Market Size of Sourdough Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.04 Billion |
| Market Size (2029) | USD 1.45 Billion |
| CAGR (2024 - 2029) | 6.94 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Sourdough Market Analysis
The Sourdough Market size is estimated at USD 1.04 billion in 2024, and is expected to reach USD 1.45 billion by 2029, at a CAGR of 6.94% during the forecast period (2024-2029).
Sourdough bread, known for its lower gluten content and high prebiotic levels, promotes better digestion. The lactobacillus and wild yeast in sourdough neutralize phytic acid, making sourdough products—be it bread, buns, cakes, pastries, waffles, or cookies—more digestible than their regular counterparts. Additionally, sourdoughs boast essential nutrients like folic acid, magnesium, iron, B vitamins, and zinc, further enhancing their appeal to health-conscious consumers globally. These health benefits position sourdough products as a preferred choice, fueling their demand.
Additionally, the growing preference for sourdough, especially in pizzas, bread, and buns, due to its flavor and health advantages over regular bread, significantly bolsters market expansion. In response, key players are broadening their product lines to meet this rising demand. For instance, in June 2024, Puratos Group launched its Sourdough Institute in Sankt Vith, Belgium. The company highlighted the mission to harness the vast potential of sourdough. With masterclasses, online events, a unique Sourdough Library, and groundbreaking research, the Institute aims to "protect, research, and inspire" the global legacy of this cherished ingredient. Yet, it is crucial to note that the fermentation process in sourdough introduces live microorganisms, including bacteria and yeast. While beneficial for many, these can lead to adverse effects like bloating, headaches, and migraines in certain individuals. This potential drawback could temper the market growth in the coming years.
Sourdough Industry Segmentation
Sourdough is made by the fermentation of dough using wild Lactobacillaceae and yeast. It is also known as a bread starter, sourdough gives baked products structure and taste. The global sourdough market has been segmented by application and geography. By application, the market is segmented into bread and buns, cakes and pastries, pizza bases, and other applications. The report further analyses the market scenario based on geography into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
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| Bread & Buns | |
| Cakes & Pastries | |
| Pizza Base | |
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Sourdough Market Size Summary
The sourdough market is experiencing a robust growth trajectory, driven by increasing consumer awareness of its health benefits and the rising demand for functional bakery products. Sourdough, known for its lower gluten content and enhanced digestibility due to the presence of lactobacillus and wild yeast, is becoming a preferred choice among health-conscious consumers. The market is further bolstered by the growing popularity of sourdough in various applications, such as bread, buns, and pastries, which are perceived as healthier alternatives to those made with regular dough. The COVID-19 pandemic initially posed challenges by affecting artisanal product sales; however, it also accelerated the shift towards online food delivery and increased demand for packaged bakery products with longer shelf lives. This shift has been beneficial for the sourdough market, as consumers seek nutritious options to maintain immunity and a balanced diet.
The global sourdough market is witnessing significant expansion, particularly in developed regions like North America and Europe, where there is a strong consumer base and a rich tradition of sourdough consumption. The Asia-Pacific region is also emerging as a key growth area, driven by changing dietary habits and economic development in countries such as China and India. The market is characterized by intense competition, with major players like Puratos Group, IREKS Group, and Lesaffre International Corporation leading the charge through strategic expansions and product innovations. These companies are investing in new facilities and partnerships to enhance their sourdough offerings and cater to the growing demand for low-calorie and functional bakery products. The emphasis on local-origin products and the introduction of sourdough-based pizza and other baked goods are creating new opportunities for market players, further propelling the growth of the sourdough market globally.
Sourdough Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Emergence of Versatile Products in Snacking Culture
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1.1.2 Consumer Preference for Artisanal and Functional Baked Goods
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1.2 Market Restraints
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1.2.1 Competition From Mass-produced Bread
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1.2.2 Impact of Raw Material Shortages and Supply Chain Disruptions
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Application
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2.1.1 Bread & Buns
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2.1.2 Cakes & Pastries
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2.1.3 Pizza Base
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2.1.4 Others Applications
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2.2 Geography
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2.2.1 North America
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2.2.1.1 United States
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2.2.1.2 Canada
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2.2.1.3 Mexico
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2.2.1.4 Rest of North America
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2.2.2 Europe
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2.2.2.1 Spain
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2.2.2.2 United Kingdom
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2.2.2.3 Germany
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2.2.2.4 France
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2.2.2.5 Italy
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2.2.2.6 Russia
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2.2.2.7 Rest of Europe
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2.2.3 Asia-Pacific
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2.2.3.1 China
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2.2.3.2 Japan
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2.2.3.3 India
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2.2.3.4 Australia
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2.2.3.5 Rest of Asia-Pacific
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2.2.4 South America
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2.2.4.1 Brazil
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2.2.4.2 Argentina
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2.2.4.3 Rest of South America
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2.2.5 Middle East and Africa
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2.2.5.1 South Africa
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2.2.5.2 United Arab Emirates
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2.2.5.3 Rest of Middle East and Africa
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Sourdough Market Size FAQs
How big is the Sourdough Market?
The Sourdough Market size is expected to reach USD 1.04 billion in 2024 and grow at a CAGR of 6.94% to reach USD 1.45 billion by 2029.
What is the current Sourdough Market size?
In 2024, the Sourdough Market size is expected to reach USD 1.04 billion.
