Market Trends of Solar Control Window Films Industry
This section covers the major market trends shaping the Solar Control Window Films Market according to our research experts:
Increasing Demand from Construction Industry
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Solar control window films are majorly used in the construction sector due to their ability to reflect the heat coming from solar radiation and maintain a comfortable ambiance in terms of the temperature inside the structure or building.
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Due to their transparent nature, these films or tints can be laminated on the glass surfaces present on the buildings. The other function of these films will be to hold the glass pieces together even after the occurrence of some cracks.
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Under the construction sector, solar control window films are mostly used in commercial and residential buildings.
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The construction spending in regions like Asia-Pacific and Middle East & Africa is increasing and the construction market is expected to grow over the forecast period.
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Moreover, in North America, especially the United States, the construction market has grown during the past years and has increased the solar control window film demand in the region.
China to Dominate the Market of Asia- Pacific Region
- The Chinese solar control window films market is driven by the construction market.
- The construction market in China is the largest in the region, which is almost two times the size of the construction industry of Japan
- China's residential building sector witnessed the growth accelerate in the past few years, as greater land supply was made available, in an effort to rebalance supply and demand and dampen the overheating housing market.
- Furthermore, the energy consumption in commercial and residential buildings is also increasing in China. Air conditioners are among the prime consumers of energy these days.
- Currently, more than one trillion kilowatt-hours of electricity is consumed by residential, commercial, and industrial air conditioning annually.
- Additionally, automotive heating, ventilation, and air conditioning systems (HVAC systems) also consume a huge amounts of energy, which results in the generation of exhaust emissions. However, China is already moving ahead and is expected to surpass the United States as the world's biggest user of electricity for air conditioning, by 2020.
- The aforementioned factors are contributing to the increasing demand for solar control window films’ consumption in the region, during the forecast period.
