advertisers create more creative and interactive content. South Africa’s out-of-home (OOH) and digital out-of-home (DOOH) are segmented by platform (physical outdoor advertising, digital outdoor advertising ), by application (billboard, transit, street furniture), and by end-user (retail, healthcare/pharmaceuticals, financial services, automotive, telecom/utilities, government agencies). 

The market sizes and forecasts are provided in terms of value in USD for all the above segments. 

By Platform Physical Outdoor Advertising
Digital Outdoor Advertising
Application Billboard
Transit
Street Furniture
Other Applications
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South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Research Faqs

How big is the South Africa Out-of-home And Digital Out-of-Home Market?

The South Africa Out-of-home And Digital Out-of-Home Market size is expected to reach USD 248 million in 2025 and grow at a CAGR of 3.22% to reach USD 290.60 million by 2030.

What is the current South Africa Out-of-home And Digital Out-of-Home Market size?

In 2025, the South Africa Out-of-home And Digital Out-of-Home Market size is expected to reach USD 248 million.

Who are the key players in South Africa Out-of-home And Digital Out-of-Home Market?

Apg Sga, Clear Channel Outdoor Holdings, Dentsu, Focus Media Information Technology and Hakuhodo Dy Holdings are the major companies operating in the South Africa Out-of-home And Digital Out-of-Home Market.

What years does this South Africa Out-of-home And Digital Out-of-Home Market cover, and what was the market size in 2024?

In 2024, the South Africa Out-of-home And Digital Out-of-Home Market size was estimated at USD 240.01 million. The report covers the South Africa Out-of-home And Digital Out-of-Home Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South Africa Out-of-home And Digital Out-of-Home Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Industry Report

Statistics for the 2025 South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.