Market Share of Snus Industry
The snus market is highly competitive, with the strong presence of global and regional players in the market. The prominent players in the market include Swedish Match AB, Altria Group, Inc., Japan Tobacco Inc., Imperial Brands plc, and GN Tobacco Sweden AB. Tobacco companies have always seen innovation and new product development (NPD) as a way of boosting brand performance, keeping existing customers loyal, and attracting new ones. Owing to this factor, companies worldwide have steadily diversified into alternative tobacco and nicotine products, including smokeless tobacco.
Snus Market Leaders
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Swedish Match AB
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Altria Group, Inc.
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Japan Tobacco Inc.
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Imperial Brands plc
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GN Tobacco Sweden AB
*Disclaimer: Major Players sorted in no particular order
