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South Africa Confectionery Market Size

The South Africa Confectionery Market is experiencing growth, with supermarkets and hypermarkets leading in market share due to strategic product placement that encourages impulse buying. The expansion of these retail channels is significantly contributing to the market's growth. Convenience stores also play a crucial role, benefiting from their accessibility to consumers. The online channel is emerging as the fastest-growing distribution method, driven by a shift in consumer shopping habits towards digital platforms, which offer fast delivery and enhanced shopping experiences.

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Market Size of south africa confectionery Industry

South Africa Confectionery Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 1.84 Billion
svg icon Market Size (2030) USD 2.66 Billion
svg icon Largest Share by Distribution Channel Supermarket/Hypermarket
svg icon CAGR (2024 - 2030) 6.35 %
svg icon Fastest Growing by Distribution Channel Online Retail Store
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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South Africa Confectionery Market Analysis

The South Africa Confectionery Market size is estimated at 1.84 billion USD in 2024, and is expected to reach 2.66 billion USD by 2030, growing at a CAGR of 6.35% during the forecast period (2024-2030).

1.84 Billion

Market Size in 2024 (USD)

2.66 Billion

Market Size in 2030 (USD)

3.88 %

CAGR (2018-2023)

6.35 %

CAGR (2024-2030)

Largest Segment by Confections

51.62 %

value share, Chocolate, 2023

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Growing demand from young generations coupled with increasing interest in innovative chocolate products like organic chocolates is boosting the segmental share in the market.

Largest Segment by Distribution Channel

48.51 %

value share, Supermarket/Hypermarket, 2023

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The growth of the segment in the region is largely driven by the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.

Fastest-growing Segment by Confections

10.70 %

Projected CAGR, Snack Bar, 2024-2030

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Consumers are replacing conventional snacks with snack bars, growing and witnessing an ever-expanding array of flavors and healthy varieties to supplement eating habits.

Fastest-growing Segment by Distribution Channel

7.50 %

Projected CAGR, Online Retail Store, 2024-2030

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The freedom to browse digital catalogs without any hurry in a priceless way, within a short span of time to the right place, has become the major factor driving the segment.

Leading Market Player

23.97 %

market share, Mondelēz International Inc., 2022

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Selective expansion of Mondelēz in the market, along with the wider brand presence and products offered with active portfolio rotation, is making it the market leader.

Impulse purchase behavior of consumers and strategic product positioning in supermarkets/ hypermarkets and convenience stores drove the dominance with 80% value share in 2023

  • Supermarkets and hypermarkets accounted for the largest share in the sales of confectionary products in 2022 in South Africa. The sale of confectionary products increased by 4.31% in value in 2022 compared to 2021. The confectionery products are kept at highly visible places in supermarkets, such as the checkout line, which leads to impulse buying of candies and chocolates. Moreover, the growth in the number of supermarkets is boosting the growth of the market. There are around 4018 Supermarkets in the country. South African supermarkets, led by the two main chains, Shoprite and Pick n Pay, have rapidly spread across the region.
  • Convenience stores hold the second largest share in the country for the sales of confectionery products. The proximity factor of these channels in the country provides them with an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market. Retail brands have proven to be a major disruptor in forecourt convenience. Retail partnerships at forecourts have increased +69% over the last five years to 745 stores at forecourts in 2022.
  • Online channel is anticipated to be the fastest growing distribution channel in the country with a CAGR of 6.89% by value during the forecast period. Takealot, Woolworths, and Amazon are some of the online retailers that sell confectionary products in South Africa. Around 30% of South African consumers have shifted their shopping habits from in-person grocery store visits to online. Fast delivery and innovative platforms for a high-level shopping experience are the major factors contributing to the growth of online sales of confectionary items.
South Africa Confectionery Market

South Africa Confectionery Industry Segmentation

Chocolate, Gums, Snack Bar, Sugar Confectionery are covered as segments by Confections. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

