Market Trends of Sour Cream Industry
This section covers the major market trends shaping the Sour Cream Market according to our research experts:
Growing Demand for Lactose-free Sour Cream Products
- The prevalence of lactose intolerance in North American and European countries has created a burgeoning demand for lactose-free sour cream. The demand for lactose-free organic sour cream is primarily driven by increasing consumption of baked products and savory products as they provide lightening properties to these products.
- Additionally, healthy eating is a prominent trend in the market that propels the demand for lactose-free and organic sour cream products. The increased launch of lactose-free dairy products and their acceptance among consumers represent a substantial opportunity for dairy alternative manufacturers. Also, the growing cholesterol problem among consumers has paved the demand for fat-free, low-fat, and other sour cream products. Thus, such products are expected to boost the market for sour cream during the forecast period.
- Manufacturers in the market are focused on offering innovative products suiting the changing demands of consumers to increase their customer base. These players are also innovating products in terms of packaging to attract customers further.
- For instance, in August 2021, Good Culture launched lactose-free sour cream in the United States. The lactose-free sour cream was made available in squeezable and tub packaging formats.
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Europe Holds A Significant Market Share
- The market studied is primarily driven by the rising health consciousness among consumers seeking protein and calcium-rich food products. Moreover, factors such as the increasing government-run health and wellness campaigns designed to combat obesity and related problems (diabetes, high blood pressure, heart disease, and high cholesterol) have been encouraging consumers to purchase healthier products, which has been directly fueling the growth of sour cream in the region.
- Moreover, the growing demand for organic products in the market is raising the demand for organic sour cream in the region. In the European region, sour cream is comparably popular with the yogurt category and is well-positioned as a wonderfully fermented product. Also, it is widely used as an ingredient in cakes, cookies, biscuits, donuts, and scones.
- The growing market of dairy alternatives in the European region has shifted consumer preference and industrial applications to incorporate dairy-free sour cream. For consumers with lactose intolerance, manufacturers in the region are introducing lactose-free sour creams, which are expected to drive market growth over the coming years.
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