South Africa Cosmetics and Personal Care Products Market Share

Market Share of South Africa Cosmetics and Personal Care Products Industry

The South African cosmetics and personal care market is competitive, with a strong presence of regional and global players in the market, where demand is mainly driven by more adaptation toward skincare routines and consumer awareness about brand know-how. The key players are embarking on merger and acquisition and product innovation as their key strategies to achieve consolidation and optimize offerings.

Moreover, these players merge with local players and distributors to dominate local markets. Brand value plays a major role in driving the sales of cosmetic products, as consumers develop an affinity toward cosmetic brands and beauty products. The South African cosmetics and personal care products market is dominated by Unilever, Beiersdorf AG, Natura & Co, The Estée Lauder Companies Inc., and L'Oreal SA. Unilever continues to lead the market with new product launches and aggressive expansion strategies.

South Africa Cosmetics & Personal Care Products Market Leaders

1. Unilever PLC

2. Beiersdorf AG

3. Natura & Co

4. The Estée Lauder Companies Inc.

5. L'Oreal SA

*Disclaimer: Major Players sorted in no particular order