  • Supermarkets and hypermarkets accounted for the largest share in the sales of confectionary products in 2022 in South Africa. The sale of confectionary products increased by 4.31% in value in 2022 compared to 2021. The confectionery products are kept at highly visible places in supermarkets, such as the checkout line, which leads to impulse buying of candies and chocolates. Moreover, the growth in the number of supermarkets is boosting the growth of the market. There are around 4018 Supermarkets in the country. South African supermarkets, led by the two main chains, Shoprite and Pick n Pay, have rapidly spread across the region.
  • Convenience stores hold the second largest share in the country for the sales of confectionery products. The proximity factor of these channels in the country provides them with an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market. Retail brands have proven to be a major disruptor in forecourt convenience. Retail partnerships at forecourts have increased +69% over the last five years to 745 stores at forecourts in 2022.
  • Online channel is anticipated to be the fastest growing distribution channel in the country with a CAGR of 6.89% by value during the forecast period. Takealot, Woolworths, and Amazon are some of the online retailers that sell confectionary products in South Africa. Around 30% of South African consumers have shifted their shopping habits from in-person grocery store visits to online. Fast delivery and innovative platforms for a high-level shopping experience are the major factors contributing to the growth of online sales of confectionary items.
Confections
Chocolate
By Confectionery Variant
Dark Chocolate
Milk and White Chocolate
Gums
By Confectionery Variant
Bubble Gum
Chewing Gum
By Sugar Content
Sugar Chewing Gum
Sugar-free Chewing Gum
Snack Bar
By Confectionery Variant
Cereal Bar
Fruit & Nut Bar
Protein Bar
Sugar Confectionery
By Confectionery Variant
Hard Candy
Lollipops
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Others
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
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South Africa Confectionery Market Size Summary

The South Africa confectionery market is experiencing significant growth, driven by the increasing presence of supermarkets and hypermarkets, which dominate the sales landscape. These retail outlets strategically position confectionery products in high-visibility areas, such as checkout lines, to encourage impulse purchases. The expansion of supermarkets, particularly those led by major chains like Shoprite and Pick n Pay, is a key factor propelling market growth. Convenience stores also play a substantial role, benefiting from their proximity to consumers, which influences purchasing decisions. The market is witnessing a shift towards online sales channels, with platforms like Takealot, Woolworths, and Amazon gaining traction. This shift is fueled by fast delivery and innovative shopping experiences, appealing to a growing number of consumers who prefer online shopping over traditional grocery store visits.

South Africa stands out as a leading confectionery-consuming nation in Africa, with sugar confections and chocolates being the most popular products. The trend of gifting chocolates during special occasions is boosting the consumption of both milk and dark chocolates. Creative advertising and packaging significantly impact impulse buying, while consumers increasingly seek healthier options, reflecting a rising interest in low-sugar or low-calorie snacks. The market is moderately consolidated, with major players like Chocoladefabriken Lindt & Sprüngli AG, Mars Incorporated, and Mondelēz International Inc. holding substantial market shares. Recent product launches, such as vegan chocolate ranges and special edition flavors, highlight the industry's response to evolving consumer preferences and the demand for innovative confectionery offerings.

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South Africa Confectionery Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Confections

      1. 1.1.1 Chocolate

        1. 1.1.1.1 By Confectionery Variant

          1. 1.1.1.1.1 Dark Chocolate

          2. 1.1.1.1.2 Milk and White Chocolate

      2. 1.1.2 Gums

        1. 1.1.2.1 By Confectionery Variant

          1. 1.1.2.1.1 Bubble Gum

          2. 1.1.2.1.2 Chewing Gum

            1. 1.1.2.1.2.1 By Sugar Content

              1. 1.1.2.1.2.1.1 Sugar Chewing Gum

              2. 1.1.2.1.2.1.2 Sugar-free Chewing Gum

      3. 1.1.3 Snack Bar

        1. 1.1.3.1 By Confectionery Variant

          1. 1.1.3.1.1 Cereal Bar

          2. 1.1.3.1.2 Fruit & Nut Bar

          3. 1.1.3.1.3 Protein Bar

      4. 1.1.4 Sugar Confectionery

        1. 1.1.4.1 By Confectionery Variant

          1. 1.1.4.1.1 Hard Candy

          2. 1.1.4.1.2 Lollipops

          3. 1.1.4.1.3 Mints

          4. 1.1.4.1.4 Pastilles, Gummies, and Jellies

          5. 1.1.4.1.5 Toffees and Nougats

          6. 1.1.4.1.6 Others

    2. 1.2 Distribution Channel

      1. 1.2.1 Convenience Store

      2. 1.2.2 Online Retail Store

      3. 1.2.3 Supermarket/Hypermarket

      4. 1.2.4 Others

South Africa Confectionery Market Size FAQs

The South Africa Confectionery Market size is expected to reach USD 1.84 billion in 2024 and grow at a CAGR of 6.35% to reach USD 2.66 billion by 2030.

In 2024, the South Africa Confectionery Market size is expected to reach USD 1.84 billion.

South Africa Confectionery Market Report Snapshots

South Africa Confectionery Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030