Market Trends of south africa confectionery Industry
The emerging trend of gifting chocolate on birthdays, anniversaries, and other life events is propelling the confectionery market to grow
- South Africa remains the prominent confectionery-consuming country in Africa. Sugar confections are largely consumed in the country, followed by chocolates. The emerging trend of gifting chocolate on birthdays, anniversaries, and other life events drives the consumption of milk chocolates and dark chocolates.
- Creative advertisement campaigns and packaging are the most prominent factors influencing the impulse buying of confectionery in the region. Consumers continuously scrutinize labels and contents to make healthy choices about their sugar confectionery intake.
- Confectionery sales registered a growth of 11.44% from 2021 to 2023. The sales growth is linked to the evolving snacking preferences in South Africa.; In 2023, the chocolate segment accounted for 51.42% of the overall confectionery consumption in South Africa;
- The rising consumer inclination toward low-sugar or low-calorie snack food is estimated to create lucrative opportunities for healthy variants of confectionery during the forecast period.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The use of naturally produced color with unique color emulsion technology is expected to propel the market
