Market Trends of Snus Industry
Increase in the Adoption of Snus Among the Young Generation
The demand for snus is increasing among young consumers owing to its less harmful effects than other tobacco products and the availability of different flavor varieties. The development of snus boxes with new colors, new designs, and flavors such as menthol, licorice, and vanilla that "appeal to young people" by the snus industry led to an increase in snus use among teenagers. Therefore, the development of new flavors such as fruits, eucalyptus, mint, berries, citrus, cedar, bergamot, hay, smoky, dry fruit, spices, hay, and tea will aid in boosting product demand in the coming years. One of the main factors in tobacco and cigarette addicts switching to the product is the low incidence of lung, pancreatic, and oral cancers and respiratory illnesses linked to its use. Unlike other kinds of smokeless tobacco, which are fermented during production, snus is made by steam pasteurizing the tobacco. This prevents the development of microbes that produce tobacco-specific nitrosamines, frequently present in other smokeless tobacco products and are known to cause cancer. The market players are providing different flavored snus products in the market. For instance, Dholakiya Tobacco, an Indian company provides a range of snus in different flavors like cool mint, watermelon, and others. This factor is expected to boost product demand during the forecast period.
Europe Remains the Largest Market
Europe remains the largest growing market for snus. The demand for snus is driven by the fact that it is less harmful than cigarette smoking. The rise of e-commerce was an industry trend that contributed to the snus market in European countries, owing to the relatively young consumer demographic more accustomed to e-commerce. Online retailers are offering lower prices than traditional retailers, as well as extensive product selection, which further intensifies the growth of the snus market in the European regions. The major players in the region are providing a wide range of snus products in the market with authorization from government authorities. For instance, Swedish Match received authorization from the Food and Drug Administration to market their products as less harmful than smoking cigarettes. Owing to this, the demand for snus is increasing in the region. Over the medium term, the demand for snus is expected to increase owing to its increasing marketing and advertising and variety.
