Market Share of South Africa Laundry Appliances Industry
There is a rise in competition in the market and it is fragmented with local and international manufacturers present in the market. Imports are higher than exports for laundry appliances like washer-dryers and dryers. Small and medium enterprises are intensifying the competition by providing quick services to the customers and offering click and collect services. Unilever's brand has a good reputation among households of South Africa due to rising awareness among consumers and retail penetration of the brands. Major players in the market include Defy, Hisense. LG and Samsung.
South Africa Laundry Appliances Market Leaders
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Miele
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Defy
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Hisense SA
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Bosch
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LG Electronics
*Disclaimer: Major Players sorted in no particular order
